Search results

The purpose of this paper is to examine how practices influence service systems.

Data across three service contexts (crafts, healthcare and fitness) were collected through depth interviews and netnographic analysis, and analyzed with a two-study multi-method approach focusing first on the micro- (individual) level and then on the macro- (network) level of service systems. Study 1 focused on a micro-level analysis using qualitative techniques (Spiggle, 1994). Study 2 focused on a macro-level analysis using partial least squares regression.

The results illustrate how practices can change service systems. This occurs when a nuanced practice (i.e. a practice style) orders and roots a service system in a specific form of value creation. The findings reveal four practice styles: individual-extant, social-extant, individual-modified and social-modified practice styles. These practice styles shift in response to event triggers and change service systems. These event triggers are: service beneficiary enhancement, service beneficiary failure, service provider failure and social change. Thus, the findings show that practices – when shifting in response to event triggers – change service systems. This transpires in the understudied meta-layer of a service system.

The study identifies four practice styles that can serve as the basis for segmentation and service design.

Service systems are dynamic and ever changing. This study explores how service systems change by proposing a practice approach to service systems.

The opening up of B-share markets to domestic investors in 2001 is a landmark event in the development of the Chinese stock markets. This chapter aims to assess the possible changes in the market mechanism associated with this important event. A VECM-DCC-MVGARCH model is employed to investigate the market integration process in Chinese stock markets around the opening up of the B-share market to domestic investors. Our empirical results reveal that the Chinese stock markets were segmented before the opening up whereas they were integrated to some extent in the long-run after the opening up of B-share markets. Moreover, it is also found that A-share markets played a dominant role on the information flows between A-share and B-share markets; the short-run information flows between A-share and B-share markets were more rapid after the opening up of B-share markets.

The purpose of this paper is to, first, make explicit the theoretical link between prosumers and co-creation as articulated in the service-dominant logic framework. The authors re-examine the contributions of prosumers to service experiences with the intent of clarifying how prosumers act as co-creators of value. The second purpose of this study is to clarify the underlying motivations for prosumers’ participation in co-creation/service experiences. The authors assert that high-quality service experiences require service researchers and managers to better understand prosumers and their motivations.

Through a qualitative investigation, the authors examine prosumers and their social motivations – from a service experience perspective.

The findings illustrate that prosumers are not only participants in the co-creation of value; the findings illustrate that prosumers are active designers of service experiences. This is because prosumers are motivated by both individual and social factors that arise from their personal lives, not necessarily by desires to participate in firms’ production processes. The authors seek answers to the following research questions: What are the social motivations of prosumers? How do prosumers co-create value through creative outputs?

The findings suggest that firms do not solely motivate co-creation and, more specifically, prosumption; rather, these are motivated by factors in the personal lives of consumers.

The findings illustrate that prosumers are not only participants in the co-creation of value; the findings illustrate that prosumers are active designers of service experiences. Service design and management should account for and accommodate prosumers.

This interdisciplinary paper integrates literature from design, marketing, service, and management to provide theoretical underpinnings of a qualitative study into the social motivations of prosumers from a service experience perspective.

The purpose of this research is to explore the cultural and branding issues that have gone into the design and development of Nano – a brand name for an Indian automobile – which is a low‐priced passenger vehicle targeted toward the middle‐class Indian consumer in urban settings.

The paper provides a cultural framework for the brand initiative and its execution. Specifically, the paper uses an ethnoconsumerism approach to the issue of cultural branding.

The Nano car was conceived and executed under two narratives: an economical and affordable vehicle, and a brand appeal that would satisfy Indian cultural sensibilities.

Cultural branding is becoming a popular approach in product positioning. This research shows that an ethnoconsumerist framework is ideally suited for examining cultural branding issues.

With the emergence of global markets, new methodologies have to be employed in studying cultural issues pertaining to local conditions. Toward this end, the paper provides an application of the ethnoconsumerism approach for studying branding phenomena.

The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by media producers of the South Korean music industry.

An historic analysis was implemented to investigate the modalities and structures through which cultural products are produced and disseminated. Data for this study came from 314 articles collected from www.allkpop.com, a leading English-language, South Korean popular culture news site.

The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets.

The findings emerge from an analysis of South Korean popular music industries, and further research is needed to generalize the results across cultural industries.

The cultural technology framework can be applied to cultural industries such as music, film, comics, and art, where culture and language could be barriers to adoption.

This study outlines a framework for the modes of entry and positioning strategies of cultural goods (e.g. music) in international markets. Extant literature has examined global marketing from the purview of durable consumer goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics.

Perhaps the most significant development in the global business arena in the post-war period has been the emergence of the Asia-Pacific rim countries as a significant economic force.

In this editorial introduction to the special issue, the authors lay out the problem of inadequate qualitative research about markets and consumers in the vast demographic‐economic space represented by Asia and present an integrative view of six articles that tackle this problematique. The aim of this editorial and the rest of the special issue is not so much to redress the imbalance of inadequate qualitative work on Asia's markets and consumers, but rather to begin to address the problem and start offering directions and suggestions that may make strides toward addressing it.

This editorial introduction presents the perspectives of the special issue editors and introduces the six articles that are part of this issue. It is a conceptual piece.

While the authors' main goal here is to summarize and introduce the work of the authors featured in this issue, they also strive to present a meta‐theoretic frame to guide future similar efforts.

The efforts of the authors in this special issue should serve as demonstrable evidence that interesting, well‐executed qualitative research on Asian markets and consumers is possible and publishable, and motivate other researchers – particularly those based in Asia – to undertake further such work.

Qualitative work on Asian markets and consumers, particularly if produced organically in Asia, would help in a rounder and more insightful understanding of this demographically enormous, culturally rich and economically rising space.

The value of this introductory piece lies in its integration of the articles in the issue, and in presenting a meta‐theoretic frame on the central problematique of inadequate qualitative research on markets and consumers of Asia.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Innovation is back in a big way. Perhaps it never really went away. Cost cutting comes and goes in hard times and myopic times. But when the corporate agenda gets a bit more ambitious than short‐term survival, and swings back to longer‐term survival, then the microscope is turned up on the innovation process.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Most computer users need graphics once in a while, even text‐oriented people like the author. While there have always been many different tools for manipulating and creating graphics on DOS computers (and better ones for Macs), Windows has made such tools more common, less expensive, easier to use, and much more powerful. After defining some basic terms for computer‐based graphics and discussing sources of raw material for those who aren't artists, the author summarizes varieties of graphic software for Windows (and other operating systems). He then describes examples based on personal experience and evaluates two sophisticated graphics packages that libraries can obtain for modest prices. Either package will serve users well, and both packages come with substantial collections of graphic source material (clip art). Finally, the author adds notes on the PC literature for July‐September 1993.