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This paper describes a cooperative endeavor between a state university and a federal agency to modernize design automation among rural manufacturers. It concerns efforts to infuse leading‐edge design technology into rural product development.

Boise State University established a rapid prototyping (RP) laboratory and conducted an information campaign targeting Idaho's design and manufacturing sector. About 12 rural companies participated in a program supported by a federal grant wherein they received solid modeling and RP services while developing a product.

Significant unfamiliarity about benefits of solid modeling and RP persists amongst Idaho's rural manufacturers. When exposed to the potential of these technologies, manufactures readily move to adopt them into their new product development processes. Those companies adapting design automation improved their capability to bring products to the marketplace more rapidly and with greater market success.

Other regions with similar dispersion of manufacturing can disseminate knowledge of advanced design automation technology and services through promotional approaches as described in this paper.

The paper focuses on a cooperative endeavor to infuse leading‐edge design technology into rural product development.

This paper examines why ordinary people engage in aberrant consumer behavior (ACB), and pays particular attention to the extent to which consumer perceptions of corporate ‘unfairness’ lead to a response in kind. The study examines five ethical scenarios including insurance claim exaggeration and software piracy, using data from 344 UK consumers. Ajzen's theory of planned behavior (TPB) provides an initial analytical framework. The study also adopts an additional variable, perceived unfairness, referring to the extent to which an actor is motivated to redress an imbalance perceived as unfair.

In comparison to TPB, the study reveals different components of ACB. Furthermore, analysis of variance indicates that consumer perceptions of unfairness by insurance companies provide a significant reason for claim exaggeration. This suggests that ACB is one form of market response to unfair corporate performance. Thus it is argued that an examination of ACB will not only help to understand which ethical aspects of corporate performance might be perceived as unfair, but also to evaluate the extent to which it contributes to a negative perception of particular industries and corporations. The closing discussion considers how a consumer negative response to corporate performance might relate to pricing, product attributes and customer relationships.

The enduring popular image of James Bond is (in the words of the theatrical trailer for Dr No) ‘the gentleman agent with the licence to kill’. Yet the screen Bond is hardly a hero in the manner of gentlemanly archetypes such as Cary Grant and David Niven (reputedly Ian Fleming’s preferred choice for the role). This chapter will explore how the image of Bond in the films has changed over time both in response to wider social and cultural archetypes of masculinity and due to the different performance styles of the various actors to play the role: Sean Connery, whose rough-hewn Scottishness can be seen as a means of representing the ‘otherness’ of Fleming’s character (‘Bond always knew there was something alien and un-English about himself’); George Lazenby, whose one-off appearance as an emotionally damaged Bond in On Her Majesty’s Secret Service anticipated later portrayals of the character; the parodic variant of Roger Moore; the brooding Byronic hero of Timothy Dalton; the ‘Milk Tray Man’ charm of Pierce Brosnan; and Daniel Craig, whose combination of bull-in-a-china-shop physicality and vulnerable masculinity (literally so in Casino Royale) has by common consent successfully transformed Bond from a cartoon superman into a twenty-first century action hero.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Consumer price sensitivity has become a major issue over the past few decades. This paper aims to investigate the importance that insurance customers give to premiums, insurers, intermediary recommendations and bundling strategies. The relationship between attributes and consumer price sensitivity is also studied.

To calculate the importance of attributes and part-worth utilities, a Conjoint Analysis with Full Profile was performed. To segment the market, a two-stage cluster analysis was performed. The traditional formula for estimating price elasticity of demand was also used.

Price sensitivity is affected by the level of purchase involvement, bundled discounts and brand loyalty. Also, brand loyalty has a strong influence on customer acceptance of bundled discounts. Price bundling increases a firm’s revenues and profits.

The size of the sample of the second stage of the research could be higher.

It would also be interesting to have the collaboration of an actuary to carry out more precise analysis of premium estimation of bundling strategies and to study the ideal number of products that would compose the bundling strategy. Moreover, it could be relevant to consider life insurance products as part of the bundling strategy. It would also be interesting to study whether there is any benefit in applying the bundle discount to the anchor product instead of applying it to the accessory product.

Insurers and intermediaries can benefit from price bundling strategies to increase sales and profit.

The study contributes to the service marketing literature and marketing of the insurance sector by providing empirical evidence of the impact of price bundling on insurance customer sensitivity, with the use of a methodological and experimental approach.

The ALS is a theoretically driven approach to the design of integrated-embedded training systems that is highly flexible and offers ease of implementation. It operates by exerting leverage on foci of the self-regulation system, which recent research has demonstrated to be central to learning and performance for difficult, complex, and dynamic tasks. The training strategy incorporated in the ALS constructs instructional interventions by combining specific training components that affect different aspects of the SRS. By designing synergistic combinations, instructional interventions can be tailored to the developmental progress of trainees and can enhance learning, performance, and adaptability.Our research will target those training components that offer the greatest practical and theoretical potential for improving complex skill acquisition, and the enhancement of adaptive capabilities. By building on existing principles of training design (e.g. mastery goals, sequencing), and examining promising new ideas (e.g. information, interpretation) that are likely to be key capabilities of the next generation of advanced technology systems, the research is expected to yield new principles of training design uniquely suited for the design of integrated-embedded training systems.