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The shortage of organ donors is an under-researched global issue that demands immediate attention. This attention should begin at the government level and related organizations. In Malaysia, the shortage of organ donations has been a pressing issue faced by the Ministry of Health Malaysia (MOH) for a considerable length of time. In reaction to this issue, the MOH deployed the Organ Donation Awareness Strategic Campaign Plan by using the platform of social media to disseminate information regarding organ donation to the public. However, the number of registrations is still low among Malaysians. Moreover, the observation from the literature shows that there are limited studies which have been initiated to focus on social media in the context of organ donation campaigns.

The quantitative research design has been used to understand the issue. Three hundred and eighty-four completed questionnaires were collected from the target sample, which comprised university students in Malaysia. For this study, partial least squares structural equation modelling was used for data analysis.

The result shows that information usefulness is vital because it will lead individuals to adopt organ donation information on social media. More specifically, predictors that positively influence youth or university students to accept information as useful are visual information, information sharing, accessibility of information, needs of information and attitude towards information. Subsequently, information usefulness positively influences information adoption. In the meantime, information quality and credibility do not significantly affect information usefulness.

The findings of this study may assist MOH or interested parties in designing a sound marketing strategy in the context of organ donation promotion by providing empirical evidence.

The study provides empirical evidence about information characteristics in the context of organ donation promotion.

The purpose of this paper is to investigate the relationship between individual psychological characteristics (i.e. innovativeness, locus of control, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity) and entrepreneurial intention.

A total of 676 undergraduate students from Universiti Malaysia Sabah (UMS) have participated in the survey. The data were analysed using partial least square technique version 2.0.

The results have shown that innovativeness, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity are positively related to entrepreneurial intention among undergraduate students. However, locus of control is not significantly related to entrepreneurial intention.

Although samples of the research are quite large, this research only involves undergraduates in UMS. Therefore, findings obtained are not generalized because the results do not include other educational institutions in Malaysia. On the implication aspect, this research might give some views among undergraduates to embark in business after graduating.

In spite of that, students should be encouraged and equipped with innovativeness, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity to interpret successful entrepreneurial role models and identification of business prospects for their future career.

The findings of the research may extend existing knowledge in the entrepreneurial field as well as to provide valuable information to policy maker in strengthening and redesigning suitable curriculum not only at the university level, but also in pre-school by giving entrepreneurial awareness on how this knowledge will transform us into an entrepreneurial society that can create wonders for human kind.

Islamic banking and finance is an emerging global industry founded on Islamic ethical precepts. Just as in the case of conventional banks, Islamic banks are expected to offer products that consider the needs of their customers. The present study investigates the effects of the following factors: attitude; social influence; religious obligation; government support; and pricing, on the intention to use Islamic personal financing.

The sample comprised of 150 customers of two fully fledged Islamic banks in Malaysia: Bank Islam Malaysia Berhad and Bank Muamalat Malaysia Berhad. Data were obtained through a face‐to‐face survey using semi‐structured questionnaire. Out of a total of 150 responses, only 136 responses were usable for further analysis. The study used factor analysis, correlation and regression to analyse the data.

The study found three determinants to be significant in influencing the intention to use Islamic personal financing, namely, attitude, social influence and pricing of Islamic personal financing. Religious obligation and government support were found to be insignificant predictors.

The first limitation of the study is the narrow focus of the survey on the customers of two fully fledged Islamic banks. The second limitation of this work concerns the measurement employed to gauge bank customers' acceptance of Islamic personal financing. Despite these limitations, the findings of this study provide invaluable insights into factors affecting the bank customers' intention to use Islamic personal financing, especially in the case of Malaysian Islamic banks.

This empirical study on the determinants of Islamic financing using the survey method contributes towards a better understanding of the customers' expectations for Islamic financial products. Managers of Islamic banks can now comprehend better the factors that influence bank customers' decision in patronizing Islamic personal financing. Hence, more effective strategies can be recommended to attract bank customers to use Islamic personal financing. Not to mention, the findings of this study should be of value to Islamic banks in terms of expanding their customer base.

This paper seeks to revisit the interrelationship among tourists’ perceived value of the destination, tourist satisfaction and destination loyalty in the heritage tourism site of Hoi An. In addition, the moderating role of tourists’ perceived crowding, which has become remarkably common at the site, in such a triangle relationship will also be explored. In other words, this study aims to validate an extended model of perceived value – tourist satisfaction – destination loyalty – perceived crowding.

The study collects data from 403 tourists who visited Hoi An during peak season through an online questionnaire. The data were later analysed using AMOS and Warp partial least squares.

The results validate the significant and positive correlation among perceived value, customer satisfaction and destination loyalty. Also, perceived crowding was confirmed to affect the relationship among these three variables negatively. In terms of academic contributions, this paper empirically proved that low levels of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at World Heritage Sites (WHS) can be caused by perceived crowding.

So far, current literature has investigated the direct (either positive or negative) relationship between perceived crowding and post-visit behaviours of tourists (Nie et al., 2022; Papadopoulou, Ribeiro, & Prayag, 2023; Stemmer, Gjerald, & Øgaard, 2022). Broadening this area of research, the authors of this paper used the social interference theory and the stimulus-overload theory to explain the low level of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at WHS.

In the current era, businesses and customers are becoming increasingly concerned with social and environmental issues, and unlike the past, the main focus is not merely on economic growth. As new customers are getting more informed and responsible toward their surroundings, it is necessary for enterprises to act responsibly to attract responsible customers. Therefore, this paper aims to investigate the impact of corporate social responsibility (CSR) on brand positioning and customer loyalty in travel agencies in Tehran, Iran.

Through quota sampling, 86 agencies are selected and a number of 200 customers of those travel agencies are surveyed by means of purposive sampling.

The result reveals that CSR has a significant effect on loyalty of customers and brand positioning. In addition, the results indicate that all hypotheses have significant effects except for the C-C identification on customer loyalty.

Tourism managers should bear in mind that performing CSR activities is not merely a cost burden but a viable strategy for creating competitive advantage. They should adapt their CSR activities to the industry environment.

The study provides important evidence about CSR and their role in brand positioning and customer loyalty in tourism industry. In addition, the study contributes to the literature by developing the link between CSR and brand positioning.

This study aims to know the effects of environmental characteristics and business partner relationships on improving innovation performance through the mediation of knowledge management practices (KMPs).

The population of this research was all manufacturing companies engaged in the food and beverage sector categorized into large industries. According to Jakarta’s Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan (social insurance administration body of employment), large industries are industries with a number of employees > 100. However, in this research, the total population did not reach 100 but only 89 companies. The analysis unit used in this research was the companies. Data collection for this research relied on questionnaires with closed questions. The questionnaires were then distributed to the sample companies by using enumerator services. In accordance with the hypotheses formulated, the data analysis used in this research was partial least square.

The three findings are the significant and negative effect of environmental characteristics on KMPs, the significant effect of business partner relationships on innovation performance and the insignificant effect of KMPs on innovation performance. The management of food sector manufacturing companies needs to support the activities of generating ideas carried out by employees and support their innovative ideas and creativity. Good cooperation between employees and management is highly needed in an effort to develop company innovation.

This research used the innovation diffusion paradigm and the combination of market-based and knowledge-based paradigms is expected to fill the previous research gap and become the uniqueness and originality of this research. The second originality is that this research examined the role of the KMP variable as the moderating variable. The third originality of this research is the focus on examining the effect of business partner relationships on innovation performance. These three originalities are rarely found in previous studies. Therefore, this research is expected to complete and expand the study of knowledge management and innovation performance.