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Article
Publication date: 25 January 2008

Peter Meyers and Steve Litt

The purpose of this paper is to uncover common and outdated misconceptions about couponing and present new, updated strategies that can improve redemption statistics.

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Abstract

Purpose

The purpose of this paper is to uncover common and outdated misconceptions about couponing and present new, updated strategies that can improve redemption statistics.

Design/methodology/approach

ICOM sought to understand the landscape of couponing by examining data from a 20‐year database compiled through the course of designing 6,300 targeted direct mail programs and issuing 425 million coupons to 28 million US and Canadian households that voluntarily provide information about purchasing preferences.

Findings

The paper exposes important information about current consumer behavior with regards to coupons and coupon redemption. The research identifies a “sweet spot” which, when coupon value and expiration length criteria sync, creates perfect conditions and drives coupon redemption.

Practical implications

Marketers must rethink coupon campaign strategies to accommodate the changing consumer and couponing market. This paper offers straightforward recommendations for altering approach.

Originality/value

The paper provides a fresh profile of the couponing market and variable drivers of consumer redemption, derived from an unprecedented amount of consumer data gathered over an extended period of time.

Details

Journal of Consumer Marketing, vol. 25 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

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Case study
Publication date: 2 July 2018

William D. Schneper and Colin Martin

Pebble Technology Corporation (Pebble) was an early entrant into the smartwatch industry. Pebble’s Founder, Eric Migicovsky, began thinking about creating a smartwatch in 2008…

Abstract

Synopsis

Pebble Technology Corporation (Pebble) was an early entrant into the smartwatch industry. Pebble’s Founder, Eric Migicovsky, began thinking about creating a smartwatch in 2008 while still an undergraduate engineering student. After selling about 1,500 prototype watches, he was accepted into Silicon Valley’s prestigious Y Combinator business start-up program. Finding it difficult to attract investors, Migicovsky launched a crowdfunding campaign that raised a record-breaking $10.27m on Kickstarter. The case concludes shortly after Apple’s unveiling of its soon-to-be-released Apple Watch. The case provides an opportunity to evaluate Pebble’s various strategic options at the time of Apple’s announcement.

Research methodology

The authors observed over 30 h of video and audio recordings of speeches, interviews and other events involving Pebble’s founder, other Pebble executives, investors and competitors. These recordings are all publicly available. Whenever possible, the authors also reviewed the Twitter feeds, Facebook sites and personal websites of Pebble’s top executives over time. Similarly, the authors followed Pebble’s official website, corporate blog and Kickstarter campaign websites. The authors also drew from numerous media reports. Due to the public nature of the data, no company release is provided nor has any information been disguised in any way.

Relevant courses and levels

The case is designed for both undergraduate and graduate students for courses in strategic management.

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Book part
Publication date: 17 March 2010

Jason Kain and Steve Jex

Karasek's (1979) job demands-control model is one of the most widely studied models of occupational stress (de Lange, Taris, Kompier, Houtman, & Bongers, 2003). The key idea…

Abstract

Karasek's (1979) job demands-control model is one of the most widely studied models of occupational stress (de Lange, Taris, Kompier, Houtman, & Bongers, 2003). The key idea behind the job demands-control model is that control buffers the impact of job demands on strain and can help enhance employees’ job satisfaction with the opportunity to engage in challenging tasks and learn new skills (Karasek, 1979). Most research on the job demands-control has been inconsistent (de Lange et al., 2003; Van Der Deof & Maes, 1999), and the main reasons cited for this inconsistency are that different variables have been used to measure demands, control, and strain, not enough longitudinal research has been done, and the model does not take workers’ individual characteristics into account (Van Der Deof & Maes, 1999). To address these concerns, expansions have been made on the model such as integrating resources, self-efficacy, active coping, and social support into the model (Demerouti, Bakker, Nachreiner, & Schaufeli, 2001b; Johnson & Hall, 1988; Demerouti, Bakker, de Jonge, Janssen, & Schaufeli, 2001a; Landsbergis, Schnall, Deitz, Friedman, & Pickering, 1992). However, researchers have only been partially successful, and therefore, to continue reducing inconstencies, we recommend using longitudinal designs, both objective and subjective measures, a higher sample size, and a careful consideration of the types of demands and control that best match each other theoretically.

Details

New Developments in Theoretical and Conceptual Approaches to Job Stress
Type: Book
ISBN: 978-1-84950-713-4

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Book part
Publication date: 21 March 2023

Nicole A. Cooke and Lucy Santos Green

This chapter, inspired by the authors’ experiences with racism and sexism in higher education leadership and frontier Protestantism, will interrogate the leadership models found

Abstract

This chapter, inspired by the authors’ experiences with racism and sexism in higher education leadership and frontier Protestantism, will interrogate the leadership models found in library and information science (LIS) through the lens of Judeo-Christian religious social structures and terminology, along with an examination of transitional and transformational leadership frameworks, to suggest a more productive and less abusive leadership model, equitable and inclusive to those who are not white men.

Details

Antiracist Library and Information Science: Racial Justice and Community
Type: Book
ISBN: 978-1-80262-099-3

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Article
Publication date: 1 February 1954

THE year 1954 opened more brightly, in some respects, than most previous years. Salaries are better than they used to be, staffs are larger, and hours are shorter. But there is…

26

Abstract

THE year 1954 opened more brightly, in some respects, than most previous years. Salaries are better than they used to be, staffs are larger, and hours are shorter. But there is even less room for complacency or even bare satisfaction than there was forty years ago. Then, however poor was the pay and however long the hours, there was every indication that librarianship was gradually becoming recognized as a profession which in time would rank with the great professions. Principles and objectives were clear and were never lost sight of, but librarians and assistants of that day realized that the great professions were dependant, not only on principles but upon absolute mastery of technique; that no lawyer could survive who merely talked grandiloquently about the principles and objectives of his calling; that the medical man endured—and in many instances enjoyed—a severe and lengthy training in technique and practice, and that even when he became a specialist his prime need and principal qualification was absolute mastery and up to date knowledge of technique and practice in his field of specialisation. In the light of that fad a detailed study of library technique became accepted as essential, and a mass of practical and technical literature was studied and mastered by more than one generation. For examination purposes, perhaps more than for any other reason, the present generation of assistants continues that study, but there has been a change of weight. Today we hear frequently that technique is relatively unimportant and that principles and objectives are the vital essentials.

Details

New Library World, vol. 55 no. 7
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 11 April 2016

Lucie K. Ozanne and Julie L. Ozanne

Time banking is a form of alternative consumer market where members trade services, non-reciprocally creating a local marketplace for services. Time Banks facilitate dyadic…

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Abstract

Purpose

Time banking is a form of alternative consumer market where members trade services, non-reciprocally creating a local marketplace for services. Time Banks facilitate dyadic exchanges, meeting members’ practical needs and building diverse skills. The purpose of this research was to determine the broad capabilities developed in the Time Bank economy, and to demonstrate how these capabilities were mobilised following a series of earthquakes, contributing to the larger community’s resiliency.

Design/methodology/approach

Taking an ethnographic approach, data were collected using a variety of methods including interviews, focus groups, participant observation and secondary research.

Findings

Over time, this alternative consumer market developed a significant communication and social network that members activated to solve diverse practical problems facing the community. Similar to other exchange communities, the Time Bank also fostered a strong sense of community based on reciprocity and egalitarian values. Although the Time Bank was created as a marketplace to exchange local services, during a series of devastating earthquakes, it galvanised adaptive capacities, increasing the resiliency of the local community during disaster relief and reconstruction.

Research limitations/implications

The data were drawn from one alternative exchange system in New Zealand.

Practical implications

The study shows how grassroots alternative consumer markets like Time Banks build community capacities alongside the formal economy. During normal times, this system meets consumer needs, but in extraordinary times, this system provides community shock absorbers, thereby enhancing community resiliency.

Social implications

The Time Bank was particularly adept at leveraging local knowledge to provide social support to those residents who were most vulnerable.

Originality/value

Data were collected before, during, and after the earthquakes, providing a rare opportunity to explore the process of community resiliency in action. This research extends existing theories of community resiliency explaining the development and activation of capacities by a local alternative consumer market.

Details

European Journal of Marketing, vol. 50 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 1 April 1975

Turgut Var, William W. Swart and Charles E. Gearing

Although this is a survey of research techniques, it has become increasingly apparent, as the study has progressed, that our investigation of research methods for use in tourism…

341

Abstract

Although this is a survey of research techniques, it has become increasingly apparent, as the study has progressed, that our investigation of research methods for use in tourism and travel studies, without prior consideration of the nature and scopes of tourism and travel themselves, would he inadequate. At the outset it would be imperative to distinguish three interrelated terms. These are recreation, tourism, and travel.

Details

The Tourist Review, vol. 30 no. 4
Type: Research Article
ISSN: 0251-3102

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Book part
Publication date: 17 May 2017

Steven L. Smith

Abstract

Details

Developing Leaders for Positive Organizing
Type: Book
ISBN: 978-1-78714-241-1

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Article
Publication date: 1 January 1988

Martin Porter and Valerie Galpin

This paper reports on the successful introduction of a sophisticated online catalogue system at the library of the Scott Polar Research Institute, Cambridge, using the Muscat…

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Abstract

This paper reports on the successful introduction of a sophisticated online catalogue system at the library of the Scott Polar Research Institute, Cambridge, using the Muscat program package. The system provides to both end‐users and library staff a choice between boolean searching on keywords and access using relevance feedback based on free text in English, mixed with UDC classification numbers. The system is implemented on an IBM 3084 computer. Significant benefits from the application of relevance feedback are reported with 10,000 records on file.

Details

Program, vol. 22 no. 1
Type: Research Article
ISSN: 0033-0337

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Article
Publication date: 5 October 2021

Norman Rudhumbu, Wilson Parawira, Crispen Bhukuvhani, Jacob Nezandoyi, Cuthbert Majoni, Felix Chikosha, Kwashirai Zvokuomba and Bernard Chingwanangwana

This study aims to establish the online teaching behaviour of university lecturers as well as examine issues and challenges for online teaching in universities in Zimbabwe during…

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Abstract

Purpose

This study aims to establish the online teaching behaviour of university lecturers as well as examine issues and challenges for online teaching in universities in Zimbabwe during the COVID-19 era and beyond.

Design/methodology/approach

The study assumed a quantitative approach that employed a structured questionnaire for data collection. Structural equation modelling using AMOS version 22 and independent samples t-test were used for data analysis. Confirmatory factor analysis was used for data purification.

Findings

The results of the study showed that organisational factors, technological factors, pedagogical factors, student factors and the gender of lecturers have a significant influence on the behavioural intentions of lecturers to teach online. The results also showed that the behavioural intentions of lecturers to teach online has a significant influence on the actual online teaching behaviour of the lecturers. The results also showed that lecturers mostly used the WhatsApp platform for teaching. Issues and challenges affecting the online teaching behaviour of lecturers in universities in Zimbabwe were also identified.

Research limitations/implications

The results of this study have implications for policy and practice with regard to online teaching and learning during periods of pandemics and beyond.

Practical implications

The results showed that for effective teaching to be done in universities, universities should not continue focusing on single platforms such as blackboard, Moodle and others, but should allow for a multimedia approach that factors in platforms such as WhatsApp, Google Classroom and others. This will ensure that even universities with limited technology infrastructure will be able to have online teaching occurring.

Social implications

The study demonstrated the influence of gender in online teaching by showing that there are gender differences in the way university lecturers conduct online teaching. This also has implication on teaching and policy as these results demonstrate a need for universities to come up with strategies and policies that ensure despite gender differences, university lecturers should be able to effective teach online.

Originality/value

While the unified theory of acceptance and use of technology has been widely used in research, the current study represents the first opportunity that the theory has been used to establish the online teaching behaviour of university lecturers in the context of Zimbabwe.

Details

The International Journal of Information and Learning Technology, vol. 38 no. 5
Type: Research Article
ISSN: 2056-4880

Keywords

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