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Article
Publication date: 11 July 2024

Susan Grantham and Manolo Iachizzi

This study aimed to realign the Work-Integrated Learning (WIL) curriculum at an Australian university with communication industry standards and student career goals. It proposes…

190

Abstract

Purpose

This study aimed to realign the Work-Integrated Learning (WIL) curriculum at an Australian university with communication industry standards and student career goals. It proposes practical suggestions for a third-year communications studies WIL course that will effectively prepare students for professional success by integrating insights from industry and students.

Design/methodology/approach

It analyses free-text feedback from student experience of course surveys (n = 20), semi-structured interviews with industry partners (n = 8), and conducts a detailed review of existing WIL course materials. Drawing from the Employability Capital Growth Model (ECGM) as a theoretical framework, the study explores the findings for links to capital.

Findings

The findings emphasise the need for WIL programs to better align with the industry’s evolving demands, incorporating practical, real-world experiences to enhance skill development and workforce readiness. Feedback from students and industry partners aligns with the ECGM framework and underscores the importance of integrating coaching and mentoring into the curriculum to support employability. Based on these insights, an integrated set of practical suggestions is presented.

Originality/value

This project fills a gap in WIL scholarship by focussing on a communication studies environment, ensuring it aligns with industry demands while prioritising student engagement. By ethically involving industry partners and integrating student feedback, the suggestions set out a curriculum that is both current and resonates with learner experience and career readiness. It bridges the academic-professional divide, preparing students as confident, skilled professionals ready to enter the workforce.

Details

Higher Education, Skills and Work-Based Learning, vol. 14 no. 4
Type: Research Article
ISSN: 2042-3896

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Publication date: 10 June 2021

Susan Grantham and Edward T. Vieira

This chapter offers critique of 2019 Social Responsibility (SR) reports from the five largest American-based pharmaceutical companies (based on revenues and number of employees…

Abstract

This chapter offers critique of 2019 Social Responsibility (SR) reports from the five largest American-based pharmaceutical companies (based on revenues and number of employees) and offers suggestions for improved communication about diversity, equity, and inclusion (DEI) practices. Pharmaceutical treatments are an important component of health care. To improve health-care commitment, DEI practices must be front and center for the pharmaceutical industry and communicated via their SR reports targeting stakeholders. While some pharmaceutical companies have made greater strides toward communicating DEI than others, SR reporting often is diminished by lack of clear focus on specific practices. Thus, stakeholders may lack basic understanding of these endeavors and the companies' reputation may suffer the consequences.

Details

Public Relations for Social Responsibility
Type: Book
ISBN: 978-1-80043-168-3

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Article
Publication date: 8 May 2009

Morgan Sones, Susan Grantham and Edward T. Vieira

The purpose of this paper is to discover what corporate social responsibility (CSR) message themes are being communicated in selective pharmaceutical companies' mission and core…

5116

Abstract

Purpose

The purpose of this paper is to discover what corporate social responsibility (CSR) message themes are being communicated in selective pharmaceutical companies' mission and core values statements and their relevance to internal and external audiences.

Design/methodology/approach

A content analysis of five pharmaceutical companies mission and value statement web pages are analyzed. A panel developed a list of key words that are then analyzed and assigned to a level of Lerbinger's pyramid of CSR schema in order to determine if the web site is primarily communicating with internal or external stakeholders.

Findings

Keywords communicating the organizations' mission focus on activities that support societal issues relevant to external stakeholders. Keywords communicating the organizations' values support minimizing social costs including employee safety and therefore are of more interest and importance to internal stakeholders. The analysis indicates that the content provided by these five pharmaceutical companies use message frames within specific sections of the web site to communicate with both internal and external stakeholders.

Originality/value

There has been much emphasis on the need for, and benefit of communicating an organization's CSR strategies to stakeholders. This paper evaluates what CSR initiatives are being communicated on pharmaceutical companies' web sites. The results show a strong propensity to communicate with both external and internal stakeholders indicating that some organizations are messaging to both groups.

Details

Corporate Communications: An International Journal, vol. 14 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 31 July 2007

Susan Grantham

The purpose of this paper is to examine the communication challenges Merrill Lynch encountered during the transition phase and post‐merger with Advest and the subsequent problems…

1854

Abstract

Purpose

The purpose of this paper is to examine the communication challenges Merrill Lynch encountered during the transition phase and post‐merger with Advest and the subsequent problems that resulted in drastically fewer numbers of Advest advisors joining, or staying with, Merrill Lynch than was first anticipated.

Design/methodology/approach

The paper is based on interviews with Advest employees at the time of the merger; this case study includes an overview of the anticipated outcomes, the communication strategies employed by Merrill Lynch during its transition phase, and the barriers that contributed to the less than desired results that occurred.

Findings

The paper finds that Merrill Lynch determined that at least 65 percent of Advest's financial advisors would need to join Merrill Lynch by the closing date of the merger in December 2005 for the merger to be determined a financial success. Fifty percent of Advest financial advisors did not join Merrill Lynch by the closing date and, by July of 2006, approximately 80 percent of the advisors had left. Merrill Lynch failed to identify and address the primary concern to this key target audience; the anticipated change in the organizational culture. During the transition phase, Advest advisors gained much of their information from outside sources including competitors' recruiters who focused on the “Mother Merrill” reputation that was antithetical to Advest's organizational culture. The media also served as a primary source of information.

Research limitations/implications

The paper shows that the pivotal issue affecting the success of this merger was the anticipated change by Advest's advisors to the organizational culture. Strategic communications that may have proven effective in addressing this issue during the merger between Merrill Lynch and Advest are not applicable for all mergers.

Practical implications

Risk assessments identify key areas of interests to both internal and external stakeholders. This activity empowers an organization to adopt a proactive approach to effectively communicate with key stakeholders. When a risk assessment is not conducted, or fails to identify key issues, the potential for a crisis increases. Had Merrill Lynch conducted a risk assessment that identified the impending change in the organizational culture as the issue most relevant to Advest's financial advisors, on‐point communication strategies could have been developed and delivered that would have reduced the risk of these employees leaving.

Originality/value

This paper highlights the need for risk assessment during the pre‐merger phase in order to develop and implement targeted communication plans.

Details

Journal of Communication Management, vol. 11 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Available. Content available
Book part
Publication date: 10 June 2021

Free Access. Free Access

Abstract

Details

Public Relations for Social Responsibility
Type: Book
ISBN: 978-1-80043-168-3

Available. Content available
Article
Publication date: 30 January 2009

427

Abstract

Details

Corporate Communications: An International Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1356-3289

Available. Content available
Article
Publication date: 8 May 2009

Wim J.L. Elving

1193

Abstract

Details

Corporate Communications: An International Journal, vol. 14 no. 2
Type: Research Article
ISSN: 1356-3289

Abstract

Details

Critical Capabilities and Competencies for Knowledge Organizations
Type: Book
ISBN: 978-1-78973-767-7

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Publication date: 4 April 2013

Pearl K. Ford Dowe and Hanes Walton

Purpose – The African American electorate in Savannah, Georgia, has a history of being managed and manipulated, but over a period of time it reached its full potential. This…

Abstract

Purpose – The African American electorate in Savannah, Georgia, has a history of being managed and manipulated, but over a period of time it reached its full potential. This electorate evolved during the leadership of a white Democratic mayor who manipulated the increased number of black registered voters as a result of the 1965 Voting Rights Act (VRA) to maintain white empowerment in a majority black city. This struggle for power proves that national reforms do not always have the immediate consequences that national leaders hoped. This chapter explores how the African American electorate persevered and took advantage of the political mistakes of others to attain its empowerment at the mayoral level. This evolution of political mobilization and empowerment would culminate with the election of the city’s first female African American mayor in 2011.Research design – We conduct a comparative analysis of election results over time.Findings – Federal intervention has been the most powerful and helpful to the African American electorate. However, while the Savannah African American electorate was managed and manipulated, such reforms were implemented in a gradual and limited manner. Hence, the rise of black mayoral power is the result of a lot of lucky political accidents due to a shrewd Democratic mayor who used the 1965 VRA to extend and maintain white empowerment in a majority African American urban city. Thus, national reforms do not always have the immediate consequences that national leaders hoped.

Details

21st Century Urban Race Politics: Representing Minorities as Universal Interests
Type: Book
ISBN: 978-1-78190-184-7

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Article
Publication date: 1 February 1989

Edmund Burke, the 18th century Irish orator said … ‘those who propose change should work hard to persuade a rational man that innovations or reforms would not end in damage or…

101

Abstract

Edmund Burke, the 18th century Irish orator said … ‘those who propose change should work hard to persuade a rational man that innovations or reforms would not end in damage or absurdity’.

Details

Work Study, vol. 38 no. 2
Type: Research Article
ISSN: 0043-8022

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