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Steve Johnston and Sarah Woodward
The main findings of an ESRC‐funded research project which was aimed at evaluating current UK company practice with reference to marketing management information systems is…
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The main findings of an ESRC‐funded research project which was aimed at evaluating current UK company practice with reference to marketing management information systems is summarised. The extent to which companies could and have developed these systems, the extent to which these systems could and have been improved by the adoption of new technology, and the extent to which these systems are used for effective decision making were examined. It is concluded that, in terms of financial performance, the benefits of MkIS have not yet been measured; very few companies have planned, fully integrated MkIS; the availability of information is good; processing (storing, retrieving, disseminating, evaluating) is poor; analysis by executives is simple and informal; most companies do not attempt to combine data from various sources; the use of statistical techniques is limited; availability of computers to marketing executives is high and increasing, but the applications are limited, and few software packages are specifically designed to deal with marketing problems.
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We need a locally relevant curriculum because it is engaging and leverages community knowledge strengths. However, new teachers are not always aware of the resources available to…
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We need a locally relevant curriculum because it is engaging and leverages community knowledge strengths. However, new teachers are not always aware of the resources available to make a locally relevant curriculum. Here in New Mexico, Los Alamos is a location with many resources detailing its purpose and existence. These resources coupled with so much notoriety inside and outside the state make Los Alamos a place that lends itself to culturally relevant instruction. Specifically, graphic novels provide a unique medium for students and teachers alike to start learning about the city that started the Atomic Age: Los Alamos and begin applying that knowledge more broadly. I, being a student and a teacher from New Mexico, offer my own understanding of a locally relevant curriculum utilizing three graphic novels about Los Alamos, its people, and its stories.
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Historically, Panama has always been “a place of transit.” While technically the isthmus formed part of Colombia in the nineteenth century, it was linked geopolitically to the…
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Historically, Panama has always been “a place of transit.” While technically the isthmus formed part of Colombia in the nineteenth century, it was linked geopolitically to the United States soon after the California gold rush, beginning in the late 1840s. The first attempt at building a canal ended in failure in 1893 when disease and poor management forced Ferdinand de Lesseps to abandon the project. The U.S. undertaking to build the canal could only begin after Panama declared itself free and broke away from Colombia in 1903, with the support of the United States.