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Article
Publication date: 27 March 2009

Susanna Winter and Sanna Sundqvist

The purpose of this paper is to provide empirical evidence on the use of IMC in new high technology product launches among companies that operate in different fields of business…

7113

Abstract

Purpose

The purpose of this paper is to provide empirical evidence on the use of IMC in new high technology product launches among companies that operate in different fields of business, yet providing similar innovation to the same market.

Design/methodology/approach

A qualitative case research methodology is applied. Multiple sources of evidence are gathered. These include interviews with key informants and documentary data, and IMC mini audits. Concerning the theoretical approach, the related literature in IMC, new product launch and high technology marketing is reviewed.

Findings

IMC is vital to high technology marketers launching new products and services. The analyses reveal that IMC practices vary across firm size, industry type, product/service orientation, and customer orientation.

Practical implications

Companies of different types can be on an equal footing in their integration efforts. Whether service‐ or product‐oriented companies, business‐to‐consumer or business‐to‐business marketers, companies from all backgrounds can achieve higher levels of IMC. What matters most is customer‐centricity, i.e. having a close interaction with customers and being responsive to their feedback.

Originality/value

The study contributes to the integrated marketing communications research field in several important respects. First, it focuses on IMC usage among firms in different industries. Second, it takes a genuinely refreshing view on studying IMC strategies by focusing on usage of IMC as part of new high technology product launch strategy.

Details

Marketing Intelligence & Planning, vol. 27 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Available. Content available
Article
Publication date: 27 March 2009

Gill Wright and Michael Harker

409

Abstract

Details

Marketing Intelligence & Planning, vol. 27 no. 2
Type: Research Article
ISSN: 0263-4503

Available. Content available
Article
Publication date: 23 May 2008

Stuart Hannabuss

139

Abstract

Details

Library Review, vol. 57 no. 5
Type: Research Article
ISSN: 0024-2535

Keywords

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Article
Publication date: 1 April 1985

Elizabeth Lang

A variety of materials is available to assist those planning to travel for business or pleasure. Here, Elizabeth Lang evaluates 14 guides that address various areas of need and…

171

Abstract

A variety of materials is available to assist those planning to travel for business or pleasure. Here, Elizabeth Lang evaluates 14 guides that address various areas of need and interest.

Details

Reference Services Review, vol. 13 no. 4
Type: Research Article
ISSN: 0090-7324

Available. Open Access. Open Access
Article
Publication date: 27 August 2024

Mikko Rönkkö, Monika E. von Bonsdorff and Susanna Mansikkamäki

Entrepreneurial exit research has overlooked the unique context of exits at retirement age when an exit marks the end of an entrepreneurial career (i.e. retirement). To better…

360

Abstract

Purpose

Entrepreneurial exit research has overlooked the unique context of exits at retirement age when an exit marks the end of an entrepreneurial career (i.e. retirement). To better understand retirement exit decisions and transitions, this study introduces the concept of work ability (i.e. an individual’s ability to meet work demands) into the entrepreneurial exit literature and, based on role theory, hypothesises its effect and interaction with general life satisfaction in explaining the entrepreneurial exits to retirement. The study clarifies the dynamics between the voluntary and non-voluntary aspects behind exit to retirement.

Design/methodology/approach

The authors use mixed-effects ordinal logistic regression with four-wave panel data on 198 Finnish small business entrepreneurs who intend to retire to test hypotheses on the relationship between work ability, general life satisfaction and entrepreneurial exit to retirement.

Findings

The study provides partial support for the hypothesis that work ability negatively impacts entrepreneurial exit to retirement and strong support for the idea that this effect is affected by general life satisfaction. Entrepreneurs who experience higher life satisfaction are likely to retire on their own terms, whereas those less satisfied continue working until declining work ability forces them to retire.

Originality/value

The study contributes to the entrepreneurial exit literature by showing how the exit dynamics unfold in the unique context of entrepreneurial exit to retirement. The theoretical discussion opens up the potential psychological mechanisms behind such dynamics.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 30 no. 11
Type: Research Article
ISSN: 1355-2554

Keywords

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Article
Publication date: 1 July 1926

THIS number will appear at the beginning of the Leeds Conference. Although there is no evidence that the attendance will surpass the record attendance registered at the Birmingham…

42

Abstract

THIS number will appear at the beginning of the Leeds Conference. Although there is no evidence that the attendance will surpass the record attendance registered at the Birmingham Conference, there is every reason to believe that the attendance at Leeds will be very large. The year is one of importance in the history of the city, for it has marked the 300th anniversary of its charter. We hope that some of the festival spirit will survive into the week of the Conference. As a contributor has suggested on another page, we hope that all librarians who attend will do so with the determination to make the Conference one of the friendliest possible character. It has occasionally been pointed out that as the Association grows older it is liable to become more stilted and formal; that institutions and people become standardized and less dynamic. This, if it were true, would be a great pity.

Details

New Library World, vol. 29 no. 2
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 March 1993

Rebecca L. Gardner

On the evening of 22 December 1988 the world lost one of its most dedicated environmental leaders. Chico Mendes, born Francisco Alves Mendes Filho, was shot down by ranchers as he…

208

Abstract

On the evening of 22 December 1988 the world lost one of its most dedicated environmental leaders. Chico Mendes, born Francisco Alves Mendes Filho, was shot down by ranchers as he walked out of the back door of his home in Xapuri, Brazil. Although Mendes achieved worldwide recognition for his efforts to protect the Amazonian rain forest and, in fact, has been proclaimed an “eco‐martyr,” his original and foremost concern was securing workers' rights for the indigenous people of the forest and preserving the land they lived on.

Details

Reference Services Review, vol. 21 no. 3
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 27 July 2021

Susanna Prepeliczay and Henning Schmidt-Semisch

This study aims to describe and analyse an approach in the city of Bremen (Germany) to establish streetwork-supported tolerance zones for local open drug and alcohol scenes to…

120

Abstract

Purpose

This study aims to describe and analyse an approach in the city of Bremen (Germany) to establish streetwork-supported tolerance zones for local open drug and alcohol scenes to reduce related disorder and nuisance in public spaces.

Design/methodology/approach

The qualitative methodology included systematic participant observations at public sites of drug and alcohol use, and problem-centred interviews with different groups of respondents (residents, passers-by, trades people, drug users, experts from addiction help and police).

Findings

In residential districts, tolerance zones were well accepted by their target group and found to reduce perceived disorder and nuisance in public space. However, their success depends on the social and spatial conditions of the chosen location, its surrounding urban infrastructure, cooperation among local actors and characteristics of drug using groups.

Originality/value

Usually, policing of open drug scenes focuses on repression and law enforcement. The example of Bremen suggests that streetwork-supported tolerance zones dedicated to the drug scene can substantially reduce disorder and nuisance in public space.

Details

Drugs and Alcohol Today, vol. 21 no. 3
Type: Research Article
ISSN: 1745-9265

Keywords

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Article
Publication date: 24 December 2021

Susanna T.Y. Tong, Shitian Wan and Yuhe Gao

This study aims to further understand the factors contributory to fire occurrences in two semi-arid regions in the American Southwest, Clark County in Nevada and Maricopa and…

124

Abstract

Purpose

This study aims to further understand the factors contributory to fire occurrences in two semi-arid regions in the American Southwest, Clark County in Nevada and Maricopa and Pinal Counties in Arizona.

Design/methodology/approach

Statistical and geographic information system analyses were employed to examine the spatial and temporal relationships of various natural and human-caused factors with fire incidences.

Findings

Angström fire danger index, average amount of rainfall one month prior, extent of forests and grasslands, and proximities to secondary roads and population centers have significant relationships with fire events.

Research limitations/implications

The importance of the factors contributory to fire occurrence is site-specific even in areas with similar climatic regimes and varies among different geographic regions; as such, researchers will need to conduct specific investigation of each study area.

Practical implications

The findings of this study can be instrumental in facilitating fire managers to derive more informed strategies in fire prevention and management.

Originality/value

While there are many studies on fire, most of them are conducted in wet regions with a lot of vegetative cover; not much work is done on arid areas. This paper considered and compared the spatial and temporal relationships of a wide range of natural and human-caused factors with fire events in two semi-arid areas. The intent was to assess the relative importance of these factors in areas even with similar climatic regimes. As our world is facing unprecedented changes in terms of climate and population growth, it is paramount to have an enhanced understanding of the impacts of these changes on fire regimes. The study areas are hot and dry, and they are located in the wildland–urban interfaces with rapid population growth and urbanization; as such, the research findings may contribute to existing literature.

Details

Management of Environmental Quality: An International Journal, vol. 33 no. 3
Type: Research Article
ISSN: 1477-7835

Keywords

Available. Open Access. Open Access
Article
Publication date: 5 October 2022

Martin Botha, Merwe Oberholzer and Susanna Levina Middelberg

The purpose of this paper is to investigate current practices of water governance disclosure in the food, beverage and tobacco industry and to determine whether the quality of…

1785

Abstract

Purpose

The purpose of this paper is to investigate current practices of water governance disclosure in the food, beverage and tobacco industry and to determine whether the quality of disclosure has a positive association with integrated reporting (IR).

Design/methodology/approach

A water governance disclosure index was developed that used content analysis to code the latest standalone social, environmental and sustainability reports or integrated reports of 49 companies in the food, beverage and tobacco industry. The selected companies are listed on three indices, the ASX, JSE and DJSI. This was followed by quantitatively testing the association between IR and the quality of water governance disclosure, as measured against the qualitatively developed index.

Findings

It was found that the 18 IR companies’ water governance disclosure quality significantly outperformed the 31 companies in the non-IR group, with a calculated index score of 71.67% and 40.97%, respectively.

Research limitations/implications

The evidence indicates that IR is superior to non-IR water governance disclosure, and the study, therefore, contributes to the literature around the legitimacy theory by concluding that IR is supportive to companies to legitimise their being.

Originality/value

The originality of this paper stems from the comparison of water governance disclosures between IR and non-IR firms. Considering that IR preparers outperformed companies in the non-IR group could provide insights to academics, regulators and reporting organisations that IR could be used to enhance water governance disclosure.

Details

Meditari Accountancy Research, vol. 30 no. 7
Type: Research Article
ISSN: 2049-372X

Keywords

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