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Article
Publication date: 30 October 2024

Fanny Fong Yee Chan and Steven Marc Edwards

Brands increasingly coappear in television programs while research in product placement has primarily focused on the placements of a single brand. Building on research related to…

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Abstract

Purpose

Brands increasingly coappear in television programs while research in product placement has primarily focused on the placements of a single brand. Building on research related to product placement and cobranding, this study aims to systematically examine the roles of product competitiveness and brand competitiveness on the effectiveness of brand coappearance on television programs.

Design/methodology/approach

Extensive pretesting and four experimental studies were conducted. Real stimuli that had been digitally manipulated with fictitious brands were used in Study 1 (laboratory experiment involved student samples) and Study 2 (online experiment with a national sample) to examine the short- and long-term impacts of product competitiveness on brand coappearance. Real stimuli incorporated actual brands were used in Study 3 (involved advertisers’ key demographic) and Study 4 (alterative television program with a national sample) to examine the impacts of brand competitiveness and its interaction effect with product competitiveness.

Findings

The study found that coappearing with a product of high competitiveness significantly enhanced attitudes and purchase intention toward the coappearing products both in the short and long term. Product competitiveness further interacts with brand competitiveness to influence attitudes and purchase intention toward the coappearing brands suggesting a coopetition pattern for brand coappearances. The effect of brand coappearances did not vary substantially for low or high involvement products with or without character interaction.

Research limitations/implications

The study develops a useful framework for explaining and understanding the potential spillover effects in brand coappearances. It contributes to the existing literature on product placement and cobranding, while also paving the way for future research opportunities.

Practical implications

When introducing new brands, marketers are advised to consider coappearance deals with more competitive brands in highly competitive product categories. Conversely, coappearance deals with less competitive brands in less competitive product categories should be adopted to promote well-known brands. Advertisers may also consider product or brand exclusivity arrangements with broadcasters to enhance the effectiveness of the product placement.

Originality/value

Although brand coappearance in media content is likely to continue to proliferate, little is known about the phenomenon and its effects. To the best of the authors’ knowledge, this research is the first to systematically examine the perceptions toward brands coappeared in television programs.

Details

European Journal of Marketing, vol. 58 no. 11
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 1999

Steven Edwards

This paper follows a project undertaken by the University of Zululand in conjunction with local organisations. A description of the Zululand Mental Health Community Psychology…

59

Abstract

This paper follows a project undertaken by the University of Zululand in conjunction with local organisations. A description of the Zululand Mental Health Community Psychology Programme provides an example of progress through partnerships between the University and those groups. It also examines the mental health model in relation to the social action, organisational, ecological and phenomenological models of community psychology in the Zululand context. A holistic, community psychological mental health model is introduced, based on promotion and prevention models.

Details

Journal of Public Mental Health, vol. 1 no. 3
Type: Research Article
ISSN: 1746-5729

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Article
Publication date: 1 March 1999

Robert J. Kaminski, Steven M. Edwards and James W. Johnson

This article investigates the effectiveness of pepper spray as a means of aiding arrest. The authors aim to provide a more rigorous study than has previously been achieved. Data…

1132

Abstract

This article investigates the effectiveness of pepper spray as a means of aiding arrest. The authors aim to provide a more rigorous study than has previously been achieved. Data from the Baltimore County Police Department have been used in this analysis. The evaluation undertaken has taken into account the “effective‐ineffective” dichotomy of the incapacitating effects of pepper spray as well as whether those being arrested were drunk, under the influence of drugs or mentally disturbed. Five variables of age, weight, height, race and sex were also recorded, the latter three having little or no effect. The overall conclusion which is drawn is that using pepper spray eases arrest in the majority of instances. The conclusions drawn leave the way open for further detailed analysis of the use of the spray to ease arrest.

Details

Policing: An International Journal of Police Strategies & Management, vol. 22 no. 1
Type: Research Article
ISSN: 1363-951X

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Article
Publication date: 8 August 2024

Zhao-Yu Sun, Xue Zhong, Liang Meng and Yu-Yan Zhao

This study aims to provide a nuanced understanding of the relationship between task-technology fit and employee innovative behavior, as well as the role of creative…

201

Abstract

Purpose

This study aims to provide a nuanced understanding of the relationship between task-technology fit and employee innovative behavior, as well as the role of creative self-expectations.

Design/methodology/approach

Hierarchical regression analysis was used to test the proposed multilevel model on a sample of 407 employees working in Chinese companies.

Findings

Task-technology fit stimulates employee innovative behavior through the regulation of creative self-expectations and positive emotions. When creative self-expectations is low, the promoting effect of task-technology fit on innovative behavior is enhanced. However, when creative self-expectations is too high, this effect is reversed due to employees’ preference for challenging and complex work.

Practical implications

In the process of enterprise digital transformation, managers should not only focus on the alignment between employees' skills and individual task expectations, but also pay attention to employees' emotions and individual trait differences, to enhance the likelihood of innovative behavior occurrence and achieve successful enterprise digital transformation.

Originality/value

This study enriches the research on task-technology fit and provides recommendations for organizations to achieve digital transformation.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

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Article
Publication date: 1 September 2001

Paul Simon

Like a thief in the night, the Web has progressively undermined the validity of traditional brand theory and practice.Yet few brand owners and marketers appear to be aware of this…

976

Abstract

Like a thief in the night, the Web has progressively undermined the validity of traditional brand theory and practice.Yet few brand owners and marketers appear to be aware of this fundamental shift and continue to treat the medium as if it were just another distribution channel, when in fact the Web demands a complete reappraisal of the brand building, marketing and total business processes. This paper aims to review traditional brand and marketing theory, to consider its relevance in the global digital age and to suggest necessary changes that brand owners need to manage in order to take advantage of and avoid the dangers inherent within a fast changing environment.

Details

Aslib Proceedings, vol. 53 no. 7
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 March 1999

Michael Murray

13

Abstract

Details

Journal of Public Mental Health, vol. 1 no. 3
Type: Research Article
ISSN: 1746-5729

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Article
Publication date: 26 May 2010

Margaret Flynn

This paper reviews the progress that Cornwall County has made since the murder of Steven Hoskin and the resulting Serious Case Review (Flynn, 2007). Interviews were held with…

936

Abstract

This paper reviews the progress that Cornwall County has made since the murder of Steven Hoskin and the resulting Serious Case Review (Flynn, 2007). Interviews were held with senior and frontline personnel, whose agencies were in contact with Steven and the people who moved into his bedsit. The agencies have progressed significantly, in terms of attitude and reforming the way in which they work. The outcomes and processes that have resulted from the action plans that were drawn up have been welcomed, although there are still challenges to overcome.

Details

The Journal of Adult Protection, vol. 12 no. 2
Type: Research Article
ISSN: 1466-8203

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Article
Publication date: 22 December 2022

Steven Debbaut and Tobias Kammersgaard

This study aims to problematize current calls for a “public health” approach to governing illicit drugs and the people who use them.

145

Abstract

Purpose

This study aims to problematize current calls for a “public health” approach to governing illicit drugs and the people who use them.

Design/methodology/approach

It draws on a range of historical sources to describe how drugs became a problem for governments, in order to critically diagnose the present and investigate the origins of current perspectives on drugs.

Findings

It is argued that there are currently two authoritative drug discourses. The first discourse is the dominant one and is eradicative, with blame and punishment as its primary responses. The second discourse is subauthoritative, but growing in importance, and is sanitorial, with care and cure as its primary responses.

Originality/value

While these two discourses have often been thought of as distinct, this historical exploration demonstrates that the eradicative and sanitorial discourses are both based on similar principles.

Details

Drugs, Habits and Social Policy, vol. 24 no. 1
Type: Research Article
ISSN: 2752-6739

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Book part
Publication date: 15 October 2020

Martha Crowley, Julianne Payne and Earl Kennedy

Labor process research has documented a shift in the nature of control – from techniques that aim to limit worker discretion to consent-oriented controls that are believed to…

Abstract

Labor process research has documented a shift in the nature of control – from techniques that aim to limit worker discretion to consent-oriented controls that are believed to generate greater effort by increasing intrinsic rewards or bonding employees to managers and/or the firm. Over the past several decades, however, growing pressure to increase profits has prompted firms to adopt cost-cutting strategies that have eroded job security, relationships with management and commitment to organizational goals. This study investigates how a changing labor process and rising job insecurity shape workers’ orientations toward work, managers and the firm, and in turn influence workplace behavior. Analyses of content-coded data on 212 work groups confirms that discretion-limiting controls (supervision, technology and rules) are associated with more negative orientations and/or reductions in effort (with variations across distinct forms of control), while investment in workers’ human capital (but not involvement of workers in decision-making) has the reverse effect – ­generating more positive orientations toward work, managers and the firm, and (in turn) promoting discretionary work effort and limiting covert effort restriction. Implications of insecurity are more complex. Both layoffs and temporary employment reduce commitment to the organization, but layoffs generate conflict with management without reducing effort, whereas temporary employment limits effort without producing conflict. We illuminate underlying processes with evidence from the qualitative case studies.

Details

Professional Work: Knowledge, Power and Social Inequalities
Type: Book
ISBN: 978-1-80043-210-9

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Article
Publication date: 17 June 2022

Steven Lui, John Lai, Ben Nanfeng Luo and Peter Moran

Based on two dominant perspectives, team climate and knowledge integration, on team innovation, this study aims to propose a moderated mediation model to examine the interactive…

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Abstract

Purpose

Based on two dominant perspectives, team climate and knowledge integration, on team innovation, this study aims to propose a moderated mediation model to examine the interactive effect of inter-team trust and goal clarity on team innovation through knowledge inflows into a team. Considering the two perspectives at the same time will provide a more complete picture on our understanding on team innovation.

Design/methodology/approach

The research model is tested on 150 retail teams of a large apparel firm. Data are collected from two separate surveys, one to store managers and one to store staff members. Moderation mediation regression analysis is conducted on the survey data.

Findings

The regression analysis identified both a positive direct effect of goal clarity on innovation, and a negative moderating effect of goal clarity on the mediation of knowledge inflows between inter-team trust and innovation. In other words, inter-team trust is positively related to team innovation through knowledge inflows when goal clarity is low.

Originality/value

In this study, the authors identify an indirect and negative role of goal clarity on team innovation, and examine the mechanism and boundary of inter-team trust on team innovation. Managers are advised to foster a trusting environment and be aware of cognitive bias in their teams so that their teams can be more innovative.

Details

Journal of Knowledge Management, vol. 27 no. 4
Type: Research Article
ISSN: 1367-3270

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