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Article
Publication date: 1 July 2014

Susan Hamburger

211

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Collection Building, vol. 33 no. 3
Type: Research Article
ISSN: 0160-4953

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Article
Publication date: 1 July 2014

Susan Hamburger

175

Abstract

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Collection Building, vol. 33 no. 3
Type: Research Article
ISSN: 0160-4953

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Article
Publication date: 28 June 2013

Susan Hamburger

55

Abstract

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Collection Building, vol. 32 no. 3
Type: Research Article
ISSN: 0160-4953

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Book part
Publication date: 13 August 2018

Robert L. Dipboye

Abstract

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The Emerald Review of Industrial and Organizational Psychology
Type: Book
ISBN: 978-1-78743-786-9

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Book part
Publication date: 3 March 2021

Susan J. Sample

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Voices of Teenage Transplant Survivors
Type: Book
ISBN: 978-1-80043-519-3

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Article
Publication date: 1 January 1984

Iron deficiency anaemia is a relatively common problem, even in the well‐fed countries of the western world. It is not only due to a low dietary intake of iron; even when the food…

21

Abstract

Iron deficiency anaemia is a relatively common problem, even in the well‐fed countries of the western world. It is not only due to a low dietary intake of iron; even when the food appears to provide an adequate amount, absorption may be hampered by other dietary components.

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Nutrition & Food Science, vol. 84 no. 1
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 March 1996

Susan Segal‐Horn

Since Theodore Levitt's seminal article was published in 1983, globalization has become a dominant theme of international strategy. The popularity of the concept has led to…

2612

Abstract

Since Theodore Levitt's seminal article was published in 1983, globalization has become a dominant theme of international strategy. The popularity of the concept has led to overuse and misuse, so that companies may speak of “global” strategy when they actually mean “international” and are speaking in a general sense of anything connected with doing business outside the domestic market.

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Strategy & Leadership, vol. 24 no. 6
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 13 February 2007

Jacqueline Botterill and Stephen Kline

This paper seeks to report historical research into McDonald's public communication strategies as the corporation responded to the rising tide of “political consumerism” that…

5557

Abstract

Purpose

This paper seeks to report historical research into McDonald's public communication strategies as the corporation responded to the rising tide of “political consumerism” that accompanied its global market expansion (1960‐2005).

Design/methodology/approach

Reviewing the brand's public relations strategies, through a content analysis of news coverage, the paper analyzes the way communication strategists took account of the anxieties about youth labour practices, community relations, globalization, environment and obesity which forced the brand to acknowledge the lifestyle risks associated with children and youth.

Findings

The case study portrays McDonald's as a figurehead of US entrepreneurial multinational capitalism. It reveals how addressing public opposition through the courts can backfire on a brand strategy so keen on defending its honour. The case study also finds that listening and engaging with critics is as effective as suing them for McDonald's.

Originality/value

The paper contributes to the historical recognition of the role that corporate communications professionals play – particularly marketing and public relations specialists – in transforming corporate practices by acknowledging consumers' growing anxieties about industrialization.

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Society and Business Review, vol. 2 no. 1
Type: Research Article
ISSN: 1746-5680

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Article
Publication date: 1 March 1974

Yoram Wind and Susan Douglas

Examines the need to carryout international consumer research, the importance of first hand, experience of consumer behaviour in foreign markets, and the design of consumer…

565

Abstract

Examines the need to carryout international consumer research, the importance of first hand, experience of consumer behaviour in foreign markets, and the design of consumer research studies. Suggests that the nature of international consumer behaviour and the requirements for international marketing decisions requires two components understanding of behavioural science in relation to consumer behaviour; and knowledge of modern marketing research techniques, their assumptions, limitations and advantages. Proposes that correct usage of these components will advance the quality and utility of consumer research.

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European Journal of Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 August 1995

Martin Fojt

If, as everybody agrees now, business should be about meeting customers’ needs, it makes sense to involve customers as we create strategy. But here lies a problem. Ordinary market…

100

Abstract

If, as everybody agrees now, business should be about meeting customers’ needs, it makes sense to involve customers as we create strategy. But here lies a problem. Ordinary market research techniques are fine for finding out what customers think about what already exists. They are much less good at helping us uncover customers’ attitudes to what might be, or their ideas about what should be.

Details

International Journal of Retail & Distribution Management, vol. 23 no. 8
Type: Research Article
ISSN: 0959-0552

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