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This study examined the kinds of work‐family conflict experienced by female married professionals with children in Hong Kong and the coping strategies they had adopted. Data were obtained through 50 in‐depth interviews. The results revealed the general ineffectiveness of coping strategies being used by married women professionals. The percentage of women who attempted to use positive coping strategies designed around job changes was low, possibly due to their reluctance in negotiating for family‐friendly organizational policies. It appears that companies in Hong Kong extend little support to working mothers in managing the work‐family interface. Implications of the findings for women’s career progressions are also discussed in this paper.

Married female professionals with children (n=50) were interviewed to examine their experience of work‐family conflict and the human resources policies they would like to see implemented at their workplace to assist them to balance their home and job demands. The results revealed that the traditional nature of the Hong Kong family, compounded by long working hours, had led to an exhausting lifestyle for almost all the female married professionals. When asked about the HR practices that might be appropriate to help alleviate work‐family conflict, the overwhelming preference was “flexible hours” (n=30). Given these findings, it is suggested that changes in work patterns towards a flexible schedule would be beneficial for both employers and employees.

UNTIL the end of 1948 Mr. Nowell remains our President and his occupancy of the office has fulfilled all that we expected of him. It has been forceful and, we think, has left its mark upon us, his general statesmanship and complete sanity of outlook being shown whenever he had occasion to direct meetings or to speak to them. He does not now go into retirement as our past four presidents‐have done by the fiat of superannuation schemes ; he has what President Cashmore called the glory of going on for a number of years yet. He will therefore continue to exercise profound influence on public and other librarianship with the wisdom and power with which, as President, he has won general thanks.

The purpose of this study is to identify an innovative solution for the power transmission gearbox of concrete mixers, according to the specifications provided by the company.

A tailored systematic design approach (inspired to the German systematic framework) has been adopted to comprehensively gather the company specifications and perform in-depth design space explorations. Subsequently, an iterative embodiment design approach has been followed to identify the size of the components for the preferred concept, by using acknowledged mechanical design procedures and finite element analysis tools.

An innovative cycloidal gearbox has been developed, by merging the kinematics underpinning the classical cycloidal drives and the Wolfrom planetary gearbox. The resulting concept provides high reduction rates with a very high overload capacity.

The main limitation of the studies is the absence of in-depth evaluations usually performed in the detail design phase. However, this limitation is a direct consequence of the company specifications, which only asked to find a preferred concept and to perform preliminary evaluations. Accordingly, the subsequent design optimization are intended to be performed by the company’s staff.

The present paper shows an original design approach, opportunely tailored to the design of innovative gearboxes. It can be conveniently adapted and reused by designers involved in similar tasks. Moreover, the designed cycloidal gearbox paves the way for important innovations in the field of concrete mixers, allowing to design more robust and compact devices.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The purpose of this paper is to investigate the impact of psychopathy factors and gang membership on moral disengagement while controlling for age, ethnicity, having run away from home, family member and/or friend arrests, substance misuse, parental physical fights, violence exposure (victimization and witnessing), and maternal warmth and hostility.

The research is based on data collected from serious juvenile offenders (n=769) as part of the Pathways to Desistance Study.

Six independent variables made a unique statistically significant contribution to the model: gang membership, age, gender, violence exposure, and psychopathy Factors 1 and 2. Psychopathy Factor 1 was the strongest predictor of moral disengagement.

Results indicate that youth with heightened psychopathic traits make greater use of strategies to rationalize and justify their harmful behaviour against others. Implications in relation to theory and previous studies are discussed.

The main aim of our study is to demonstrate that the Italian way to marketing included not only the “advertising artists” but also what can be labelled as the social network approach, which was mainly used by cooperative enterprises. Focussing on the case study of the Granarolo co-operative, the paper discusses the social network method of marketing as it emerged during the 1950s and 1960s in Italy.

The research draws on different types of primary sources, including co-operative business records, interviews, publications, newspaper articles and advertisements.

In the age of mass consumption, the Granarolo co-operative developed an original marketing strategy based on social networks. This strategy can be considered a kind of community brand based on shared values pre-existing to the brand itself and a kind of viral marketing put in place before the electronic revolution.

The research focusses on the Granarolo case study. It can be extended to other co-operative enterprises. However, it is unknown whether the anticipation of viral marketing has also been used by private enterprises.

The marketing strategies analyzed in the paper could be a interesting solution for undertakings strictly connected and rooted in their local community or in their Web community.

In today’s world of the Web, this physical constraint no longer exists, and the social method of marketing exceeds the regional and even the national level. In conclusion, this was an innovative method of marketing and advertising that came into being, ahead of its time, about a half a century before modern Web-based social networks were conceived, yet uses the same concepts, hence its extraordinary originality.

This study is the result of an original research which tries to highlight what we could label the Italian way to marketing. Taking into consideration the first two decades of the Granarolo history and focussing on the marketing strategy, our contribution seeks to examine how the social networks approach worked and in what it differs from today brand community and viral marketing.