The purpose of this chapter is to identify and analyze various critical success factors (CSFs) that can facilitate retailing business in Thailand. This chapter further aims to…
Abstract
The purpose of this chapter is to identify and analyze various critical success factors (CSFs) that can facilitate retailing business in Thailand. This chapter further aims to understand the mutual interactions among these CSFs through identification of the hierarchical relationships among them. A framework for Thai retailers has been developed, wherein the hierarchical interrelationships between identified CSFs have been presented and interpreted using total interpretive structural modeling (TISM). Cross-impact matrix multiplication applied to classification analysis has been further employed to identify the driving power as well as dependence power of these CSFs. In the present research, 15 CSFs have been identified through literature review and expert opinions. The methodology employed in this study provides a mechanism to conduct an exploratory study by identifying the factors and analyzing their interactions through the development of a hierarchical framework. The proposed framework developed through qualitative modeling is an effort to understand relevant factors that can apply to the Thai retailers. This study makes a significant contribution in the literature of retailing business, which captures the perspective of different customers.
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Supachart Iamratanakul, Yuosre F. Badir, Sununta Siengthai and Vatcharapol Sukhotu
The purpose of this paper is to rank the importance of the critical success factors (CSFs) for best practices in technology product development in the Thailand electronics…
Abstract
Purpose
The purpose of this paper is to rank the importance of the critical success factors (CSFs) for best practices in technology product development in the Thailand electronics industry and to determine the relationships between these factors in terms of their impact on project success.
Design/methodology/approach
Interviews with experts and a review of past studies are used to design an instrument for data collection. A case analysis is conducted to classify CSFs. Interpretive structural modeling (ISM) methodology is applied to analyze CSFs and investigate their relationships.
Findings
The authors identified 14 “driving” and “dependent” factors, which were then classified into four factor categories: linkage, autonomous, dependent, or independent factors. The results show that strategic alignment was the most significant CSF. Three factors which had a high driving power and were less dependent on others were: follow-up work, co-ordination, and relationships with clients.
Practical implications
The results may inform and assist technology project management in the little understood business cultures of the developing world. These finding may allow practitioners to prioritize the factors that drive project success when allocating their limited resources.
Originality/value
This research contributes to the field of project management by identifying the relative importance of the CSFs which enhance the management of technology projects. Despite the abundance of studies on CSFs, their importance has still not been fully explained. The findings provide insights into the degree of importance of the factors and their interdependencies, which can either drive or undermine project success. In addition, the ISM methodology the authors used is a unique approach in the project management field.