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1 – 7 of 7Zaid Ahmad Ansari, Makhmoor Bashir and Sudeepta Pradhan
The purpose of this paper is to develop an instrument to measure the influence of coronavirus (COVID-19) on international travellers’ behaviour.
Abstract
Purpose
The purpose of this paper is to develop an instrument to measure the influence of coronavirus (COVID-19) on international travellers’ behaviour.
Design/methodology/approach
Data were collected from 500 respondents in the Kingdom of Saudi Arabia to develop and validate a multi-item scale to measure international travel behaviour post-COVID-19. The initial pool of items was validated by using exploratory factor analysis. The first-order reflective and the assessment of hierarchical factor structure were done through structural equation modelling by using SmartPLS 3.
Findings
Findings revealed a hierarchical three-level scale for measuring international traveller’s behaviour. The first level consists of six sub-dimensions of 19 items. These six sub-dimensions can be used as a formative measure of three dimensions of general impact, attitude and preference and cleanliness and safety. These three dimensions form the third level for the meta construct of traveller’s behaviour.
Research limitations/implications
The proposed scale will provide policymakers and managers with an improved understanding of the change in travellers’ behaviour due to the COVID-19 crisis or any future pandemic.
Practical implications
The scale can be used by the tourism and hospitality industry to access the impact of COVID-19 or any other future pandemic on traveller’s behaviour.
Originality/value
Since the outbreak of the novel COVID-19, almost all international travel has come to halt. A diverse measuring instrument to measure traveller’s behaviour is not available in extant literature. To the best of the authors’ knowledge, this study is the first of its kind which has developed and validated a scale for measuring traveller’s behaviour during and post COVID-19.
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Purva Sharma, Sudeepta Pradhan and Ankur Srivastava
The study intends to investigate the key purchase drivers of luxury brands in India. Given that a major segment of this target audience is the young consumers, the study focuses…
Abstract
Purpose
The study intends to investigate the key purchase drivers of luxury brands in India. Given that a major segment of this target audience is the young consumers, the study focuses on determining these antecedents of luxury purchase from a young Indian consumer lens.
Design/methodology/approach
The study uses an interpretive research position, employing qualitative techniques in the form of in-depth interviews. In total, 62 respondents were interviewed, and later the transcribed interviews were analyzed using content analysis.
Findings
The study identifies the three main value dimensions that contribute to the final purchase decision: functional, social and emotional. The study also highlights the importance of Internet and web for luxury brands and how young Indian consumer consumes luxury online.
Originality/value
Research on luxury brands is still at a nascent stage. Though variables such as economic value, brand origin, social identity, prestige, self-congruity and so on have been examined in the context of luxury brands in prior studies. However, these studies are restricted because either they were product-specific or actual users of luxury brands were not approached as the sample. Most importantly none of these studies reflect the purchase behavior of young consumers in an emerging market, especially India. Given the growth of luxury brands in India, it would be worthwhile to investigate the factors influencing the customer purchase intention of luxury brands in emerging markets.
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Makhmoor Bashir and Sudeepta Pradhan
This paper aims to explore the importance of knowledge-oriented leadership in the context of business model innovation (BMI) and open innovation. This study also seeks to explore…
Abstract
Purpose
This paper aims to explore the importance of knowledge-oriented leadership in the context of business model innovation (BMI) and open innovation. This study also seeks to explore the existence of a mediating effect of absorptive capacity.
Design/methodology/approach
Data were collected using a survey, from the information technology industry in India. The relationships proposed in the conceptual framework were tested with structural equation modeling (SEM) using Smart partial least squares (PLS) 3.
Findings
The findings highlight a positive influence of knowledge-oriented leadership on BMI and open innovation. Results also revealed that open innovation can facilitate BMI. Additionally, findings highlighted the mediating role of absorptive capacity in these relationships.
Practical implications
This study suggests that businesses should employ and value leaders who can create, transform, store and use knowledge resources. Companies that employ such leaders encourage the creation and exchange of new knowledge, which consequently would lead to the successful exploration of innovative approaches. A culture of open innovation would help managers break down barriers, overcome inertia and continuously test new business models to generate revenues, increase value, enhance organizational effectiveness and ultimately gain competitive advantage.
Originality/value
This study is one of the first to empirically contribute to the role of knowledge-oriented leadership and BMI from the perspective of open innovation.
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The purpose of this study is to capture the decision-making process of one of the major stakeholders, i.e. consumers, while purchasing from socially responsible firms.
Abstract
Purpose
The purpose of this study is to capture the decision-making process of one of the major stakeholders, i.e. consumers, while purchasing from socially responsible firms.
Design/methodology/approach
This study uses an exploratory approach to have an understanding of consumers’ evaluation of their perceptions of a company’s CSR during the purchasing process. A total of 60 respondents were interviewed, and their responses were transcribed. These messages were then analysed using content analysis.
Findings
The evaluation of CSR initiatives is an intricate, logical and structured process where consumers consider factors that are valued by them. The findings support the concept of legitimacy theory, as most respondents believed it was the duty of a firm to give back to the society.
Research limitations/implications
This study suffers from an inherent limitation faced by qualitative studies, namely, the results cannot be generalized. Hence, quantitative methods can be designed in future research in the field. A cross-cultural study would also provide deeper insights and interesting avenues in future investigation to identify different factors.
Practical implications
Managers have the option of ignoring consumers’ approach towards CSR, and/or focus on CSR positioning and use it in their marketing communications. The Companies Bill, 2013, mandated Indian firms to spend and report their CSR expenditures. Hence, they should use it strategically and advertise their CSR initiatives effectively to influence a large number of consumers. It is also essential for managers to make CSR information easily available and clarify the connection of the company to CSR initiatives. They should also identify the proper channels that would get desired results.
Social implications
The study investigates the intricate process that explicates the reasons why CSR affects the consumer decision-making process. The research provides a better understanding into intention-behavior gap, investigates the reasons for such discrepancy and identifies a large number of factors.
Originality/value
The study intends to contribute to the field of marketing by capturing stakeholder (consumer) engagement (by exploring consumers’ beliefs of CSR, their perceptions and the role of such perceptions) in decision-making. It also intends to add to the existing studies in legitimacy theory.
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Sreejesh S., Abhigyan Sarkar and Sudeepta Pradhan
This study aims to investigate how the influences of store loyalty programs on store loyalty and store relations can be mediated by the store satisfaction-love framework.
Abstract
Purpose
This study aims to investigate how the influences of store loyalty programs on store loyalty and store relations can be mediated by the store satisfaction-love framework.
Design/methodology/approach
The survey data were collected from selected retail stores using stratified random sampling. The hypotheses were tested using structural equation modeling.
Findings
The results indicate that the impacts of store loyalty programs on store loyalty and store relations are mediated both by store love and store satisfaction.
Practical implications
This study’s findings help practitioners by empirically demonstrating that the combined cognitive satisfaction of consumers with store loyalty programs and affective store love mediate the influences of loyalty programs on consumer loyalty toward the store and on the consumer–store relation. Therefore, cognitive satisfaction with loyalty programs alone cannot create strong loyalty and a customer relationship. Cognitive satisfaction with various loyalty programs must be converted into affective store love for the mediation to be significant and effective.
Originality/value
This research adds value to the domain of store loyalty research by empirically establishing the mediating role played by the cognitive satisfaction-affective love framework in shaping the influences of loyalty programs designed by store management on the final store loyalty and customer–store relationship.
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Sudeepta Pradhan, Makhmoor Bashir and Sweta Singh
The purpose of this study is to look at the attitudes of the employees in terms of sharing knowledge during COVID-19 in an online environment and the various difficulties…
Abstract
Purpose
The purpose of this study is to look at the attitudes of the employees in terms of sharing knowledge during COVID-19 in an online environment and the various difficulties associated and to analyze knowledge sharing (KS) in a virtual office setting, using the conservation of resources theory.
Design/methodology/approach
A qualitative approach was used by conducting face-to-face interviews online through GoogleMeet, Skype and Zoom. A total of 34 interviews from 14 multinational companies (or their subsidiaries), in a supervisory role, were conducted for the study. A thematic analysis was conducted to analyze the responses.
Findings
During a crisis, the tendency of employees to share knowledge at the individual, team and organizational level increases and is interlinked. The results of this study suggest that during the initial phases of lockdown, the creativity levels among employees were high; however, as the work from the office got postponed because of extended lockdowns, the creativity level of employees saw a dip. Furthermore, the findings of this study also highlighted that KS in remotely located teams was found to be dependent on the extent to which the team members knew each other, such that known teams were in a better position to share knowledge than a newly formed team with unknown or less known members.
Research limitations/implications
This study has 34 respondents which is an acceptable number for a qualitative inquiry. However, the number of industries could be increased for generalization purposes. Responses were collected from a group of knowledge workers who were willing to correspond digitally, using social media channels of the authors, such as Linkedin. Responses collected personally could provide different results.
Practical implications
This study provides insights into visible change in organizational processes. The conceptual model developed in this study has several implications which will help chief knowledge officers to understand why the various individual, team and organizational factors lead to KS, particularly with respect to COVID-19.
Originality/value
This study has explored a contemporary phenomenon – KS during the ongoing COVID-19 pandemic, in an online environment. This study depicts the extant literature on knowledge management during a pandemic, thus bridging the scholarly gap. This study tried to bring in a broader perspective by selecting respondents across continents, domains and varied age groups. Fourth, most studies analyzing KS/knowledge hiding in the extant literature, especially during the pandemic, have followed a quantitative approach. This study followed a qualitative approach to gain insights into the KS of the firm and the thoughts and practicalities behind it.
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