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Greater contribution of voluntary simplicity to sustainability may extend beyond the scope of consumption behavior. This paper aims to argue that work behavior is also important and it explores how and why personal consumption of the voluntary simplifiers relates to the way they work.

This qualitative study uses in-depth interviews to explore the consumption–work experience relationship and driving values of voluntary simplifiers. Thailand is the chosen context, as it represents an emerging economy aiming to converge economic growth and sufficiency.

The findings demonstrate that, driven mainly by contentment and integrity, simple living complements leisurely, meaningful and, most intriguingly, ethical work. In return, such work behavior provides enough earnings and fulfills the beginners, as well as the progressive and extensive simplifiers.

The consumption–work relationship model of the voluntary simplifiers provides an alternative starting point for further research and practice to tackle overconsumption, inequality, inequity and corruption – the critical challenges of sustainability.

This research takes a more complete approach to study the voluntary simplifiers. The empirical results demonstrate the greater scope of voluntary simplicity literature beyond sustainable consumption and work–life balance. Based on the consumption–work relationship driven mainly by contentment and integrity, this paper proposes meaningful and ethical work as the promising contribution of voluntary simplicity to sustainability.

In economic theory, the relationship between working/earning decisions and consumption/lifestyle decisions has been conceptualised in an almost entirely unidirectional manner: income from work taken as a given governs consumption and so lifestyle. This involves a narrowly inaccurate view of the consumption–work interaction. The purpose of this paper is to argue that this economist’s way of thinking about consumption and work needs to be replaced by a conception in which not only does realised income determine one’s consumption possibilities but also the desired level of consumption is itself a choice and a key determinant of how and how much one decides to work.

The paper is designed as a conceptual contribution in which the above insight is linked to the extensive literature on sustainability.

When consumption is no longer thought of as determined by a given income constraint, it becomes possible to consider how people by modifying their consumption aspirations may be led not only to work less or differently but also to live and consume in a more sustainable manner. As a result of lesser pressure to work ever more, they may also be led to an ethical reappraisal of the way they work.

The conceptualisation suggested is rich in implications for future research, for example, on links between consumerism and corruption; and on the impact of more ethical work choices on well-being. There is an implicit critique of much of HRM theory and practice which tends to instrumentalise work. The implications of artificial intelligence for future work are noted and, in this context, are surprisingly positive. The macro level implication of the need to move away from gross domestic product to more appropriate measures of socio-economic performance and well-being such as Social Progress Index (SPI) are noted.

The link between this widened conceptualisation of the consumption–work decision and the notion of voluntary simplicity is explored in detail and the latter is shown to apply also to the types of work/job chosen. This in turn is shown to have implications for management (especially HR) practice and for government policies both at micro and macro levels.

This carries clear implications for work-life balance in people’s daily lives; and by choosing more ethical ways of working or types of job, there may be a significant pro-social impact.

This paper points to a widening of the notion of voluntary simplicity beyond merely consumption choices to apply also to work choices. In the discussion of moral philosophical underpinning of voluntary simplicity, the link is made with Buddhist wisdom of the Middle Way and sufficiency economy and with the Golden Mean of Stoicism.

This paper seeks to explore an alternative direction to break the theoretical impasse in CSR.

The study employs ancient insights from the core of Buddhist teaching, featuring the Four Noble Truths and the concept of “me” and “mine”, for the modern application of CSR by investigating the crux of major related theories.

The Noble Truths emphasize that suffering should be eradicated at its root. The Buddhist model of CSR suggests that beyond doing good such as supporting philanthropy and avoiding evil as mitigating the impact of corporate malpractice, which are consistent with major CSR theories, it is also crucial to purify the hearts of stakeholders from the “self” and “what belongs to self”, the genesis of suffering. Detachment is the key.

The shift from an institutional to an individual level, more specifically the transformation from a mindset of over‐consumption to one of conscious consumption, is an alternative direction to the progress of theory and practice in CSR.

Defiled by greed and profitability, consumers and investors, who provide income and funding to an organization and define its business practice, are of the highest priority among all stakeholders to start the change according to the Buddhist model of CSR.

This paper takes Buddhism as timeless insight, rather than a religious belief, to propose an alternative model and direction to development of CSR in theory and practice.

This paper seeks to explore whether strategic corporate social responsibility (CSR), the latest stage of conceptual development in CR, is evident in real business practices.

Using Thailand as a context, the paper responds to the call for study beyond the developed economic regions. With a limited number of proactive companies in CSR in the country, this qualitative study employs in‐depth interviews supplemented with reviews of sustainability reports and other available corporate documents to explore the frontier of CSR practices in Thailand. The informants include key executives directly in charge of CSR and corporate direction in the organizations.

The assessment finds that a small group of recognized CSR leaders have started integrating CSR into their corporate strategy to gain competitive advantages, suggesting a gradual emergence of strategic CSR with various benefits. However, a mixed response from the market implies conditions for management consideration.

CSR can be viable in competitive strategy particularly in gaining a social license to operate and for corporate reputation. Nevertheless, balancing stakeholder interests should be managed with extra care. Positive stakeholder reaction in one issue may alleviate but cannot offset deeply rooted problems in another.

Based on the synthesis of several CSR models, this paper proposes a new stratification scheme to identify the stage of CSR development. The empirical results also indicate the development of strategic CSR in the context of emerging economy.