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Article
Publication date: 12 August 2024

Subhan Afifi, Aris Yaman, I Gede Mahatma Yuda Bakti and Sik Sumaedi

This study aims to conduct a bibliometric assessment of existing literature in the fields of health communication and social media in the Asian context.

Abstract

Purpose

This study aims to conduct a bibliometric assessment of existing literature in the fields of health communication and social media in the Asian context.

Design/methodology/approach

Using 265 Scopus-indexed papers, a comprehensive bibliometric study was performed, incorporating both performance and science mapping analyses.

Findings

The results reveal an increasing trend in the publication of this topic. This study also identified the top author, country, articles and author collaboration clusters. Four primary themes emerged from the publications: “Papillomavirus” and “the COVID-19 pandemic” were categorized as niche themes; “gender and cohort” was identified as a basic theme; and “behavioral intention” was classified as an emerging or declining theme. These can serve as the foundations for future research directions.

Research limitations/implications

This research used only the Scopus database as its data source. However, future bibliometric research could investigate other databases.

Practical implications

This paper has practical implications for researchers, health communication managers, government and policymakers. It provides valuable information that can guide researchers in conducting new studies, fostering collaborations and conducting further bibliometric analyses. Health communication managers can use this paper to design and manage social media-based health communication programs. The government could leverage these findings to support evidence-based policy implementation in the field of health communication.

Originality/value

This study, to the best of the authors’ knowledge, marks the first bibliometric analysis focused on the literature in the field of health communication and social media in the Asian context.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 25 March 2022

Cosmas Gatot Haryono and Cindy Wijaya

The goal of this study is to learn about of the strategic framework used by event organizers in Indonesia to survive the COVID-19 pandemic. This effort is also used to see how…

Abstract

Purpose

The goal of this study is to learn about of the strategic framework used by event organizers in Indonesia to survive the COVID-19 pandemic. This effort is also used to see how crisis management is implemented in the organization, particularly in relation to the company's efforts to maximize technology in this COVID-19 crisis situation.

Design/methodology/approach

This is a qualitative study that employs the case study method with a single intrinsic case. Researchers chose six sources based on the range of responsibilities and authorities they have.

Findings

To remain viable faced with COVID-19 pandemic, event organizers must adopt an open communication strategy, be ready to adapt to changing conditions and take bold steps in crisis management. In general, Garuda Organizer's crisis management strategy consists of five stages: crisis research, forming a crisis team, planning crisis management steps, implementing a new work system and adapting to the new system's culture.

Research limitations/implications

The focus of this research is on how to deal with crisis strategies in the world of event organizer from the standpoint of innovation diffusion. This study cannot be generalized because it is limited to efforts to formulate a strategic framework carried out by event organizer companies in dealing with the COVID-19 pandemic, not seeing the effectiveness of the strategy.

Practical implications

This research, in addition to its theoretical implications, provides practical contributions to the event organizer industry. The pandemic encourages every event organizer company to always be prepared to adapt to changing conditions. There is no such thing as a static condition; rather, it can change abruptly at any time. As a result, the most important requirement is a quick and precise response. Responsive leadership will ensure that the adaptation process goes smoothly. With uncertain conditions, businesses must be prepared to respond to any changes that occur at any time. Sometimes desperate action is required because it must be done quickly. Aside from that, do not overlook openness management. It will be easier to manage a crisis if all available communication channels are opened. Opening all communication channels allows all components of the company to participate in overcoming the crisis. The participation of all parties will make it easier to deal with any crisis that arises. This transparency is carried out not only within the company, but also with parties outside the company, such as the government as a regulator, company partners and community members who use our services. Aside from that, a willingness to change and step outside of one's comfort zone is required both within the company and for each individual employee. The company's willingness to try new things and learn quickly becomes critical for businesses in the midst of a crisis. As in the case of Garuda Organizer, a willingness to constantly learn and develop a new culture that is more in line with current conditions will make the company more adaptable in dealing with crises. Thus, effective crisis-response strategies can be developed quickly. When we are at ease in certain circumstances, as employees, we are often hesitant to change, even if the times or circumstances have changed dramatically. It is necessary to avoid the comfort of the status quo. It takes self-will to change in a crisis like this. What does not change will be forgotten by time. To maintain the continuity of the company's activities, all employees must be willing to give up their comfort and possibly make a small sacrifice (including time and effort). If companies can unite the interests of companies and individuals who work as employees (As the management and employees of Garuda Organizer have done by devoting more time to the company's future and delving deeper into one's own potential), they will undoubtedly survive the current crisis.

Social implications

This study discovered that even in the midst of the COVID-19 pandemic, which is fraught with restrictions, there still are event organizer companies striving to provide the best service. The Garuda Organizer company strives to provide good service to its customers by disseminating innovations. Despite the limited circumstances, the public continues to enjoy events in a novel format, namely through virtual spaces.

Originality/value

This study identifies the use of technology as a means to overcome the problem of organizing events in the midst of the COVID-19 pandemic and maps the complexity of the innovation adoption process in Indonesian event organizer firms.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 4
Type: Research Article
ISSN: 2514-9792

Keywords

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