Alex Olivier Alves Rodrigues, Carla Susana Marques and Veland Ramadani
The aim of this study is, from the perspective of artisan entrepreneurship, to trace and analyse the artisan's profile in the sustainable development of low population density…
Abstract
Purpose
The aim of this study is, from the perspective of artisan entrepreneurship, to trace and analyse the artisan's profile in the sustainable development of low population density cross-border territories, using the quintuple helix innovation model.
Design/methodology/approach
Ten semi-structured interviews were conducted with cultural and traditional artisans to achieve the proposed objective using a qualitative approach. The artisans are from Northeast Portugal (Bragança, Miranda do Douro, Mogadouro, Vimioso and Vinhais) and Northern Spain (Province of Zamora). The interviews were conducted face-to-face between May and June 2022. The interviews were manually transcribed and subjected to content and lexical analyses using IRaMuTeQ software.
Findings
An artisan was identified as an enterprising individual whose marketed handicraft pieces transmit the values and teachings of his community. Innovation, technology, sustainability and circular economy in a family environment, where dedication, resilience, happiness and hard work transmit an identity that places the artisan and his artisan practice as the driving force for the enhancement and promotion of his territory, cultural heritage and identity.
Originality/value
This work is the first study to address and treat the issue of artisan entrepreneurship by analysing and defining the cultural-based and traditional artisan profile in a cross-border and low population density territorial context.
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Susana Henriques Marques, Ricardo Godinho Bilro, Márcia Gonçalves and Raouf Ahmad Rather
This paper aims to explore if employee engagement (EE) influences the relationship quality of long-term partnerships between non-profit organisations (NPO) and for-profit…
Abstract
Purpose
This paper aims to explore if employee engagement (EE) influences the relationship quality of long-term partnerships between non-profit organisations (NPO) and for-profit organisations (FPO) and offer a theoretical framework for NPO and FPO long-term partnerships’ success based on the literature.
Design/methodology/approach
The study resorts to qualitative research, and through 45 in-depth structured interviews with NPO and FPO employees, this paper intends to investigate the theoretical framework using a hypothetico-deductive method.
Findings
The findings support the authors’ theoretical framework, where EE influences satisfaction, trust and commitment to the partnership. The results highlight that organisations creating high levels of satisfaction, trust and commitment may have a higher propensity for long-term partnerships.
Originality/value
This study offers a novel theoretical framework for developing long-term partnerships between NPO and FPO. However, each variable’s extent of influence still needs to be further explored, creating a fertile ground for future research in this area.
Objectivo
Este estudio explora si el compromiso de los empleados influye en la calidad de la relación a largo plazo entre organizaciones sin fines de lucro (NPO) y organizaciones con fines de lucro (FPO) e propone un sistema teorico para el éxito de las asociaciones a largo plazo de NPO y FPO baseado en la literatura.
Diseño/metodología/enfoque
El estudio recurre a la investigación cualitativa, y a través de 45 entrevistas estructuradas en profundidad con empleados de NPO y FPO, este artículo tiene la intención de examinar el sistema teorico empleando un método hipotético-deductivo.
Conclusiones
Los resultados apoyan la afirmación de que el compromiso de los empleados influye en la satisfacción, la confianza y el compromiso con la asociación. Los resultados muestran que las organizaciones que crean altos niveles de satisfacción, confianza y compromiso pueden presentar una mayor propensión a las asociaciones a largo plazo.
Originalidad
Este artículo ofrece un nuevo sistema teorico para el desarrollo de asociaciones a largo plazo entre NPO y FPO. Sin embargo, el alcance de la influencia de cada variable aún debe ser explorado, lo que crea un terreno fértil para futuras investigaciones en esta área.
Objetivo
Este artigo explora se o envolvimento dos colaboradores influência a qualidade da relação de parcerias de longo prazo entre organizações sem fins lucrativos (NPO) e organizações com fins lucrativos (FPO) e propõe um quadro conceptual para o sucesso das parcerias de longo prazo entre NPO e FPO baseado na literatura.
Desenho/metodologia/abordagem
Este estudo recorre à investigação qualitativa e, através de 45 entrevistas em profundidade com funcionários de NPO e FPO, este artigo pretende examinar o quadro teórico utilizando um método hipotetico-dedutivo.
Conclusões
As conclusões apoiam a afirmação de que o envolvimento dos colaboradores influencia a satisfação, a confiança e o compromisso com a parceria. Os resultados mostram que as organizações que criam elevados níveis de satisfação, confiança e compromisso podem apresentar maior propensão a parcerias de longo prazo.
Originalidade
Este artigo oferece um novo quadro teorico para o desenvolvimento de parcerias de longo prazo entre NPO e FPO. No entanto, a extensão de influência de cada variável necessita de análise adicional, o que cria um terreno fértil para futuras investigações nesta área.
Details
Keywords
- Non-profit organisations
- For-profit organisations
- Long-term partnerships
- Engagement
- Employee engagement
- Relationship quality
- In-depth interviews
- Qualitative research
- Voluntary and non-profit sector
- Third sector
- Organizaciones sin fines de lucro
- Organizaciones con fines de lucro
- Asociaciones a largo plazo
- Compromiso
- Compromiso de los empleados
- Calidad de la relación
- Entrevistas en profundidad
- Investigación cualitativa
- Sector voluntario y sin fines de lucro
- Tercer sector
- Organizações sem fins lucrativos
- Organizações com fins lucrativos
- Parcerias a longo prazo
- Envolvimento
- Envolvimento dos Colaboradores
- Qualidade da Relação
- Entrevistas em profundidade
- Investigação qualitative
- Sector voluntário e sem fins lucrativos
- Terceiro sector
Sílvia Cavalinhos, Maria de Fátima Salgueiro and Susana Henriques Marques
The tendency shows that more customers will bring and use their mobile devices in-store. This study proposes a further analysis of the complementary role of the mobile device in…
Abstract
Purpose
The tendency shows that more customers will bring and use their mobile devices in-store. This study proposes a further analysis of the complementary role of the mobile device in an in-store purchase providing a characterisation of those customers and analyses their usage preferences and behaviour intentions, presenting new insights concerning gender and generation preferences.
Design/methodology/approach
Quantitative research with customers of electronic stores was conducted based on a questionnaire applied at the store’s exit. To assess the differences between genders and among generations were used the parametric T-Test and one-way ANOVA.
Findings
The results demonstrate divergencies between generations when using mobile devices. In addition, they indicate that males have more intention to manage shopping tasks efficiently and consequently are less affected by in-store marketing stimuli and less predisposed to impulse purchases.
Research limitations/implications
Although real customers participated, a convenience sample was used. The results should be compared with research on other retailer types. The customer shopping motivations and the types of mobile device usage should be further investigated since they can change the experience and the retailer’s outcomes.
Practical implications
Contributing to related specific research areas such as shopping behaviour and technology in retail settings by showing the usage preferences, the study also provides information for retailers, especially those needing to approach the Gen Z customers, improving the development of strategies.
Originality/value
This research explores further the complementary role of the mobile device in an in-store purchase. By conducting the study in a new setting, it brings new insight into a less explored, yet important sector.
Alex Olivier Rodrigues, Carla Susana Marques and Veland Ramadani
The purpose of this study is, from the perspective of artisan entrepreneurship (AE), to understand how professional and higher education institutions, local authorities, local and…
Abstract
Purpose
The purpose of this study is, from the perspective of artisan entrepreneurship (AE), to understand how professional and higher education institutions, local authorities, local and cross-border cultural entities and tourism stakeholders perceive AE by collaborating in a network to develop innovative and sustainable strategies, using the Quintuple Helix innovation model.
Design/methodology/approach
Using a qualitative approach, 34 semi-structured interviews were carried out with organisations by emailing them a Google Form. The organisations interviewed were from the north-east of Portugal (Bragança, Miranda do Douro, Mogadouro, Vimioso and Vinhais) and the north of Spain (Zamora Province). The data collected was subjected to content and lexical analysis using the computerised lexical analysis software IRaMuTeQ.
Findings
AE is seen as the representation of a culture where traditional crafts are the identity of a region. The practical and political implications for decision makers in the Quintuple Helix can be seen in the definition of strategies and proposals that should leverage and define regional and cross-border policies, leveraging the need for networking to define concrete measures and programmes for support and training in entrepreneurship and AE, as well as the creation and/or standardisation of existing support networks.
Originality/value
To the best of the authors’ knowledge, this work is the first study to address and deal with the issue of AE by understanding how professional and higher education institutions, local authorities, local and cross-border cultural entities perceive AE and collaborate in a network to develop innovative and sustainable strategies, through the paradigm of the Quintuple Helix model. It also combines a content analysis and a lexical analysis using computerised lexical analysis software – IRaMuTeQ.
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Anderson Galvão, Carla Susana Marques and Carlos Peixeira Marques
The purpose of this paper is to contribute to research on individual entrepreneurial intention (IEI) by assessing the importance of entrepreneurship education to students in…
Abstract
Purpose
The purpose of this paper is to contribute to research on individual entrepreneurial intention (IEI) by assessing the importance of entrepreneurship education to students in vocational training programmes and using the theory of planned behaviour (TPB) to analyse these students’ entrepreneurial intentions. The family background of the students and their exposure to entrepreneurship subject matter were included as antecedents of TPB components and IEI.
Design/methodology/approach
To test the research model, the primary data were collected with questionnaires distributed to students in their last year of vocational training programmes with and without entrepreneurship coursework, in a region of Northern Portugal. The data were analysed using structural equation modelling.
Findings
The results show that TPB dimensions substantially contribute to explaining students’ IEI. However, their family background makes only a minor contribution, and exposure to entrepreneurship education has no influence on IEI.
Research limitations/implications
Given these results, the authors propose a broader discussion is needed of the importance of introducing business classes into the curricula of vocational training programmes.
Originality/value
This research’s results show that IEI models need to assign greater importance to variables related to previous exposure to entrepreneurial experiences through direct family members. The findings contribute to a fuller understanding of IEI and the factors that precede the formation of this intention among students in training programmes.
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Luis Miguel, Susana Marques and Ana Patricia Duarte
With the crescent globalisation together with economic and food crisis, consumers are increasingly confronted with food products from different origins and appeals to consume…
Abstract
Purpose
With the crescent globalisation together with economic and food crisis, consumers are increasingly confronted with food products from different origins and appeals to consume “national”. If many food products can be related to a specific region or country, many are sold as commodities with Portuguese origin indication. One factor influencing the purchase behaviour of domestic food products is the consumer ethnocentrism (CE) characteristic. The aim of this paper is to study consumers' purchase behaviour intention towards “produce in Portugal” fruits and vegetables applying a CE extended model of the theory of planned behaviour (TPB).
Design/methodology/approach
A questionnaire was presented to random sample of 700 individuals older than 18 and responsible for the household food purchase by computer-assisted telephone interview (CAT) system. Structural equation modelling (SEM) was conducted to examine direct and indirect effects of attitude (ATT), subjective norms (SuBNs), perceived behavioural controls (PBCNTRLs), intention and self-congruity on domestic fresh fruits and vegetables purchases.
Findings
Findings suggest that TPB model is applicable in determining the consumers' intention to buy domestic fruits and vegetables in Portugal. CE has been shown to successfully influence purchase intention.
Research limitations/implications
This study provides the food industry and retail with informative basis about which mechanisms underlie the consumers' intention to buy domestic food. Also, this study provides useful insight into how different food categories and label affect the consumers' intentions, which can serve for communication strategies in order to increase purchase of domestic products as fruits and vegetables. New food categories should be studied.
Originality/value
This study gives a new approach on Portuguese consumer ethnocentric tendencies and opens a discussion on consumer purchase intention on Portuguese low value food products. This gives a first insight on Portuguese consumer ethnocentric behaviour.
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Carla Mascarenhas, Carla Susana Marques, Anderson Rei Galvão and Gina Santos
This study aims to explore and analyse the literature, related to the Entrepreneurial University, published in the ISI Web of Science, from 1900 to present. The objectives of this…
Abstract
Purpose
This study aims to explore and analyse the literature, related to the Entrepreneurial University, published in the ISI Web of Science, from 1900 to present. The objectives of this paper are, first, to describe how this field of research is organised in terms of publications, authors and sources (i.e. documents), and, second, to identify the main references cited and ways in which they are grouped (i.e. clusters). In addition, this paper discusses how this literature presents challenges. Namely, from this bibliometric study, what has already been studied and the limits of these studies, as well as the research opportunities for this area, can be understood.
Design/methodology/approach
The documents obtained from a search of the ISI Web of Science were subjected to a bibliometric analysis using VOSviewer software.
Findings
A systematic literature review showed that universities are increasingly dedicated to the commercialisation of knowledge. The results include three clusters: Cluster one – “Entrepreneurial Universities” focuses on changes in the university paradigm; Cluster two – “Academic Entrepreneurship” refers to the commercialisation of knowledge; and Cluster three – “Creation of Technology-Based Companies” focuses on spin-off creation.
Originality/value
By studying the citation profile of documents on the entrepreneurial university, this study has contributed to a better understanding of the flow of production and scientific practices since the beginning of the 21st century. This study also examined research tendencies to identify the emergent areas of this field.
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Carla Susana Marques, Gina Santos, Vanessa Ratten and Ana B. Barros
Rural entrepreneurship is an emergent field of study, with these start-ups becoming one of the most noticeable ways to promote rural development, but the few studies concerning…
Abstract
Purpose
Rural entrepreneurship is an emergent field of study, with these start-ups becoming one of the most noticeable ways to promote rural development, but the few studies concerning innovation among artisans have thus far only been exploratory. The purpose of this paper is to examine the entrepreneurial artisan initiatives of young innovators in a peripheral northern area of Portugal where black pottery is produced.
Design/methodology/approach
Qualitative data analysis was carried out on in-depth semi-structured interviews with three young artisan innovators and entrepreneurs and one individual who functions as a cultural booster. The content analysis was done using QSR International’s NVivo Version 11 software.
Findings
These young entrepreneurs have developed commercial activities and introduced innovations (i.e. design and process) into black pottery production, while taking advantage of endogenous materials, local culture and traditional knowledge. These individuals have sought not only to generate their own innovations but also to keep their culture and local traditions alive, thereby contributing to rural development by establishing networks with local young artisans.
Research limitations/implications
Some limitations are linked to the sample’s size and basis in a specific geographic reality.
Practical implications
The findings provide a fuller understanding of why some rural artisan firms grow, suggesting that artisans’ networks and innovative and entrepreneurial behaviours play a key role.
Originality/value
This research’s results contribute to the literature on the role that innovation can play as a booster of rural artisanship through networks and entrepreneurship. This paper is among the first to discuss black pottery as a form of artisan entrepreneurship. The results underline the value of innovations and networks, which were found to be the core ingredients in rural artisan entrepreneurship.
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Ubyrajara Dal Bello, Carla Susana Marques, Octávio Sacramento and Anderson Rei Galvão
The purpose of this paper is to study the role of neo-rural entrepreneurs in developing the entrepreneurial ecosystem and in the sustainability of the local economy, especially in…
Abstract
Purpose
The purpose of this paper is to study the role of neo-rural entrepreneurs in developing the entrepreneurial ecosystem and in the sustainability of the local economy, especially in low-density territories.
Design/methodology/approach
The entrepreneurial ecosystem theory, human capital theory, network theory, and the triple helix model are the theoretical underpinnings of this study. The study has a qualitative, multiple-case methodological approach using semi-structured interviews. The collected reports were submitted for content analysis with the help of the computer application for qualitative data analysis NVivo, version 11.0.
Findings
As main results, the following were found: the conviction that entrepreneurship is a vector of territorial development, the existence of elements of attractiveness to entrepreneurial activity in each territory of the study, the existence of obstacles to entrepreneurship, but also a set of institutional support coming from municipalities and polytechnic institutes and, finally, the type of entrepreneurship therefrom preponderant of necessity.
Originality/value
The study contributes to the extent that it completes gaps in the literature by focussing its analysis on a specific type of entrepreneurship: neo-rural and micro-sized entrepreneurship. It also offers contributions to local government to think of mechanisms that can attract more neo-rural entrepreneurs.
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Gina Santos, Carla Susana Marques and Vanessa Ratten
The purpose of this paper is to assess women winemakers’ motivations for and objectives in creating a formal, horizontal, and inter-organizational network in Portugal. To this…
Abstract
Purpose
The purpose of this paper is to assess women winemakers’ motivations for and objectives in creating a formal, horizontal, and inter-organizational network in Portugal. To this end, an analysis was carried out of the practical case of a network of women wine producers from some of the main wine regions of Portugal (i.e. D’Uva – Portugal Wine Girls).
Design/methodology/approach
Qualitative data analysis was carried out of in-depth semi-structured interviews with seven wine producers and the network manager. The content analysis of interviews was done with QSR International’s NVivo Version 11 software.
Findings
The results support the conclusion that the D’Uva – Portugal Wine Girls network promotes the creativity and innovation fundamental to communicating unique features to consumers. These are narrated in a feminine, cohesive, and united voice and supported by a passion for winemaking. The network is open to adding other women producers, which could contribute to its growth and further sharing of knowledge, contacts, and experiences.
Research limitations/implications
The findings provide a better understanding of the processes of internationalization and networking among women winemakers in Portugal.
Practical implications
The benefits of this network in terms of relationships were examined, showing that the stimulation of better performance and the effects of antecedents were important in the creation and formalization of the network.
Originality/value
This research sought to contribute to the literature on female entrepreneurship and, more specifically, networks of entrepreneurial women. The findings stress that, through the formalization of networks, women can gain more advantages, namely, sharing knowledge and experiences, increasing their level of internationalization, and expanding their networks.