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Entrepreneurial brand building is an area of study in its infancy. The nature of entrepreneurship which typically implies serious limitations on the availability of resources suggests that entrepreneurs need to take an unconventional approach to brand building. This article provides an analysis of how one entrepreneurial manufacturing concern in the UK, Dyson Appliances, successfully built a strong brand of vacuum cleaners during the 1990s. In particular it considers the importance of brand image and the role of product attributes and the development of the brand’s personality in creating this. It argues that a key aspect of a brand’s personality is its values and therefore one of the tasks of brand builders is to find a way of imbuing the brand with these values. One of the richest sources of society’s values is mythology, which emphasizes especially the values of its heroes. A brand can be imbued with these values through association with mythology. This was the approach adopted by Dyson Appliances as it built its vacuum cleaners into a leading national brand.

eflecting on DuPont’s 1971 decision to withdraw its leather substitute Corfam after $350 million losses, chairman Richard Heckert observed “Innovation to me is inevitably linked to society and to products that are going to make society better. It has to be useful, it has to be commercially important, or it’s just a curiosity”. If a major corporation can fail with a product once billed as “the future for your feet” then individual entrepreneurs face even greater challenges when building a brand from scratch. A new study uses the phenomenal success of James Dyson’s vacuum cleaners to explore links between positive brand values and innovation.

October 4, 1967 Damages — Personal Injuries — Quantum — Loss of eye — Police constable's left eye removed as result of road accident — Conventional minimum standard in 1967.

The purpose of this paper is to highlight research on the exclusion from school of children with disabilities, and especially those identified as experiencing emotional disturbance. Two studies of schools that are inclusive are then described in order to examine how they achieve good results.

Three papers are summarized. The first examines things that predict children with disabilities being excluded from school, including characteristics of children and of schools. The second is a qualitative study of four English schools involved in a national programme aimed at improving children’s mental health. The third is a case study of one American school identified for its high inclusivity and excellent educational results.

In the first study, children with emotional disturbance, and African-American children were most likely to be excluded from school. The study of four English schools suggested that implementation of the national programme was variable but leadership and planning seemed vital, as well as whole-school commitment. The high-performing inclusive American school had whole-school commitment, high quality planning alongside flexibility, on-going further training for teachers, and close pupil tracking.

The study of school exclusion was the first to examine children and schools together, as well as different disabilities and ethnicity. The study of English schools highlights the experiences of those directly involved in implementing a national programme to promote children’s mental health. The study of a high-performing inclusive school in America discovered much in common with inclusive high-performing schools in England, suggesting that some practices can be identified across the two cultures that aid successful inclusion of children with disabilities including mental health difficulties.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

Presents the first chapter in this work with regard to the search for new ideas and better interpretations in the growth and development of new ideas. Investigates the exchange of views between thinkers of different points of view. Invites co‐operation between various factions to investigate unification of all known sciences (natural and economic) and to include the arts. Mentions all the great thinkers in these areas and unreservedly discusses their contribution in the school of thought. Proffers that modern technology cannot and should not be slowed down and that for the social economy of human solidarity should be aimed for, to begin a new era for humanity.

In a country where judicial institutions are known to be inefficient and where activists have traditionally not engaged in legal mobilization, what explains the emergence of NGO strategic litigation? The author argues that a change in the legal opportunity structure impacts how activists interact with the legal system. Comparing two states in Mexico, the author demonstrates that the introduction of private prosecution rights opened the door for activists to litigate femicide cases. The emergence of strategic litigation has helped improve compliance with international human rights law and has had a demonstration effect on how to use the law to press for accountability.