Search results

This exploratory study examined the qualitative and quantitative financial measures that best describe the patterns, predictors, or degree of success for vision driven organizations. A framework was developed within the methodology to qualitatively partition and link the financial contributions of the organizational and strategic factors within visionary organizations. The qualitative measures were identified utilizing content analysis within the literature stream. Five financial indicators were chosen to represent the respective quantitative measures from 57 visionary organizations over a 16‐year period. The inferential test results from two multiple discriminant analyses and verifying MANOVA tests show the accuracy for predicting the level of a visionary organization at 84 percent. The results of this research suggest that group membership, either visionary or average visionary, can be predicted reliably from a set of financial indicators. This research further suggests that organizations can enhance their opportunities for sustained competitive advantage and supernormal profits by focusing on the alignment of ten core elements of vision driven strategies identified from within the research stream.

This case involves an experience in large group visioning, specifically the processes of developing and building consensus around institutional goals and objectives. It takes place at a point roughly halfway through the process. The protagonist, Sally, is the project coordinator. At this point in the process, the participants have collectively invested hundreds of hours in the creation of widely diverse ideas for the future of the university. Her dilemma is the challenge of maintaining the commitment and support of the participants as the vision is reduced to a much shorter and more focused statement.

The case is based on archival data and interviews with 40 of the 300+ participants who were engaged in the process, including Sally, steering committee members, faculty, staff, and outside stakeholders (alumni and members of the board of directors). The Instructor's Manual provides key questions for future large group process consultants, OD professionals and students of organizational behavior and leadership, including references from the OD and visioning literature. An Epilogue provides the actual decision at the time of the challenge and its rationale.