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Article
Publication date: 10 May 2013

Susan Gair and Sharon Moloney

Qualitative researchers embrace insider narratives and affirm an environment where stories of lived experiences are acceptable and welcomed. Equally, subjective narratives often…

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Abstract

Purpose

Qualitative researchers embrace insider narratives and affirm an environment where stories of lived experiences are acceptable and welcomed. Equally, subjective narratives often are presented for publication with an assumption that they will reach a readership, after a rigorous but empathic review process. Such assumptions and expectations underpin Indigenous, postmodern, feminist, critical and narrative research and writing approaches, all of which seek to foreground non‐dominant stories, and expose untold lived experiences through publications. However, this paper aims to challenge the somewhat implicit narrative that “lived experiences would always be welcomed”.

Design/methodology/approach

The authors discuss qualitative researchers and narratives, including excluded stories, and then reveal their own experiences of trying to publish less common, confronting, adoption narratives.

Findings

The authors find that stories that do not meet the authorized or conventional version of a social transcript, or those beyond current comprehension, may remain silenced. They speculate that the adoption stories they presented for publication were rejected because they were too confronting.

Originality/value

The authors contend that some stories challenge convention to such an extent that they become unacceptable. They tell different but interwoven stories of rejected, adoption‐related manuscripts, before reflecting on implications for the presentation of qualitative narratives.

Details

Qualitative Research Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1443-9883

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Article
Publication date: 8 May 2009

Morgan Sones, Susan Grantham and Edward T. Vieira

The purpose of this paper is to discover what corporate social responsibility (CSR) message themes are being communicated in selective pharmaceutical companies' mission and core…

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Abstract

Purpose

The purpose of this paper is to discover what corporate social responsibility (CSR) message themes are being communicated in selective pharmaceutical companies' mission and core values statements and their relevance to internal and external audiences.

Design/methodology/approach

A content analysis of five pharmaceutical companies mission and value statement web pages are analyzed. A panel developed a list of key words that are then analyzed and assigned to a level of Lerbinger's pyramid of CSR schema in order to determine if the web site is primarily communicating with internal or external stakeholders.

Findings

Keywords communicating the organizations' mission focus on activities that support societal issues relevant to external stakeholders. Keywords communicating the organizations' values support minimizing social costs including employee safety and therefore are of more interest and importance to internal stakeholders. The analysis indicates that the content provided by these five pharmaceutical companies use message frames within specific sections of the web site to communicate with both internal and external stakeholders.

Originality/value

There has been much emphasis on the need for, and benefit of communicating an organization's CSR strategies to stakeholders. This paper evaluates what CSR initiatives are being communicated on pharmaceutical companies' web sites. The results show a strong propensity to communicate with both external and internal stakeholders indicating that some organizations are messaging to both groups.

Details

Corporate Communications: An International Journal, vol. 14 no. 2
Type: Research Article
ISSN: 1356-3289

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