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Article
Publication date: 29 November 2018

Young Eun Park, Hyunsang Son, Sung-Un Yang and Jae Kook Lee

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis…

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Abstract

Purpose

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.

Design/methodology/approach

The study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.

Findings

Results indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.

Practical implications

Corporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.

Originality/value

The study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.

Details

Journal of Communication Management, vol. 23 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 3 September 2021

Ejae Lee, Minjeong Kang, Young Kim and Sung-Un Yang

This paper aims to investigate how employee–organization relationship (EOR) outcomes – types and qualities – are interrelated and how employees' perceptions of types (exchange and…

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Abstract

Purpose

This paper aims to investigate how employee–organization relationship (EOR) outcomes – types and qualities – are interrelated and how employees' perceptions of types (exchange and communal EORs) and qualities (trust, satisfaction, commitment, and control mutuality) play a role in their evaluations of symmetrical internal communication (SIC) and employee job engagement (EJE).

Design/methodology/approach

This study conducted an online survey of full-time employees (N = 804) from major US industries. This study performed a confirmatory factor analysis to check the validity and reliability of the measurement model using latent variables and then conducted structural equation modeling.

Findings

The findings demonstrate that employees' perceptions of both exchange and communal EORs are associated with each of the four EOR qualities. The results also show that only communal EORs have a significant relationship with perceived SIC and that employees' perceptions about one of the EOR quality indicator, satisfaction with an organization, has a significant association with their perceived EJE.

Originality/value

This study contributes to relationship management theory within the internal context by examining the interrelationship between each of the EOR types and qualities that are perceived by employees. This paper also suggests the practical importance of developing not only communal but also exchange EORs to enhance EOR quality. Additionally, the results imply that SIC programs could help to enhance employees' perceptions of communal EORs and employees could be engaged in their workplace when they are satisfied with their organizations.

Details

Corporate Communications: An International Journal, vol. 27 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 December 2005

Sung‐Un Yang and James E. Grunig

The purpose of this study is to decompose common reputation measurement systems into behavioural organisation–public relationship outcomes, cognitive representations of an…

3730

Abstract

The purpose of this study is to decompose common reputation measurement systems into behavioural organisation–public relationship outcomes, cognitive representations of an organisation in the minds of publics and evaluations of organisational performance. In the proposed model, propensity for active communication behaviour and familiarity are suggested as correlated precursors of organisation–public relationship outcomes (eg trust, satisfaction, commitment and control mutuality) and organisation–public relationship outcomes are hypothesised to have a direct effect on evaluations of organisational performance as well as an indirect effect via the mediation of cognitive representations of the organisation. The authors investigated different types of five Korean‐based organisations )two domestic corporations in different industries, a multinational corporation, a sports association and a non‐profit organisation) to validate the model across different types of organisations. The findings of this study suggest that relationship outcomes lead to favourable representations of an organisation and positive evaluations of performance of the organisation.

Details

Journal of Communication Management, vol. 9 no. 4
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 9 August 2021

Youngok Choi and Sung Un Kim

The purpose of this study is to explore the Twitter use of public libraries during the early period of lockdown due to the COVID-19 pandemic to evaluate the focus of Twitter…

720

Abstract

Purpose

The purpose of this study is to explore the Twitter use of public libraries during the early period of lockdown due to the COVID-19 pandemic to evaluate the focus of Twitter communication.

Design/methodology/approach

A total of 57 active, public library Twitter accounts were used for data collection and analysis. The tweets examined were a combination of original tweets (n = 1,465) and retweets (n = 516) posted from other Twitter accounts on the public libraries’ Twitter feeds. A content analysis scheme was developed to analyse topical aspects of the tweets.

Findings

The most frequent tweets were about library events, programmes and activities. However, there was a relatively low focus on sharing community information and addressing information related to the pandemic. The study suggests that public libraries could use Twitter to provide library resources and services to their patrons, whilst also acting as a virtual community centre safely keeping patrons engaged in the face of a global pandemic. By doing so, Twitter could be used as an integral part of promoting the mission of public libraries.

Research limitations/implications

The study examined a limited number of public libraries’ Twitter posts. Whilst the study carried out a random sampling of 10% of public libraries from the five states that had the highest COVID-19 cases in the month of April 2020, the study only examined tweets of 57 public libraries being active in posting. Thus, the findings of the study are not for generalizing.

Practical implications

The content scheme includes content types regarding library services and community information. The content category scheme is general to reflect themes of content during a normal time and any emergency. Thus, this framework could be helpful for the content development of public libraries in planning social media use.

Originality/value

The study used a new content analysis framework to examine both original tweets and retweets for information sharing of library services and community information. The approach of content analysis is distinctive to examine libraries’ communication trends on social media not only in normal times but also in times of crisis as well. The study also incorporated additional measures to assess Twitter practices including hashtags.

Details

The Electronic Library , vol. 39 no. 5
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 26 July 2013

Audra R. Diers and Jennie Donohue

With the explosion of the Deepwater Horizon oil well in the Gulf of Mexico on April 20, 2010 and until the well was officially “killed” on September 19, 2010, British Petroleum…

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Abstract

Purpose

With the explosion of the Deepwater Horizon oil well in the Gulf of Mexico on April 20, 2010 and until the well was officially “killed” on September 19, 2010, British Petroleum (BP) did not merely experience a crisis but a five‐month marathon of sustained, multi‐media engagement. Whereas traditional public relations theory teaches us that an organization should synchronize its messages across channels, there are no models to understand how an organization may strategically coordinate public relations messaging across traditional and social media platforms. This is especially important in the new media environment where social media (e.g. Facebook and Twitter) are increasingly being used in concert with traditional public relations tools (e.g. press releases) as a part of an organization's stakeholder engagement strategy. This paper seeks to address these issues.

Design/methodology/approach

The present study is a content analysis examining all of BP's press releases (N=126), its Facebook posts (N=1,789), and its Twitter tweets (N=2,730) during the 2010 Gulf crisis (May 20, 2010 through September 20, 2010).

Findings

Results demonstrate BP used a synchronized approach with press releases serving as the hub for their multi‐media strategy.

Originality/value

This paper identifies a synchronized approach for crisis communication in response to organizational transgressions.

Details

Journal of Communication Management, vol. 17 no. 3
Type: Research Article
ISSN: 1363-254X

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Book part
Publication date: 14 November 2012

Audra R. Diers

Purpose – When organisations behave irresponsibly, a question remains: Can they use a messaging strategy based in the organisation's commitment social responsibility to…

Abstract

Purpose – When organisations behave irresponsibly, a question remains: Can they use a messaging strategy based in the organisation's commitment social responsibility to effectively respond to the crisis? The purpose of this chapter is to analyse stakeholder attitudes and their antecedents in such a case. Because of its scope, magnitude and use of a response strategy based on messages of social responsibility, the 2010 BP oil spill in the Gulf of Mexico serves as an excellent case for measuring the effectiveness of such a messaging strategy.

Methodology/approach – The present study drew from two data sources: a content analysis of interactions on BP's Facebook page (N=1,515) as well as an image survey of BP (N=749).

Findings – BP's messaging strategy had limited positive effects in terms of (1) being viewed as a ‘socially responsible’ organisation and (2) creating significant good will towards the company. However, these data also reveal that BP has effectively opened lines of communication between stakeholders and the company.

Practical and social implications – This study has two central implications. First, for both organisations and activists, personal investment and the relevance of issues are both critical in order to change stakeholder attitudes about organisations. Second, based on this research, we can begin to develop stakeholder profiles based on age, sex and political identity.

Originality/value – In the last couple of years, considerable attention has been paid to describing and analysing the response strategies that organisations deploy; however, scant attention has been paid to measuring stakeholder evaluations of those crisis response strategies.

Details

Corporate Social Irresponsibility: A Challenging Concept
Type: Book
ISBN: 978-1-78052-999-8

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Article
Publication date: 16 March 2015

José I. Rojas-Méndez, Nicolas Papadopoulos and Mohammed Alwan

The overall aim of the present study is to advance research by drawing from this body of work and applying the brand personality construct, which has so far been considered mostly…

2865

Abstract

Purpose

The overall aim of the present study is to advance research by drawing from this body of work and applying the brand personality construct, which has so far been considered mostly in connection with commercial product brands, in the context of nation branding. More specifically, and also more importantly, the study aims to contribute to research both in nation branding, as well as, indirectly, in the broader domain of brand personality in general, by being one of the first to examine the relationship between individual personality (IP) and nation brand personality (NBP) traits.

Design/methodology/approach

The study was conducted via a Web-based questionnaire in Arabic language to Saudi citizens living in Saudi Arabia. The study object was defined as the brand personality of the USA. To make possible the comparison between respondents’ personality and the US brand personality, the Big Five factors typology was used as a proxy (openness to experience, conscientiousness, extraversion, agreeableness and neuroticism).

Findings

Results revealed a significant negative impact of the gaps between Saudi’s IP and the US brand personality (i.e. independent variables) upon their attitudes and intentions to behave toward the USA (dependent variables). Results also show that there are no moderating effects of previous visits paid to the USA and having relatives living there.

Research limitations/implications

First, data were collected in only one country about perceptions of NBP traits of one other country. Thus, the results should not be generalized to other contexts until further research is done for a mix of both sample and target countries. This must include not only culturally dissimilar countries (as, in this case, Saudi views of the USA), but also countries that are classified as very close in their cultural distance index (i.e. view of the USA by Canadians or of Kuwaitis by Saudis). A second limitation is the proxy used to measure NBP. Future research may alternatively use an NBP scale developed explicitly for countries. Finally, the somewhat higher proportion of female respondents may be an issue to consider in future studies. In this study, the concern, if any, is largely ameliorated by the results, which showed virtually no significant differences between male and female average responses in relation to the Big Five (the only exception was observed with regards to conscientiousness, where males scored slightly lower than females). As was noted above, one may speculate as to potential reasons for the gender distribution in this study – but differences between samples and populations, not only in gender but in any sample characteristics, are quite common in research; therefore, any effort to achieve more balanced sample distributions will be well placed and received.

Practical implications

These results should encourage nation brand marketers to closely consider the predominant personality of their target markets, as well as the perceived personality of their own countries (image) when developing international marketing strategies. Such strategic focus should start by deciding what messages to send to the target audience to create in their minds the intended country’s identity by using the appropriate personality traits in communication applications. As this paper has demonstrated, international audiences holding similar personality types, especially in agreeableness, extraversion and conscientiousness, would feel attracted to perform positively towards the country’s offerings (i.e. tourism, investment, job opportunities, immigration, etc.).

Originality/value

In this first ever study to explore the relationship between an IP and NBP, a key finding is the confirmation of self-congruity theory.

Details

Journal of Product & Brand Management, vol. 24 no. 1
Type: Research Article
ISSN: 1061-0421

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