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The purpose of this paper is to assess the exposure of cooks in rural India (55 households) to the indoor air pollution levels emitted from burning of different fuels, i.e. cow dung, wood, liquefied petroleum gas (LPG) and propane natural gas(PNG) kerosene for cooking purposes.

Indoor air quality was monitored during cooking hours in 55 rural households to estimate the emissions of PM10, PM2.5, CO, NO₂, VOCs and polyaromatic hydrocarbons (PAHs). While, PM10 and PM2.5 were monitored using personal dust samplers on quartz filter paper, CO and VOCs were monitored using on line monitors. The PM10 and PM2.5 mass collected on filter papers was processed to analyse the presence of PAHs using GC.

Results revealed that cow dung is the most polluting fuel with maximum emissions of PM10, PM 2.5, VOCs, CO, NO₂ and Benzene followed by wood and kerosene. Interestingly kerosene combustion emits the highest amount of PAHs. Emissions for all the fuels show the presence of carcinogenic PAHs which could be a serious health concern. The composition of LPG/PNG leads to reductions of pollutants because of better combustion process. LPG which is largely propane and butane, and PNG which is 90 per cent methane prove to be healthier fuels. Based on the results, the authors suggest that technological intervention is required to replace the traditional stoves with improved fuel efficient stoves.

The prevailing weather condition and design of the kitchen in these rural houses severely affect the concentration of pollutants in the kitchen as winter season combined with inadequate ventilation leads to reduced dispersion and accumulation of air pollutants in small kitchens.

The present study provides a detailed analysis of impact of widely‐used cooking practices in India. Even today, countries such as India rely on biomass for cooking practices exposing the cooks to high level of carcinogenic pollutants. Further, women and girls are the most threatened group as they are the primary cooks in these rural Indian settings. Based on the results, the authors suggest that technological as well as policy intervention is required to replace the traditional stoves with improved fuel efficient stoves.

The present study intends to shed light on behaviour of customers towards usage of social media for purchasing decisions. The study proposes an extension to technology acceptance model (TAM) to analyse the significance of monetary benefits and information reliability on customers' intention to use social media.

The sample was drawn from social media users of north-western region of India (n = 622). The proposed model was tested using exploratory factor analysis and structural equation modelling.

Results indicate that monetary benefits and perceived ease of use have significant influence on customers' intention to use social media, while information reliability and monetary benefits significantly influence only through perceived usefulness.

The findings are valuable to marketers to acknowledge the potential of social media to reach to masses by providing timely and reliable information. The study also reveals that website/app developers should implement a user-friendly interface and reliable content to influence customers' usage behaviour.

The study is a unique attempt to examine the effect of monetary benefits and information reliability with TAM's key constructs in the context of social media adoption. Studies undertaken aforementioned dimensions are mainly concerned with examining direct contribution of social media and its effect on purchase decisions.

The purpose of this paper is to narrow the research gap by examining the relationship between new ecological paradigm (NEP), consideration of future consequences (CFC), the intention to buy and the intention to pay a premium in the context of electric car (EC) purchase in India.

This study used a structured questionnaire to measure the variables of the research. The study successfully obtained useable data from a sample of 491 consumers residing in India. The analysis of the variables and their relationships was done using structural equation modelling using SMARTPLS4 software.

The relationship between the values of NEP and CFC was observed in the context of electric cars that has a significant impact on the intention to buy and pay a premium. It also highlights the role of CFC future and CFC immediate on the intention to buy and between NEP and the intention to pay a premium.

The study only covers electric cars, and therefore further testing of these relationships is required in the context of other forms of environmentally friendly transportation. The results are generalizable across the potential consumers of EC but are even more pertinent to higher-income millennial consumers.

Potential buyers of electric cars, having a positive orientation towards the environment and also consideration for future consequence, were observed to have a stronger intention to buy EC. The study finds a way in increasing the intention to buy an EC by catalyzing environmental concern of consumers through CFC future.

This is the first study that has examined the NEP-CFC relationship, and provides evidence that the intention to buy an electric car is not only NEP (environmental concern)-dependent but also considers CFC's future orientation. This study adds the CFC aspect as another important variable regarding the purchase of EC, and proves that environmental concern is not the only moderating factor to buy an EC.

Suppliers and marketers have started planning toward postpandemic scenarios where logistics and retail will happen in a new way with the help of technological advances. This shift means new challenges for manufacturers, suppliers and retailers, and there is a need for strategic sourcing decisions for a robust supply chain system, logistics and on-time delivery system, as consumers have shown a positive change in online buying behavior. Furthermore, with digital transformation, customers are expected to not return to traditional buying. Hence, it becomes essential to identify the factors acting as enablers of online purchase behavior for sustainable digital business. This study aims to analyze the positive shifts in online purchasing by consumers, identify and model the enablers of positive transformations in online purchasing by consumers.

The interpretative structural modeling (ISM) technique is used to draw the interrelationships among the variables and their impact on online buying. A context-oriented relationship among the factors has been set up through the expert opinion technique. A total of 40 specialists have been approached for this. ISM with Matrice d’impacts croisés multiplication appliquée á un classment (MICMAC) analysis was used to prioritize these drivers, identify the most critical factors and establish a driver-dependence relationship among these drivers.

Several significant categories of enablers like health, trust, convenience, work from home, referral buying, panic purchase and overstocking possess a strong influence on the shift to online due to the pandemic. The results will help the policymakers, suppliers, retailers, managers and practitioners with insights to plan, prepare for challenges and make decisions toward preparation and shifting to the emergent digital world. In addition, the study provides academicians scope for further research in the related area.

Consumer behavior significantly impacts retail and supply chain business, as it is an interface with the customer and links between a manufacturer and a customer. This study provides an insight into the shift in purchase behavior which can help suppliers in this transition phase to be better prepared for tomorrow to achieve sustainable competitive advantage.

This study assists practitioners and researchers in understanding the interrelationships among the factors using ISM-MICMAC analysis in a realistic way rather than daydreaming with overambitious goals.