Stephen Hardy, Brian Norman and Sarah Sceery
The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding…
Abstract
Purpose
The purpose of this paper is to review and explore topics that might constitute a history of branding in sport and might also contribute to understanding today's sport branding practices.
Design/methodology/approach
The paper employs both secondary and primary sources on a range of sports across centuries of time and space. The paper also employs Mayer's principles of multi‐media learning.
Findings
The paper finds that sport brands have a long history driven by entrepreneurs and organizations through rule‐making, equipment, distinct names, and employment of new technologies.
Originality/value
The paper identifies a series of topics that merit closer scrutiny by historians whose research might inform contemporary scholars and practitioners of sport marketing.
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Helen Bennetts, Stephen Pullen and George Zillante
Over the last two decades the average floor area of new houses in Australia has increased significantly. This has coincided with greater expectations of thermal comfort in homes…
Abstract
Over the last two decades the average floor area of new houses in Australia has increased significantly. This has coincided with greater expectations of thermal comfort in homes. In certain locations, the result has been an escalation of the use of large mechanical air conditioning systems in houses. Since it is predicted that climate change will lead to an increase in the frequency and severity of extreme weather events such as heatwaves, the future maintenance of thermal comfort in houses in an affordable manner is likely to be challenging. This will have implications not only for the health and comfort of the occupants but also for peak energy loads. A compounding factor is the likelihood of increased energy prices caused, in part, by financial mechanisms aimed at minimising greenhouse gas emissions. There will be sections of the community, such as the elderly and the less well off, that will be particularly vulnerable to these combined factors.
This paper explores design strategies that could be incorporated in new and existing houses to improve thermal comfort for residents during heatwaves. It is shown that during such periods, behaviour change, thermal comfort requirements and extra energy consumption have a strong influence on devising solutions for this challenge. The results of a pilot study are given that indicate opportunities for creating cool refuges in the existing dwelling stock.
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The aim of this paper is to explore the development of the North American Society for Sport Management (NASSM) and to map the foundation that specific individuals, historical…
Abstract
Purpose
The aim of this paper is to explore the development of the North American Society for Sport Management (NASSM) and to map the foundation that specific individuals, historical works, and historians provided the founders of that organization and the field of sport management in general. The paper also aims to track the early beginnings of sport management and present sport as a viable area for business and management historians to conduct their research and discuss theory.
Design/methodology/approach
Following the initial work started by deWilde et al., this study drew on a wide range of primary and secondary sources and took an antiquarian and reconstructionist approach. Specifically, time-specific sport-related/focused dissertations, research articles, and archives from NASSM, along with published books and archives, were used to work toward the purpose of the study.
Findings
This paper illustrates that some of the critical founding members of sport management and NASSM drew upon the training of historians, with special emphasis from business history, and reacted to specific prompts to create the field (i.e. sport management). “History” and trained historians directly impacted the field of sport management by helping to establish NASSM, the Journal of Sport Management, and graduate study programs, in addition to fashioning the first field accreditation standards and seminal textbooks needed to educate the generalist or specialist sport management student.
Research limitations/implications
This research only tracks the beginnings of sport management and focuses on the contribution of “history” toward its development. This work recognizes there were other influences that were critical to the development of sport management.
Practical implications
Over time, sport management scholars have moved away from their small historical base and more toward true quantitative preferences. While this has helped the field gain some respectability within contemporary preferences, the re-utilization of historical methods and/or perspectives can help serve the future of sport management and business/management history research toward the study of emerging topics. Through collaboration sport management's leadership can realize the potential of the historical approach/orientation and management historians can enjoy another outlet to communicate their thoughts regarding management topics and theories.
Originality/value
The paper highlights that sport is rich in context and available to use for the study of management theory and behaviors.
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Richard W. Painter and Stephen Hardy
Under the European Union’s 1977 Acquired Rights Directive, workers transferred to another employer can expect the majority of their original terms and conditions of employment to…
Abstract
Under the European Union’s 1977 Acquired Rights Directive, workers transferred to another employer can expect the majority of their original terms and conditions of employment to be protected and changes made without consultation can constitute constructive unfair dismissal. Confusion over the application of the directive greatly affected the introduction of compulsory competitive tendering to the provision of local authority services in the UK. Many of the issues remain unresolved and will cause problems as compulsory competitive tendering is replaced by the duty on authorities to “achieve best value”. This article seeks to clarify the position for employers by reviewing the most recent case law from both British and European courts.
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The purpose of this paper is to review the acquisition of the Mark H. McCormack Collection by the University of Massachusetts, McCormack's role in marketing history and the…
Abstract
Purpose
The purpose of this paper is to review the acquisition of the Mark H. McCormack Collection by the University of Massachusetts, McCormack's role in marketing history and the significance of the collection to researchers.
Design/methodology/approach
The study is based on an examination of selected documents in the collection and interviews with University of Massachusetts archivists.
Findings
The McCormack Collection contains eight million pages documenting the history of IMG, McCormack's groundbreaking marketing and management company. Most documents cover the period 1960‐2000. IMG, which began as a golf company, became a key player in the marriage of sport and television, as well as the commercialization and globalization of sport and celebrity culture. The University Archives staff plan to make the collection a dynamic multidisciplinary research tool. The collection will be valuable to students of marketing, sport and other forms of popular culture. The availability of archival resources affects what topics researchers pursue. The McCormack Collection will make it possible to investigate a wide range of new topics and personalities.
Research limitations/implications
The paper was written before University of Massachusetts had fully developed its collection access policies or plans for digitizing the collection.
Originality/value
This paper alerts scholars to a major new research resource.
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Nick Adnett, Stephen Hard and Richard Painter
Compulsory competitive tendering (CCT) and market testing arecentral and controversial planks of government economic policy. Criticsquestion the level of efficiency gains which…
Abstract
Compulsory competitive tendering (CCT) and market testing are central and controversial planks of government economic policy. Critics question the level of efficiency gains which flows from the process and point to the deterioration of workers′ terms and conditions of employment in the aftermath of contracting out exercises. Recent case law, in extending employment protection rights to workers caught up in contracting‐out exercises, may make CCT a much less attractive proposition to private contractors. Analyses recent developments and, in the context of the draft revised directive on business transfers, poses the question whether CCT is destined to become a failed economic experiment.
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The purpose of this paper is to explore twentieth century sportscapes and their role in the development of urban arenas as places of sport.
Abstract
Purpose
The purpose of this paper is to explore twentieth century sportscapes and their role in the development of urban arenas as places of sport.
Design/methodology/approach
Utilizing frame theory and sport business history scholarship, the author examines entrepreneurs' development of six‐day bicycle races at Madison Square Garden. The main primary sources include autobiographies, morgue files, and newspapers.
Findings
In this paper, it is argued that entrepreneurs' shaping and marketing of six‐day races and their sportscapes resulted in a popular sporting spectacle and helped to promote arenas as spaces and places of sport.
Originality/value
The paper demonstrates the process and development of “frame management” in urban arenas and their transition to spaces and places of sport. By exploring six‐day bicycle races at Madison Square Garden, the paper shows the importance of a now‐forgotten cultural event to the development of the multi‐billion dollar sport industry and to one of the world's most iconic arenas. The paper adds to scholarship on bicycle racing and marketing history, as well as the historiography of the sport industry.