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Publication date: 1 April 1997

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb010276. When citing the article, please…

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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb010276. When citing the article, please cite: Sue Slowikowski, Denise G. Jarratt, (1996), “The Impact of Culture on the Adoption of High Technology Products”, Asia Pacific Journal of Marketing and Logistics, Vol. 8 Iss: 3, pp. 14 - 31.

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Marketing Intelligence & Planning, vol. 15 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 March 1996

Sue Slowikowski and Denise G. Jarratt

Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research…

987

Abstract

Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for differences in adoption of these products between Vietnamese and Polish migrants to Australia; and the effect of cultural factors of “traditions,” “religion” and “fatality” (beliefs about man's inability to control nature), on adoption. This research was a preliminary study, but the results indicate that culture has an important role in the adoption process of high technology products.

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Asia Pacific Journal of Marketing and Logistics, vol. 8 no. 3
Type: Research Article
ISSN: 1355-5855

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Reflections on Sociology of Sport
Type: Book
ISBN: 978-1-78714-643-3

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