Michael F. Collins and Susan A. Glyptis
Reports a review of practice in leisure services carried out by theMarketing in Public Services Group at Loughborough University in 1991 bya UK‐wide survey by postal questionnaire…
Abstract
Reports a review of practice in leisure services carried out by the Marketing in Public Services Group at Loughborough University in 1991 by a UK‐wide survey by postal questionnaire of leisure and library authorities. Interest in marketing is growing in the latter. Response rates exceeded 70 per cent. Describes how far leisure authorities employ dedicated staff, develop marketing strategies, market segmentation, price concessions, and the promotion of new services. Explains how marketing is valued, researched, and provided with training and performance indicators. During the past decade there has been considerable expansion of marketing techniques. The introduction of compulsory competitive tendering during 1991‐1993 has accelerated the production of objectives and strategies to control contractors, and renewed awareness of the value of marketing. There is, however, still confusion between the wide concept of marketing and the narrower tool of promotion.
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Margaret Kinnell and Jennifer MacDougall
Analyses marketing strategies relevant to public library managersat a time of change in the reviewing of public library services withreference to a material questionnaire and…
Abstract
Analyses marketing strategies relevant to public library managers at a time of change in the reviewing of public library services with reference to a material questionnaire and case‐study investigation of public library and leisure services marketing. Targeting and the role of marketing in library services were of particular concern.
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Abdul Zahid Khan, Faisal Mahmood, Rahat Hussain Bokhari, Rabia Mushtaq and Raza Abbas
The importance of e-government projects has been realized in the developed as well as in the developing countries of the world. The successful implementation of e-government…
Abstract
Purpose
The importance of e-government projects has been realized in the developed as well as in the developing countries of the world. The successful implementation of e-government projects is a challenging task. Public sector organizations are facing different sorts of challenges while executing e-government initiatives. The purpose of this paper is to explore issues/challenges related to e-government project implementation.
Design/methodology/approach
A systematic literature review (SLR) was conducted to understand the challenges of the e-government project, as mentioned in past research. The findings of this SLR helped in developing a proposed framework for e-government challenges. The proposed framework encompasses challenges and issues related to four main aspects such as technological, organizational, project management and enabling environment. These aspects need to be further explained for their remedial measures. For this purpose, an exploratory case study was conducted. The unit of analysis was one of the e-government projects of the ministry of IT. The interviews of the senior and middle management involved in the implementation of this project were conducted and transcribed.
Findings
The case study findings endorse a framework proposed. The findings of this research reflect the importance of creating a shared vision, adequate funding and good project management practices as an essential aspect of e-government implementation. Further, the importance of user-related issues such as involvement, capacity building and technical skills was also found critical in successfully executing and sustaining such initiatives in the organization. Further study findings provide necessary guidance for the senior management, which may help to develop effective strategies for the e-government projects in the organization.
Originality/value
The current study focused on developing a better understanding of the challenges commonly faced by organizations during e-government adoption and implementation related to organizational, project management, enabling environment and technological aspects.