This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024738. When citing the article, please…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024738. When citing the article, please cite: Steven Lysonski, Alan Singer, David Wilemon, (1988) “COPING WITH ENVIRONMENTAL UNCERTAINTY AND BOUNDARY SPANNING IN THE PRODUCT MANAGER'S ROLE”, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 15 - 2.
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024738. When citing the article, please…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024738. When citing the article, please cite: Steven Lysonski, Alan Singer, David Wilemon, (1988) “COPING WITH ENVIRONMENTAL UNCERTAINTY AND BOUNDARY SPANNING IN THE PRODUCT MANAGER'S ROLE”, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 15 - 2.
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024738. When citing the article, please…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024738. When citing the article, please cite: Steven Lysonski, Alan Singer, David Wilemon, (1988) “COPING WITH ENVIRONMENTAL UNCERTAINTY AND BOUNDARY SPANNING IN THE PRODUCT MANAGER'S ROLE”, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 15 - 2.
Steven Lysonski, Alan Singer and David Wilemon
Evidence suggests that product managers' need to communicate across organizational and environmental boundaries under conditions of uncertainty can give rise to powerful role…
Abstract
Evidence suggests that product managers' need to communicate across organizational and environmental boundaries under conditions of uncertainty can give rise to powerful role pressures of conflict and ambiguity. These pressures are generally associated with negative or dysfunctional personal outcomes such as job‐related tension, dissatisfaction, and poorer performance. Moreover, in situations where role conflict is particularly high, experienced product managers are susceptible to “burnout.” Some practical approaches to overcoming these difficulties are discussed.
Steven Lysonski, Michael Levas and Noel Lavenka
The effectiveness of marketing activities in firms with productmanagement is, in part, determined by the extent to which theorganizational structure is aligned with the…
Abstract
The effectiveness of marketing activities in firms with product management is, in part, determined by the extent to which the organizational structure is aligned with the uncertainties in the marketplace. Investigates the relationship between various dimensions of firm′s marketing organizational structure (i.e. centralization, formalization and structural differentiation) and the degree to which the product manager confronts environmental uncertainty. Claims the empirical results indicate that the organizational structure which applies to the product manager is related to uncertainty in the market environment of the firm and that product managers′ authority is not matched to the degree of uncertainty in the environment. Discusses the implications of these results in terms of the product manager′s performance in varying organizational structures.
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Provides an empirical view of sexism in British magazine advertising in order to determine the frequency of role portrayals and the extent to which they have become more…
Abstract
Provides an empirical view of sexism in British magazine advertising in order to determine the frequency of role portrayals and the extent to which they have become more progressive. Examines various categories of magazines for both men and women in order to detect any shifts in sexual stereotyping. Remarks that results show some change in portrayals from 1976 to 1982–1983, although these shifts were not dramatic. Concludes, however, that stereotypical images of men and women still persist in British magazines.
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Yiorgos Zotos and Steven Lysonski
Previous research has established the use of quantity surcharges inthe USA. A quantity surcharge exists when a given package size carries ahigher unit price than a smaller package…
Abstract
Previous research has established the use of quantity surcharges in the USA. A quantity surcharge exists when a given package size carries a higher unit price than a smaller package of the same product and brand. Examines the incidence and consumer perceptions of quantity surcharges in Thessaloniki, the second largest city in Greece with a population of 900,000. Store audits revealed a widespread occurrence of quantity surcharges which parallel the findings in USA studies. Significant differences were also found among product categories and brands. A survey of food shoppers indicated little awareness of this practice and a general belief in the “large economy size” notion that larger quantity packages were priced lower per unit than larger ones. Discusses implications.
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The purpose of this paper was to examine psychological variables of young Chinese to determine their impact on identification with global consumer culture, attitudes toward global…
Abstract
Purpose
The purpose of this paper was to examine psychological variables of young Chinese to determine their impact on identification with global consumer culture, attitudes toward global and USA brands and intention to buy USA brands. The independent or psychological variables examined were self-monitoring, life satisfaction, brand relevance, social demonstration effect, change-seeking behavior and reference groups (interacted and non-interacted). The goal was to understand what forces drive global and USA brand preferences.
Design/methodology/approach
Data were collected in Guangzhou, China, in 2013 through a survey administered to 152 young Chinese respondents. Confirmatory factor analysis and reliability coefficients verified the psychometrics of each scale. Subsequently, the sample was divided into high versus low groups for each of the independent variables to perform mean tests for each on each of the four dependent variables.
Findings
The results showed that all the hypotheses were supported to some extent. The sample had a positive attitude toward all the dependent measures: identification with global consumer culture, global and USA brands and intention to buy USA brands. Self-monitoring and change-seeking behavior had the least association with the dependent variables. Brand relevance, social demonstration effect and interactive and non-interactive reference groups were all found to have strong support.
Research limitations/implications
The authors used an urban sample of young Chinese. Examining an older sample or one that was less urban would also be useful. Future research could also examine other emerging markets such as Brazil or Indonesia to identify the impact of the psychological variables.
Practical implications
Multinational firms wishing to grow revenues of their USA and global brands in China must be attuned to the social aspects of positioning their brands. The implications show that brand relevance, social demonstration and reference groups can be used for positioning of global and USA brands. As China is a collectivist society, using appeals that establish a brand’s desirability or relevance and its ability to allow users to socially demonstrate the brand to reference groups is likely to work well.
Originality/value
No study has assembled the variables in the manner investigated in this research, nor have other studies looked at young Chinese in terms of USA brand attitudes and identification with global consumer culture.
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Steven Lysonski and Srinivas Durvasula
India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to…
Abstract
Purpose
India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to investigate longitudinally how these styles have changed from 1994 to 2009. They also conducted a cross-sectional analysis of the 2009 data to determine whether decision making styles are shaped by psychological variables: perceived time pressure, shopping opinion leadership, shopping self-confidence, consumer susceptibility to interpersonal influence, and materialism.
Design/methodology/approach
The eight different consumer decision making styles were measured with instrument by Sproles and Kendall. The psychological variables were measured with established instruments with adequate reliabilities. The survey was administered to young adults. The Indian samples from 1994 and 2009 were matched allowing for comparisons.
Findings
The longitudinal analysis showed that four of the eight decision making styles changed statistically between 1994 and 2009; there were increases for brand consciousness, novelty-fashion consciousness, and impulsive-careless shopping while perfectionist-quality consciousness decreased. The cross sectional analysis of the psychological variables showed that perceived time pressure had minimal impact while shopping opinion leadership and shopping self confidence had a major impact. Materialism and consumer susceptibility to interpersonal influence had a moderate impact.
Research limitations/implications
The authors used an urban sample; a rural sample would also be useful. Future research could examine other emerging markets such as Brazil and Vietnam to identify the impact of the psychological variables on decision making styles in those countries.
Practical implications
The study shows that decision making styles do change as an emerging economy becomes more developed. The study also shows that psychological variables can explain some of the differences in decision making styles among consumers. Retailers and marketers can use this information to be more strategic in the way they develop their planning.
Social implications
Changes in decision making styles show that consumers are now more brand and fashion conscious while being more impulsive and careless in their shopping. These changes may signal that Indians are becoming more materialistic and more focused on brands and fashion which can lead to excessive buying and debt.
Originality/value
The paper offers a longitudinal view of changes in decision making and a cross sectional analysis of how psychological variables affect decision making styles. This study focuses on issues not presently discussed in the literature.
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Steven Lysonski, Srinivas Durvasula and A.D. Madhavi
India has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an historical analysis to determine if consumer attitudes towards…
Abstract
Purpose
India has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an historical analysis to determine if consumer attitudes towards marketing practices and consumerism in India have changed measurably from 1990 to 2009.
Design/methodology/approach
To measure consumer attitudes towards marketing and consumerism, an established research instrument was administered with 39 Likert scaled items measuring seven dimensions. Two samples were compared: 1990 vs 2009.
Findings
The paper finds that 22 items exhibited significant differences. The mindset of Indians has evolved over the last two decades. Many of the changes were positive. However, the study does not provide a completely clean “bill of health” to the business community.
Research limitations/implications
This paper used an urban sample; a rural sample would also be useful. Future research could examine other emerging economies such as Brazil, China, and Vietnam.
Practical implications
The Indian marketplace is operating in a much more open and uncontrolled way since liberalization. Businesses must heed some of the results of this study and continue to pursue practices that consumers see as fair and as transparent. The authors encourage the Indian business community to remain vigilant about the issues addressed in this paper.
Social implications
These consumer perceptions could be used for decision making by consumer welfare advocates and public policy makers. The lack of improvements in deficient areas may represent possible problems for business in the future. Firms must be concerned about their social responsibility regarding consumerism issues.
Originality/value
The paper offers a longitudinal view of India's consumerism movement. No other research has examined one of the BRICs in this context as this paper has done. Since India is now in the limelight, this research has contemporary value. The paper also provides a very good commentary on the changes in India's consumer markets. The paper has value to marketing managers and public policy advocates.