Rob Docters, Mike Reopel, Jeanne‐Mey Sun and Steven Tanny
Looks at the language of price, which is the conclusion that customers reach after learning of a company’s price structure and billing policies. Stresses product managers and…
Abstract
Looks at the language of price, which is the conclusion that customers reach after learning of a company’s price structure and billing policies. Stresses product managers and marketers know that price messages need to address a number of audiences. States that lack of attention to price structure means that it may be difficult to construct the right message to send to decision makers. Concludes pricing and billing should reinforce company messages, sent in sales presentations and advertisements.
Details
Keywords
Anna Marie Johnson, Claudene Sproles and Latisha Reynolds
The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.
Abstract
Purpose
The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.
Design/methodology/approach
The paper introduces and annotates periodical articles, monographs, and audiovisual material examining library instruction and information literacy.
Findings
The findings provide information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.
Originality/value
The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.