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The present work is a systematic study to understand the cause of poor quality of sliver, roving and yarn due to defective sliver storage can-spring at finisher drawframe machine in spinning preparatory. This study aims to investigate the influence of can-spring stiffness factor, sliver deposition rate and sliver coils position on yarn unevenness and thin places considering two cases of sliver storage time.

Combed ring spun yarn samples were produced by varying finisher drawframe variables, which were can-spring stiffness, delivery speed and sliver coils position in storage can. For research design, three-factor three levels of Box-Behnken experimental design was adopted. To investigate the effect of sliver storage time on combed yarn unevenness and thin places, yarn samples were produced at 8 h sliver storage time and without allowing any storage time. Sliver storage time is the time for which combed drawn sliver kept idle in storage cans before feeding to speedframe machine. The 8 h sliver storage time was considered for present study after consulting industrial experts. Adequate numbers of the samples were tested for yarn quality parameters such as yarn unevenness and thin places 50 per cent/km on standard instruments. Finally, the test results were analyzed using statistical software to check the statistical significance of all the independent variables on observed response through analysis of variance.

The experimental results showed that the yarn samples produced from older can-springs and bottom position sliver coils stored at 8 h storage time were showing higher yarn unevenness and thin places compared to other yarn samples. The results also showed that the effect of delivery speed is not significant on yarn unevenness for samples produced without allowing any sliver storage time.

The present study is an outcome of a practical problem experienced at the finisher drawframe machine in a spinning industry. For this purpose, only scrutinized finisher drawframe variables were considered for the evaluation. There are many equally important other factors, which were not considered due to research work feasibility.

This paper investigates the effect of some imperative factors at the finisher drawframe stage on combed yarn quality. The present study will boost existing knowledge of the spinner’s community regarding the effect of can-spring stiffness, sliver coils position and storage time on resultant combed yarn quality parameters.

The work is original and only a few references are available. The study reveals that storage can-spring stiffness should be chosen carefully for better sliver handling. It is observed that finisher drawframe can-spring stiffness, sliver storage time and sliver coils position play a vital role in deciding quality characteristics of stored sliver and ultimately affect yarn quality.

Fashion and luxury brands struggle to make themselves distinguished by ever more apathetic consumers in this highly competitive market. Fashion and luxury retailers can use emotional branding as a way to get their customers involved to address the increasing trend of emotional relationships with a brand to become more competitive. Although brand technology, such as product attributes, characteristics and facts, is unforgettable, personal sensations and experiences better shape brand assessments of consumers. The purpose of this study is to illustrate the dominance of consumers’ emotions over objective analysis in selection among the brands in the field of fashion and luxury products for similar products.

A comprehensive literature study has been done to explore the various emotional associations that are identified by the advertising, marketing, psychology scholars and researchers. This study also analyses the relevance of consumers’ emotional associations with the fashion and luxury brands. Various online scholarly journal platforms have been used to find the relevant research papers, books and other publications on the basis of keywords of this study. Only recent studies and literature covering the basic concepts of branding, emotional buying and fashion consumer behaviour have been included after scrutinising carefully.

This study illustrates how emotional branding is crucial in a volatile market, particularly for fashion and luxury brands. This study will also be focussed on the possibility in which consumers buy the fashion and luxury products under the influence of emotional needs. The objective of this paper is to inform both consumers and brands about the emotional influence on the buying decision so that both can take better conscious decision.

Understanding the influence of emotional needs will help fashion brands in creating better customer value and satisfaction. A business or product will be successful only if it is chosen by the consumer to satisfy his needs. Understanding of emotional needs would result in enhancement of consumer’s loyalty for the brand with better satisfaction of needs. As huge part of marketing resources is involved into advertisement and celebrity endorsement, identifying the effective way of advertising and endorsement can help in efficient utilisation of resources.

The purpose of the paper is to present a concept for the development of technical integrity management services (TIMS) for production facilities that combines multidisciplinary activities and competences to optimize operational expenses and improve production reliability while keeping focus on health, safety and environment.

The paper is based on a literature survey and observation of industrial practices. The industrial practices are observed through active participation in the development of the concept.

The concept involves a main service provider to integrate various competences and activities in service packages to provide holistic solutions to the customers' technical integrity needs. Such a concept could facilitate development of a new type of maintenance and modification solutions in which the maintenance strategies are developed based on real‐time data acquisition and analysis of actual asset condition.

The conceptual approach presented provides insight into the process of combining expertise and activities from different disciplines in one service solution package. The concept can be used by managers to develop better technical integrity solutions for production facilities.

The paper presents a concept that can be used in industry by managers to develop service solutions in the maintenance area that could improve the effectiveness and efficiency of maintenance processes in capital‐intensive industries. TIMS is expected to provide a service solution that may change operation and maintenance practices as well as the relationship between the involved companies/specialists.

The purpose of this study is to identify different service innovation drivers, innovation process activities and to understand industrial services innovation management and coordination, as well as to develop a framework for industrial service innovation management and coordination.

The study involved collection of information and data from the literature and the Norwegian oil and gas (O&G) industry. A survey was conducted to get an overview of existing practices and guided interviews were conducted to confirm the findings of the survey.

The study indicates that the market needs are considered the most important innovation process driver, feedback from the customers is the most important activity to encourage service innovations, whilst return on investments is the most important decision‐making factor in evaluating innovation feasibility. Employees are the most important source of innovation ideas. Furthermore, interactions between different companies, as well as involvement of customer, employees and suppliers in the innovation process are becoming increasingly important.

The study shows that service providers and receivers often collaborate in the innovation processes, and that many of the activities are performed simultaneously. This results in the collaborative parties needing to put resources on managing and coordinating the innovation process in a structured, effective and efficient way. The proposed framework for service innovation management and coordination provides practitioners with a structured approach to manage industrial service innovations.

The findings are based on the data collected from a number of companies from the O&G industry in Norway.

The paper identifies different innovation process drivers and activities and proposes a modified framework for industrial services innovation management and coordination based on the study analysis, interaction with the practitioners and using available literature on innovation management.

The purpose of the paper is to discuss various contractual issues that could encourage industrial service innovations with special reference to improving operation and maintenance process effectiveness of complex and advanced production facilities in the capital‐intensive industries.

A case study was performed to study the influence of contractual relationships on industrial service innovations. The study focused on contractual relationships between service companies that sell operation and maintenance services to production facility operators in the Norwegian oil and gas industry.

The case study shows that service innovations are desired in most of the operation and maintenance contracts, but existing contractual relationships most often do not support innovations. Moreover, contract duration, contract type and control mechanisms can influence cooperation and collaboration during contract execution.

The findings are based on a case study with participants from the Norwegian oil and gas industry. The study is limited to knowledge and technology based services required to support operation and maintenance of advanced, complex and integrated production facilities. However, we believe that the study is of value for other capital‐intensive industries such as mining, energy, paper and pulp, chemical, etc.

The development of contracts that support industrial service innovations and create an environment for cooperation and collaboration could be of value to improve the efficiency and effectiveness of operation and maintenance processes in the capital‐intensive industries. Studies focusing on improving contractual relationships and service innovations for operation and maintenance services are scant.