Carla Gonçalves Machado, Mats Winroth, Peter Almström, Anna Ericson Öberg, Martin Kurdve and Sultan AlMashalah
This research aims to identify and organise the conditions of organisational readiness for digital transformation.
Abstract
Purpose
This research aims to identify and organise the conditions of organisational readiness for digital transformation.
Design/methodology/approach
This qualitative study comprises three case studies within manufacturing companies from different sizes and industries located in Sweden. Plant visits and in-depth interviews bring to light companies' experiences with initial steps towards digital transformation. A set of conditions for digital organisational readiness was translated into a questionnaire and tested with one of the studied companies.
Findings
This paper organises and tests digital organisational readiness conditions to support companies' initial steps on digital transformation. The results are put in perspective of established change management theory and previous studies about digital transformation. The findings will conclude in a questionnaire to support dialogue and digital organisational readiness assessments.
Research limitations/implications
Additional conditions for the initial phase of digital transformation could possibly be found if more cases had been included in the study.
Practical implications
The article identifies a set of conditions translated into a questionnaire that should be used as a dialogue tool to create strategic alignment and support companies in their initial discussions. If this process can be faster and more efficient, the company can achieve a competitive advantage against competitors.
Originality/value
This research's relevance relies on the fact that companies are advancing in adopting digital technologies without being ready from an organisational perspective. This gap creates barriers for companies' digital maturing processes, stopping them from having full access to digital technologies' benefits.