Swati Anand, Kushendra Mishra, Vishal Verma and Taruna Taruna
The coronavirus disease 2019 (COVID-19) pandemic has become a global humanitarian challenge. This scourge has impacted people from all walks of life as well as every economic…
Abstract
The coronavirus disease 2019 (COVID-19) pandemic has become a global humanitarian challenge. This scourge has impacted people from all walks of life as well as every economic sector and activity, from travel to automotives, hotels to banking, and supply chain to retail. The pandemic has affected not only physical and mental health but also financial health. Studies have examined the pandemic's economic impact, but very few have examined its impact on personal finances. Efforts to contain the pandemic's spread, such as lockdowns, have resulted in suspended business operations throughout the world that have intensified joblessness. To prepare and protect people from such unforeseen situations, financial education and planning are necessary. We attempt to expand the evidence on this issue by applying a structural equation modelling approach to identify the mediating role of financial literacy programs in preparing and protecting household wealth against sudden worldwide setbacks. The research design is descriptive and exploratory using snowball sampling technique. The data was collected through an internet survey. In total, 400 survey responses were obtained. After testing the measurement model for key validity dimensions, the hypothesised causal relationships are examined in several path models. The results indicated that coronavirus awareness exerts a direct or indirect influence on the financial health of individuals through financial literacy. We conclude that financial literacy has a full mediating effect on the personal finance of individuals during the COVID-19 pandemic. The findings not only contributed to the need and understanding of financial literacy but also have managerial implications. Financial literacy programs provide investment advice and suggestions which are actionable and also work to help individuals to come out stronger in terms of knowledge and skill set when the COVID-19 crisis passes.
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Rajeev Verma, G. K. Murthy Kothapalli and Ranjani Kumari
The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep…
Abstract
Learning outcomes
The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry.
Case overview/synopsis
This case study is about two first-generation entrepreneurs from India who started a new innovative service delivery platform, UrbanKare with a vision to organize the household maintenance services industry. The company was founded in 2016 with a seed capital support of the State Government. The idea behind this initiative was to provide customers a professional, reliable and convenient household repair and maintenance services at their fingertips. The biggest challenge they were facing was that of aggregation of service providers (skilled workforce) and maintaining the service quality in the context of B2B and B2C service provision.
Complexity academic level
PG level courses – Industrial Marketing Startup and Business Entrepreneurship.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
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Sajani Thapa, Satyendra C. Pandey, Swati Panda, Audhesh K. Paswan and Ashish Ghimire
Vaping has become a prominent public health problem that has impacted young adults. The purpose of this study is to empirically examine the effects of different intrinsic and…
Abstract
Purpose
Vaping has become a prominent public health problem that has impacted young adults. The purpose of this study is to empirically examine the effects of different intrinsic and extrinsic motivations on young adults’ realization of excessive vaping and their intention to quit vaping.
Design/methodology/approach
A survey was used to collect data from 232 young vapers (primarily Generation Z and Millennials) to test the hypothesized relationships using a covariance-based structural equation model.
Findings
The findings of this study suggest that “realization of excessive vaping” is negatively associated with “sensation seeking” and positively associated with “deal proneness,” “environmental cues” and “negative repercussion.” The “intention to quit vaping” is negatively associated with “marketing cues” and positively associated with “alternative to smoking” and “environmental cues.” Finally, the “realization of excessive vaping” is positively associated with “intention to quit vaping.”
Originality/value
This study takes a two-dimensional approach to understand the complex motivations behind a relatively new addictive behavior – vaping. It contributes to the literature of addictive behavior, social cognitive theory and theory of planned behavior. Further, it has important implications for public policy and the marketing of addictive products to youths.
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Swati Panda and Satyendra C. Pandey
The purpose of the paper is to explore various motivations that influence college students to spend more time binge watching and the subsequent gratifications. Video streaming…
Abstract
Purpose
The purpose of the paper is to explore various motivations that influence college students to spend more time binge watching and the subsequent gratifications. Video streaming websites such as Netflix and Amazon Video have changed the viewing habits of consumers. Viewers have more control and can enjoy on-demand content as per their convenience. This has resulted in viewers watching multiple episodes of television shows in a compressed time frame – a phenomenon termed as binge watching. College students engage in binge watching because of the various gratifications that it promises. This paper investigates the various triggers and consequences of binge watching.
Design/methodology/approach
Data were collected through a mixed method approach. The first stage involved qualitative interviews and focused group discussions with college students to understand the phenomenon of binge watching. The second stage involved administering a questionnaire to address our research question.
Findings
Findings indicate that social interaction, escape from reality, easy accessibility to TV content and advertising motivate college students to spend more time binge watching. If students are negatively gratified after binge watching, then they intend to spend more time doing it.
Originality/value
The findings have important implications on the overall wellbeing of college students and strategic implications for video streaming companies.
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Swati Garg, Shuchi Sinha and Smriti Anand
Grounded in social learning theory and conservation of resources theory, this study examines the link between witnessing co-workers’ idiosyncratic deals (i-deals) and task…
Abstract
Purpose
Grounded in social learning theory and conservation of resources theory, this study examines the link between witnessing co-workers’ idiosyncratic deals (i-deals) and task crafting, task crafting and task i-deals negotiation; and the route that employees take to build their perceptions of personal brand equity.
Design/methodology/approach
A time-lagged survey was used to collect data from 259 information technology (IT) and consulting professionals in India. Hypotheses were tested using PROCESS MACRO in R.
Findings
Results show that witnessing co-workers’ i-deals is positively associated with both task crafting and task i-deals negotiation; and task i-deals negotiation is positively associated with employees’ personal brand equity. Findings also show that task crafting mediates the positive impact of witnessing co-workers’ i-deals on task i-deals negotiation. Further, the study shows that need for legitimization of task customizations moderates the positive relationship between task crafting and task i-deals negotiation, in such a manner that the relationship is stronger when employees’ need for legitimization is low, and it is insignificant when their need for legitimization is high.
Originality/value
This is one of the earliest studies that examine the relationship between task crafting and task i-deals negotiation; and shows that employees negotiate task i-deals to build their personal brand equity.
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COMFED, Bihar State Co-operative Milk Federation Ltd., which involved 6 lakh farmers across India in 2012, was a rural organisation established in 1983 as the implementing agency…
Abstract
Subject area
COMFED, Bihar State Co-operative Milk Federation Ltd., which involved 6 lakh farmers across India in 2012, was a rural organisation established in 1983 as the implementing agency of Operation Flood programme of dairy development on “Anand” pattern in Bihar. In 1983, COMFED started with just 1,030 cooperatives, which had risen to 11,400 in 2012. Apart from B2C segment of milk and milk products in Bihar and Jharkhand, COMFED’s major revenue source was its B2B business where they sent bulk milk to Kolkata, Manesar and Delhi. They supplied to Amul and Mother Dairy, which were the biggest Indian cooperatives, and allowed them to use their own brand names. In 2012, Mrs Harjot Kaur, the Managing Director of COMFED, aspired to market COMFED products all over India under the “Sudha” brand, with special focus on National Capital Region region. Moreover, Mrs Kaur also wanted to expand COMFED’s geographical reach to other countries such as Bangladesh and Bhutan.
Study level/applicability
Strategic management, Diversification.
Case overview
Mrs Harjot Kaur was the Managing Director of Bihar State Co-operative Milk Federation (COMFED). COMFED is a rural organisation involving 6 lakh farmers. Starting with just 1,030 cooperatives in 1983, the number of cooperatives had risen to 11,400 in 2012. The milk production was 11 lakh litres per day, and the annual turnover in 2011-2012 was Rs 1,503.00 crore, 11 per cent more than that of previous year. Mrs Kaur was committed to serve COMFED customers and realise the dream of having at least one dish of Bihar in the plate of every Indian. Mrs Kaur envisaged COMFED producing 44 lakh litres milk per day from the existing 11 lakh litres per day, covering around 60 per cent villages of the state against the existing 33 per cent in 2013. COMFED was also trying to capture new markets. At present COMFED sent bulk milk to Delhi, Manesar and Kolkata, where it was sold by various dairy cooperatives such as Amul and Mother Dairy under their own brand names. Mrs Kaur aspired to market COMFED milk under the “Sudha” brand all over India. Moreover, Mrs Kaur was also looking to export to other countries such as Bangladesh and Bhutan. As Mrs Kaur was crafting the future path for COMFED, she also realised that above all the external challenges that exist, an internal vice – complacency – was the biggest hurdle her company had to face.
Expected learning outcomes
The case would be helpful for students to understand the concepts of competitive advantage, sustainable competitive advantage, industry structure, general environment, strategic positioning, diversification, internal analysis, external analysis and business level strategy in a strategic management course.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 11: Strategy.
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Zuby Hasan, Sanjay Dhir and Swati Dhir
The purpose of this paper is to examine the elements of asymmetric motives, i.e., initial cross-border joint venture (CBJV) conditions and relative partner characteristics in…
Abstract
Purpose
The purpose of this paper is to examine the elements of asymmetric motives, i.e., initial cross-border joint venture (CBJV) conditions and relative partner characteristics in emerging nations. The two main objectives of the present research are to identify the elements affecting asymmetric motives in Indian bilateral CBJV and to construct modified total interpretive structural modelling (TISM) for the identified elements of asymmetric motives.
Design/methodology/approach
For the current study, the qualitative technique named total interpretive structural modelling was used. The TISM (Sushil, 2012) is a novel extension of interpretive structural modelling (ISM) where ISM helps to understand the “what” and “how” of research (Warfield, 1974) and TISM answers the third question, i.e., “why” in the form of TISM; further checks for the correctness of TISM are given in Sushil (2016). TISM provides a hierarchical model of the elements selected for study and the interpretation of each element by iterative process and also a digraph that systematically depicts the relationship among various elements. TISM is an innovative modelling technique used by researchers in varied fields (Srivastava and Sushil, 2013; Wasuja et al., 2012; Nasim, 2011; Prasad and Suri, 2011). Steps involved in TISM are shown in Figure 1. It uses reachability matrix and partitioning of elements similar to ISM. Also, along with traditional TISM, the modified TISM process was also used where both paired comparisons and transitivity checks were done simultaneously which helped in minimising the redundant comparisons being made in the original process. Furthermore, for identifying the elements of study, SDC Platinum database was used, which was taken from research papers of major journals namely British Journal of Management, Administrative Science Quarterly, Strategic Management Journal, Management Science, Academy of Management Journal and Organization Science (Schilling, 2009). The database included all joint ventures that were formed in India, having India as one of the partner firms during fiscal year April 2000 and March 2010. From these, 361 CBJVs and 76 domestic joint ventures were identified. Although 54 CBJVs were excluded from these, a total number of 307 CBJVs were studied in the current research. Among these 307 CBJVs, 201 were from super-advanced nations (G7), 40 CBJVs from developing nations and 66 CBJVs from other developed nations. As 65 per cent of the CBJVs came from G7 nations (France, Italy, Japan, Canada, Germany, USA and UK), in the current study, we tried to examine Indian CBJVs with G7 partners only for a period of ten years as mentioned above.
Findings
The results of the study indicate that asymmetric motives are directly affected by critical activity alignment and interdependency. Thus, we can conclude that critical activity alignment of partners in CBJV is an antecedent of CBJV motive and thereby minimises the number of asymmetric motives. Bottom level variables such as culture difference and relative capital structure are considered as strong drivers of asymmetric motives. Diversification, resource heterogeneity and inter-partner conflict are middle level elements. Effect of these elements on asymmetric motives can only be improved and enhanced when improvement in bottom level variables is found. It has been believed that as the relative capital structure among firm increases, CBJVs’ asymmetric motives also increase, the reason being that as the difference in capital structure occurs, gradual change in bargaining power will also occur.
Originality/value
TISM used in the present study provides valuable insights into the interrelationship between identified elements through a systematic framework. The methodology of TISM used has its implications for researchers, academicians as well for practitioners. Further study also examines driver-dependent relationship among elements of interest, i.e., relative partner characteristics and initial CBJV conditions by using MICMAC analysis, which can be viewed as a significant step in research related to bilateral CBJV.
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Satyendra C. Pandey and Swati Panda
Hybrid learning, integrating online methods of instruction with face-to-face learning methods, has recently gained increased attention. The literature on pedagogy and course…
Abstract
Purpose
Hybrid learning, integrating online methods of instruction with face-to-face learning methods, has recently gained increased attention. The literature on pedagogy and course management has focused on hybrid learning as a combination of virtual and physical environments, which can shift learning to a more student-centered model from the teacher-centered model. A gap exists in the literature related to the execution of hybrid learning and challenges faced by internal stakeholders, and the outcomes are achieved. This study aims to examine the implementation of hybrid learning courses and investigate the challenges and outcomes.
Design/methodology/approach
This study adopted a qualitative approach. This study presents a case of a management university in India. Ten semistructured interviews were conducted with the university officials, including the vice-chancellor, dean and faculty members. The data collection method also included reviewing university documents and reports.
Findings
While formalized knowledge transfer through online courses can facilitate knowledge dissemination, it has its own downsides: it needs to be contextualized; it requires additional resources; it is not a one size fits all policy, as its conducive to some and alienates others; and students may not completely adopt it.
Originality/value
This investigation attempts to examine the shift to hybrid learning in the Indian context.
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Idiosyncratic deals, or i-deals, are customizations that employees make to their jobs with the consent of their organization. This study investigates how employees obtain their…
Abstract
Purpose
Idiosyncratic deals, or i-deals, are customizations that employees make to their jobs with the consent of their organization. This study investigates how employees obtain their task and developmental (T&D) i-deals by using qualitative data obtained from professionals in India.
Design/methodology/approach
In-depth, qualitative interviews were conducted with 27 professionals employed in diverse services firms in India. Data was analysed using the Gioia guidelines (Gioia et al., 2013).
Findings
The findings show a four-stage i-deal obtainment process that highlights how the desire for a T&D i-deal emerges, strengthens and materializes into an actual discussion or negotiation, and the routes employees take depending upon the success or failure of the i-deal discussion.
Originality/value
I-deals obtainment is a four-stage cyclical process, encompassing several factors, including attempts at credibility building by the i-dealer, assessing the availability of the i-deal within the organization and using influence tactics during the i-deal discussion. The application of social learning theory accentuates understanding of the i-deal obtainment process, particularly how employees develop and recognize the desire for an i-deal and how they progress through the four stages.
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Swati Panda, Satyendra C. Pandey, Audhesh K. Paswan and Lou E. Pelton
Although multiple forms of governance mechanisms have been studied to address the opportunistic behavior in franchising, research has not shed light on franchise systems operating…
Abstract
Purpose
Although multiple forms of governance mechanisms have been studied to address the opportunistic behavior in franchising, research has not shed light on franchise systems operating in emerging markets despite exponential growth in these markets. To address this gap, this study aims to test the direct effects of different governance mechanisms on franchisee’s opportunism and moderating effects of franchisee’s relationship satisfaction on the relationship between different governance mechanisms and franchisee’s opportunism.
Design/methodology/approach
Survey data from 151 franchise owners were used to test the conceptual model and research hypotheses. The confirmatory factor model and structural equation model were tested by using AMOS.
Findings
Findings suggest that formalization and solidarity in franchising relationships negatively affect franchise opportunism. By contrast, franchisees, who are otherwise satisfied with their franchisor, find centralization and formalization oppressive and, therefore, engage in opportunistic activities.
Research limitations/implications
The study makes important contributions related to franchising in emerging markets. It addresses opportunistic behavior by franchisees in emerging markets and the role played by different governance mechanisms in curbing such behavior. The study has some limitations related to its cross-sectional design and its focus on a single emerging country, among others.
Originality/value
This study is among the first to examine the role of governance mechanisms to address franchisee’s opportunism in an emerging market context. The study’s findings have important theoretical and practical implications for governance design in business-to-business relationships in emerging markets.