Peter A. Salzarulo, Timothy C. Krehbiel, Stephen Mahar and Lance S. Emerson
Today's economic climate has fueled intense competition for entertainment dollars, including those spent on professional and intercollegiate sports. The purpose of this paper is…
Abstract
Purpose
Today's economic climate has fueled intense competition for entertainment dollars, including those spent on professional and intercollegiate sports. The purpose of this paper is to provide insight and demonstrate the use of the Six Sigma methodology as a way to improve event attendance in a sports marketing setting.
Design/methodology/approach
The research utilizes the define‐measure‐analyze‐improve‐control (DMAIC) sequence to evaluate customer requirements and develop recommendations. Surveys, focus groups, and descriptive statistics comprise an important set of tools utilized to accomplish this aim.
Findings
The paper concludes that Six Sigma can be readily applied to a sports marketing setting by explicitly demonstrating the steps employed to reverse a four‐year decline in attendance for a collegiate men's basketball program.
Originality/value
The paper is unique in detailing the use of Six Sigma, a traditional quality improvement methodology, in a sports marketing setting. It also highlights the unique elements associated with fully implementing a Six Sigma project in such a seasonal setting as an athletic enterprise.
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Abstract
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Erdem Galipoglu, Herbert Kotzab, Christoph Teller, Isik Özge Yumurtaci Hüseyinoglu and Jens Pöppelbuß
The purpose of this paper is twofold: to identify, evaluate and structure the research that focusses on omni-channel retailing from the perspective of logistics and supply chain…
Abstract
Purpose
The purpose of this paper is twofold: to identify, evaluate and structure the research that focusses on omni-channel retailing from the perspective of logistics and supply chain management; and to reveal the intellectual foundation of omni-channel retailing research.
Design/methodology/approach
The paper applies a multi-method approach by conducting a content-analysis-based literature review of 70 academic papers. Based on the reference lists of these papers, the authors performed a citation and co-citation analysis based on the 34 most frequently cited papers. This analysis included multidimensional scaling, a cluster analysis and factor analysis.
Findings
The study reveals the limited consideration of logistics and supply chain management literature in the foundation of the omni-channel retailing research. Further, the authors see a dominance of empirical research as compared to conceptual and analytical research. Overall, there is a focus on the Western retail context in this research field. The intellectual foundation is embedded in the marketing discipline and can be characterised as lacking a robust theoretical foundation.
Originality/value
The contribution of this research is identifying, evaluating and structuring the literature of omni-channel research and providing an overview of the state of the art of this research area considering its interdisciplinary nature. This paper thus supports researchers looking to holistically comprehend, prioritise and use the underpinning literature central to the phenomena of omni-channel retailing. For practitioners and academics alike, the findings can trigger and support future research and an evolving understanding of omni-channel retailing.
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Barrie O. Pettman and Richard Dobbins
This issue is a selected bibliography covering the subject of leadership.
Abstract
This issue is a selected bibliography covering the subject of leadership.
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Seyi S. Stephen, Ayodeji E. Oke, Clinton O. Aigbavboa, Opeoluwa I. Akinradewo, Pelumi E. Adetoro and Matthew Ikuabe
The implementation of value management (VM) principles in stealth construction projects is explored comprehensively in the chapter. It elucidated how VM positively influences…
Abstract
The implementation of value management (VM) principles in stealth construction projects is explored comprehensively in the chapter. It elucidated how VM positively influences various facets of construction, including environmental protection, health and safety, project delivery duration, economy, and aesthetics. Applying VM techniques, such as proactive risk management, resource optimisation, and stakeholder collaboration, is essential for achieving project objectives while ensuring sustainability, efficiency, and stakeholder satisfaction. Furthermore, the chapter emphasises VM’s benefits, challenges, and relevance across all stages of the construction lifecycle, from pre-construction planning to post-construction evaluation, underscoring its integral role in driving continuous improvement and innovation in the construction industry. Overall, the discourse emphasises the importance of VM in optimising outcomes and maximising value in stealth construction projects.
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Stephen B. Preece and Riad A. Ajami
This research considers the incidence of foreign firms investing between 10 percent and 50 percent equity in U.S. corporations, or Foreign Direct Minority‐Equity Investment…
Abstract
This research considers the incidence of foreign firms investing between 10 percent and 50 percent equity in U.S. corporations, or Foreign Direct Minority‐Equity Investment (FDMI). FDMI relationships are viewed with respect to international strategic alliances in general and are hypothesized to be motivated by market, technology, or production considerations. Both financial and operational performance measures are examined comparing three years prior to the FDMI with three years after. The research follows an ex post facto, quasi‐experimental design with two control groups consisting of 99 companies each. Results indicate declining performance measures related to FDMI companies receiving FDMI as compared to a matched sample of peer firms. Strategic management, agency theory and other explanations are explored in light of these findings.
Raife Meltem Yetkin Özbük, Duygu Aydin Ünal and Büşra Oktay
There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has…
Abstract
There have been significant developments in the field of retailing with digitalization. One of these developments is the emergence of omnichannel retailing. Although this has affected both firms and consumers considerably, the literature is dominated by the studies dealing with omnichannel retailing from the firms’ perspectives. The studies dealing with omnichannel retailing from the consumers’ perspectives have recently begun to attract the attention of researchers. For this reason, this study conducted a literature review to examine various consumer behaviors mentioned in the studies aimed at explaining consumer behaviors in the omnichannel retailing context. The distribution of these studies according to years and journals, research methods used, theories adopted, and the related five-stage consumer decision-making stages are summarized. Additionally, this review addresses future research avenues.
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C.J. Salter, A.F. Roczniok and L.G. Stephens
A controlled wear experiment which examined the wrinkle performance of lightweight wool fabrics is described. Six lightweight wool and wool blend fabrics were tailored into…
Abstract
A controlled wear experiment which examined the wrinkle performance of lightweight wool fabrics is described. Six lightweight wool and wool blend fabrics were tailored into trousers and worn by six wearers in controlled ambient environments of 20°C, 40 per cent rh, and 25°C, 75 per cent rh, for two‐hour sessions. Black and white photographs were taken of the wrinkled garments at specific recovery times. These were assessed for wrinkling by ten observers using a scale that was defined in relation to two reference photographs. Fabrics were shown to have different wrinkle performance at the end of the wear sessions. Wearers contribute a large proportion of the variation seen in the overall assessments of the fabrics. The largest source of variation was due to the different ambient wear conditions during the wear session, highlighting the importance of this factor when considering wrinkling in wear.
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Tiger Woods suffered minor injuries and major scrutiny into his personal life due to a suspicious car crash. Previous research suggests that his sponsors would be expected to…
Abstract
Purpose
Tiger Woods suffered minor injuries and major scrutiny into his personal life due to a suspicious car crash. Previous research suggests that his sponsors would be expected to suffer a significant negative shock. The purpose of this paper is to determine if there was such a shock and to clarify the role that the estimation and event windows have on measuring its significance.
Design/methodology/approach
The event study methodology is used for Tiger's core sports related sponsors: Electronic Arts (Tiger Woods PGA TOUR), Nike (Nike Golf), and Pepsi (Gatorade) and his sponsors that are unrelated to sports: AT&T, Accenture, and Procter & Gamble.
Findings
The sponsors did not suffer a statistically significant negative cumulative abnormal return. Even under liberal standards and for any event or estimation window that was considered. However, the event windows and estimation windows greatly affected the test statistics.
Originality/value
Tiger Woods' situation is, perhaps, the perfect case study for many papers that have found a negative stock market reaction to a scandal. Yet, there sponsor's stocks did not have a significantly negative response under any condition studied. Also, the estimation window is found to have a very large impact on the test statistics.