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Product-service systems (PSS) are regarded as highly sustainable solutions. However, studies identifying and comparing the sustainable potential of product-service offerings by considering the three sustainability dimensions are still scarce. This paper aims to benchmark and analyse the sustainable potential of a use-oriented PSS, showing the influence of the context of implementation on the sustainable potential of the solutions.

By adopting a competitive benchmarking approach, six bicycle-sharing systems from different countries were selected for analysis. The main sustainability-related aspects in use-oriented PSS (the systems investigated) were identified through a literature review. Multiple secondary sources were used to collect data about the analysed PSS. A qualitative analysis was conducted through triangulation of the sources to identify and compare the systems by considering the selected sustainability aspects.

The main results show that use-oriented PSS provide a range of economic, social, and environmental benefits, confirming the sustainable potential of such solutions. Several similarities between the systems have been identified, along with some differences, especially regarding their integration with other transport systems and the use of renewable energy, which can affect users' acceptance, operation efficacy, and overall sustainable potential of the solutions.

This study identifies best practices that can be considered by other bike-sharing businesses to improve their sustainability potential.

This study identifies and explores the sustainable potential of bicycle-sharing solutions using a benchmark approach. It augments existing empirical knowledge on sustainable PSS and business models by revealing best practices, including the context that may enhance the sustainability potential of the solutions regarding environmental, economic, and social benefits.

This study aims to provide an analysis of teaching the “10 Rs” – Refuse, Rethink, Reduce, Reuse, Repair, Remodel, Remanufacture, Reuse, Recycle and Recover energy, in technological-level undergraduate courses offered in Brazil. Technological undergraduate courses are more dynamic and pragmatic than bachelor’s degrees and aim to meet market demand.

The study collected data from 39 educators who know the reality of technological-level undergraduate courses in Brazil. The data were analyzed using the fuzzy technique for order preference by similarity to ideal solution class technique.

The main findings of the research show potential for improvement in teaching all the “Rs” analyzed when considering technological-level undergraduate courses. Refuse, Restore and Recover energy are the most critical when considering how they should be taught in undergraduate technology courses in Brazil.

The paper’s originality lies in a unique empirical analysis of the circular economy – which is increasingly emerging as an intriguing approach to seeking sustainability in production chains – and the new generation of professionals in technological undergraduate courses who need to be educated and aligned with these concepts. The results can improve the curriculum, syllabus, course objectives and learning outcomes, upgrading the courses’ pedagogical projects.