Search results

1 – 10 of 373
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Book part
Publication date: 19 February 2021

Sam Bailey

Abstract

Details

The Canterbury Sound in Popular Music: Scene, Identity and Myth
Type: Book
ISBN: 978-1-78769-490-3

Access Restricted. View access options
Article
Publication date: 1 February 1989

Sue Edwards and Steve Smith

Examines how US and British financial institutions are implementing TQM to differentiate themselves from the competition. Discusses how customer satisfaction is achieved through…

133

Abstract

Examines how US and British financial institutions are implementing TQM to differentiate themselves from the competition. Discusses how customer satisfaction is achieved through customer care programmes, quality action teams, improved internal and external communications, and quality performance standards. Contends that an emerging trend in the sector is that of quality performance standard setting, measuring and monitoring. States that the financial sector is responding to this challenge by concentrating its focus on providing quality services to its customers. Concludes that customer care programmes, action teams and improved communications are the first step; the next step in maintaining the competitive edge is the establishment of quality performance standards, and devising systems for measuring and monitoring their effectiveness.

Details

The TQM Magazine, vol. 1 no. 2
Type: Research Article
ISSN: 0954-478X

Keywords

Access Restricted. View access options
Article
Publication date: 30 October 2024

Fanny Fong Yee Chan and Steven Marc Edwards

Brands increasingly coappear in television programs while research in product placement has primarily focused on the placements of a single brand. Building on research related to…

91

Abstract

Purpose

Brands increasingly coappear in television programs while research in product placement has primarily focused on the placements of a single brand. Building on research related to product placement and cobranding, this study aims to systematically examine the roles of product competitiveness and brand competitiveness on the effectiveness of brand coappearance on television programs.

Design/methodology/approach

Extensive pretesting and four experimental studies were conducted. Real stimuli that had been digitally manipulated with fictitious brands were used in Study 1 (laboratory experiment involved student samples) and Study 2 (online experiment with a national sample) to examine the short- and long-term impacts of product competitiveness on brand coappearance. Real stimuli incorporated actual brands were used in Study 3 (involved advertisers’ key demographic) and Study 4 (alterative television program with a national sample) to examine the impacts of brand competitiveness and its interaction effect with product competitiveness.

Findings

The study found that coappearing with a product of high competitiveness significantly enhanced attitudes and purchase intention toward the coappearing products both in the short and long term. Product competitiveness further interacts with brand competitiveness to influence attitudes and purchase intention toward the coappearing brands suggesting a coopetition pattern for brand coappearances. The effect of brand coappearances did not vary substantially for low or high involvement products with or without character interaction.

Research limitations/implications

The study develops a useful framework for explaining and understanding the potential spillover effects in brand coappearances. It contributes to the existing literature on product placement and cobranding, while also paving the way for future research opportunities.

Practical implications

When introducing new brands, marketers are advised to consider coappearance deals with more competitive brands in highly competitive product categories. Conversely, coappearance deals with less competitive brands in less competitive product categories should be adopted to promote well-known brands. Advertisers may also consider product or brand exclusivity arrangements with broadcasters to enhance the effectiveness of the product placement.

Originality/value

Although brand coappearance in media content is likely to continue to proliferate, little is known about the phenomenon and its effects. To the best of the authors’ knowledge, this research is the first to systematically examine the perceptions toward brands coappeared in television programs.

Details

European Journal of Marketing, vol. 58 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 2000

Steve Edwards

79

Abstract

Details

Journal of Public Mental Health, vol. 2 no. 1
Type: Research Article
ISSN: 1746-5729

Available. Content available
Article
Publication date: 1 April 2000

77

Abstract

Details

Anti-Corrosion Methods and Materials, vol. 47 no. 2
Type: Research Article
ISSN: 0003-5599

Keywords

Access Restricted. View access options
Article
Publication date: 5 July 2019

Mary Baginsky, Jo Moriarty and Jill Manthorpe

Signs of Safety (SoS) is a strengths-based approach to child protection casework that has been widely adopted in countries across the world. The purpose of this paper is to report…

2195

Abstract

Purpose

Signs of Safety (SoS) is a strengths-based approach to child protection casework that has been widely adopted in countries across the world. The purpose of this paper is to report on a study that aimed to synthesise the many evaluations of SoS that have been conducted to assess their strengths and limitations. The intention is to identify the aspects which should be explored further and those that remain unexamined to inform future evaluations.

Design/methodology/approach

The study collated and then examined many of the evaluations that are in the public domain as well as some of those that were conducted within agencies and have not been made publicly available.

Findings

At the present time (early 2019), the evidence base for SoS is limited. Independent, robust research needs to be undertaken over time to build on the studies that have been conducted. New research must be designed to fill gaps and be capable of producing the evidence required and it must address its own limitations.

Originality/value

This study is the most comprehensive contemporary review of the evaluations of SoS that have been conducted to the best of the authors’ knowledge.

Details

Journal of Children's Services, vol. 14 no. 2
Type: Research Article
ISSN: 1746-6660

Keywords

Available. Content available
Article
Publication date: 1 April 2005

59

Abstract

Details

Microelectronics International, vol. 22 no. 1
Type: Research Article
ISSN: 1356-5362

Keywords

Access Restricted. View access options
Article
Publication date: 1 February 1998

Richard Poynder

The origins of the LEXIS‐NEXIS service lie in the defence industry. Specifically its database engine, originally called ‘Central!’, was developed by the Ohio‐based Data…

74

Abstract

The origins of the LEXIS‐NEXIS service lie in the defence industry. Specifically its database engine, originally called ‘Central!’, was developed by the Ohio‐based Data Corporation to help the US Air Force keep track of procurement contracts and equipment inventory. This technology was later to prove attractive to the American Bar Association when it began exploring the potential of computer‐assisted legal research in the 1960s: an interest that led to the decision by the Ohio State Bar Association, in 1967, to award a $7000 contract to the Data Corporation. As a consequence, the Central! search engine become the core of a new full‐text searchable computerised database of the Ohio statutes. Called the Ohio Bar Automated Research — or OBAR — service this was later to grow into today's LEXIS‐NEXIS service.

Details

Online and CD-Rom Review, vol. 22 no. 2
Type: Research Article
ISSN: 1353-2642

Access Restricted. View access options
Article
Publication date: 1 January 2000

Michael Murray

20

Abstract

Details

Journal of Public Mental Health, vol. 2 no. 1
Type: Research Article
ISSN: 1746-5729

Available. Content available
Book part
Publication date: 19 October 2017

Free Access. Free Access

Abstract

Details

Mastering Business for Strategic Communicators
Type: Book
ISBN: 978-1-78714-503-0

1 – 10 of 373
Per page
102050