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Book part
Publication date: 19 July 2005

Edwin Rühli and Sybille Sachs

A stakeholder-oriented perspective stimulated the discussion concerning competence-based strategic management. This perspective enlarged the range of causalities that provided…

Abstract

A stakeholder-oriented perspective stimulated the discussion concerning competence-based strategic management. This perspective enlarged the range of causalities that provided core competencies and widened managerial discretion. The aim of this paper is to gain empirical insights based on the situation in nine companies. Here we focus on three research questions: Why did the firms adopt a broader stakeholder orientation? How does this perspective affect the firms’ strategy, structure and culture and to what extent are the stakeholder interactions considered as core competencies? How is this implemented in reality? To answer these questions we conducted interviews and held workshops with nine firms. The results of this empirical study are reported and conclusions for the practical management are drawn.

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Competence Perspectives on Resources, Stakeholders and Renewal
Type: Book
ISBN: 978-0-76231-170-5

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Article
Publication date: 14 August 2007

Isabelle Kern, Sybille Sachs and Edwin Rühli

In the research project “Good practices of stakeholder view” three firms in the Swiss telecommunications industry were analysed in order to compare their stakeholder involvement

1144

Abstract

Purpose

In the research project “Good practices of stakeholder view” three firms in the Swiss telecommunications industry were analysed in order to compare their stakeholder involvement. This paper seeks to illustrate how these three firms, namely Swisscom, Sunrise, and Orange, dealt with a particular problem all of them faced: the deployment of antennas for mobile telephony that in some cases was strongly opposed by the population. Thereby, the “Telco” firms were challenged as societal institutions and had to defend their licence to operate. The three firms chose different strategies to deal with the problem.

Design/methodology/approach

The paper is based on comparative case studies that combine qualitative and quantitative aspects.

Findings

The benefits of good stakeholder relations are illustrated as well as the problems that might arise when stakeholders are ignored.

Research limitations/implications

The findings are based on a sample of three telecommunication firms.

Practical implications

The paper suggests good practices for firms that aim to improve their stakeholder interactions.

Originality/value

This paper sheds light on the value of different strategies in the stakeholder relations to maintain a firm's licence to operate and to pursue its business in the intended way.

Details

Corporate Governance: The international journal of business in society, vol. 7 no. 4
Type: Research Article
ISSN: 1472-0701

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Article
Publication date: 11 August 2010

Georges Ulrich, Sybille Sachs and Bruce Millett

This paper aims to show how instruments of empirical opinion research can help to provide a basis for interactive communication between a company and its stakeholders via the

1175

Abstract

Purpose

This paper aims to show how instruments of empirical opinion research can help to provide a basis for interactive communication between a company and its stakeholders via the media, so that important issues can be identified and discussed internally and externally. By doing this, the company can actively participate in the process of forming public opinion and building trust.

Design/methodology/approach

Concentrating on the company of Pfizer, in order to acquire a comprehensive view, an empirical analysis of the opinions of those stakeholders mentioned in Pfizer's vision was conducted. In a first step, a content analysis of the Pfizer web site, two representative computer‐aided telephone interviews (CATI) surveys with the Swiss public, a content analysis over a period of two years of the five most important daily newspapers, and interviews with the top management team of Pfizer Switzerland were carried out. In a second step, the findings of the analysis were reflected on in a workshop with Pfizer's top management team.

Findings

The role of the media was recognised for its function for informing, and as a platform for initiating dialogues in appropriate areas of interaction. But it was also obvious that the reports published by the media, and the actual perception of the population, were distinctly different. In this realm, opinion research in its function of objectifying information makes a significant contribution to the ability to reflect on the actual situation.

Originality/value

The knowledge of the opinions of the relevant stakeholders based on a high standard of empirical data and the self‐reflection by senior management of its own beliefs provide an additional foundation for stakeholder‐oriented communication.

Details

Corporate Governance: The international journal of business in society, vol. 10 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 1 August 2006

Sybille Sachs, Marc Maurer, Edwin Rühli and Reto Hoffmann

The purpose of this research is to show how corporate social responsibility (CSR) is actually implemented and managed in business practice by a mobile communications provider in

7233

Abstract

Purpose

The purpose of this research is to show how corporate social responsibility (CSR) is actually implemented and managed in business practice by a mobile communications provider in Switzerland. Based on this presentation the paper aims to analyze whether this implementation in the firm is consistent or not, to the responsibilities derived from the stakeholder view framework as it has been proposed by Post et al. (2002).

Design/methodology/approach

The goal of this investigation is twofold. From a theoretical perspective, the paper aims to find out if the stakeholder view framework is a suitable tool to assess a firm's practical efforts in the area of CSR. And from a practitioners perspective, the application of the stakeholder view framework may help in identifying “blind spots” whereby closing them could increase the firm's effectiveness concerning the implementation of their specific corporate responsibility.

Findings

Because of the empirical findings it is concluded that the application of the stakeholder responsibility framework yields interesting insights into how corporate responsibilities are managed from a stakeholder perspective.

Originality/value

The paper ends by suggesting several recommendations for the further CSR implementation of the company analyzed and for business practice in general.

Details

Corporate Governance: The international journal of business in society, vol. 6 no. 4
Type: Research Article
ISSN: 1472-0701

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Article
Publication date: 1 April 2005

Sybille Sachs and Edwin Rühli

Challenged by recent incidents as they occurred at Enron, WorldCom, Disney and Xerox, management has to rethink its values and to consider the expectations of their stakeholders…

2479

Abstract

Challenged by recent incidents as they occurred at Enron, WorldCom, Disney and Xerox, management has to rethink its values and to consider the expectations of their stakeholders. In reality, it can be observed that some firms are already on a learning path to adopt a broader stakeholder‐oriented view than before. In order to implement the stakeholder view better into strategic thinking of management, top managers have to change their values which are challenged by stakeholder‐oriented incentives. Based on three comparative case studies some first propositions are developed.

Details

Corporate Governance: The international journal of business in society, vol. 5 no. 2
Type: Research Article
ISSN: 1472-0701

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Article
Publication date: 1 July 2005

Sybille Sachs, Edwin Rühli and Veronika Mittnacht

Owing to the fact that the concept of “CSR orientation in different cultural settings” is still quite unexplored, both in CSR theory and in empirical research the paper aims to

6980

Abstract

Purpose

Owing to the fact that the concept of “CSR orientation in different cultural settings” is still quite unexplored, both in CSR theory and in empirical research the paper aims to contribute to the question of how corporations can deal with different CSR orientations when they perform their activities in different cultural settings

Design/methodology/approach

Theoretically, the analysis is based on two well‐known corporate social responsibility (CSR) approaches: first, reference is made to Carroll who reflects the economic paradigm as the basic layer of a pyramid in all cultural settings as economic responsibility and, on the opposite side, to Kang and Wood who give priority to moral and social responsibilities aligned to the difference of cultural settings. Based on the comparison of these theories in addition to a qualitative case study in the reinsurance industry some practical insights will be provided into and managerial implications developed regarding how to respond to the challenges of corporate responsibility due to multiculturalism.

Findings

It is claimed that corporations which follow a CSR understanding corresponding to the pyramid of Kang and Wood are better prepared to deal with differences regarding CSR orientation in different cultures compared with corporations that are based on the thinking of Carroll's pyramid.

Originality/value

Changing societal concerns and different local expectations across various countries, in the context of instantaneous world‐wide communication, have strongly increased the exposure of corporations to external criticism and challenge. These effects are intensified for large multinational firms, where complex interactions among distant and diverse constituencies have become commonplace. Broad societal concerns challenge the core strategies of corporations and require strategic responses. But this important strategic challenge response process cannot be analyzed within the traditional views of the firm. Therefore, a paradigm shift is asked in corporate responsibility.

Details

Corporate Governance: The international journal of business in society, vol. 5 no. 3
Type: Research Article
ISSN: 1472-0701

Keywords

Available. Content available
Article
Publication date: 14 August 2007

4627

Abstract

Details

Corporate Governance: The international journal of business in society, vol. 7 no. 4
Type: Research Article
ISSN: 1472-0701

Available. Content available
Article
Publication date: 8 February 2008

Hervé Mesure

554

Abstract

Details

Society and Business Review, vol. 3 no. 1
Type: Research Article
ISSN: 1746-5680

Available. Content available
Book part
Publication date: 19 July 2005

Abstract

Details

Competence Perspectives on Resources, Stakeholders and Renewal
Type: Book
ISBN: 978-0-76231-170-5

Access Restricted. View access options
Book part
Publication date: 19 July 2005

Abstract

Details

Competence Perspectives on Resources, Stakeholders and Renewal
Type: Book
ISBN: 978-0-76231-170-5

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