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To be able to continuously provide affordable services to consumers, managers of critical infrastructure (CI) maintenance supply networks have to balance investments in resilience with costs. At the same time, CI providers need to consider factors that influence resilience such as the geographical spread or the location of the network. This study aims to contextualize supply chain resilience knowledge by exploring how maintenance resource configurations impact resilience and costs in CI supply networks.

An in-depth longitudinal single case study of a representative CI provider that has centralized its maintenance supply network is used. Data were collected before and after the change to evaluate the effect of the changes on the maintenance supply network.

This study shows that in this specific CI maintenance context, structural resource choices such as the quantity or location of spare parts and tools, the creation and exploitation of tacit knowledge and staff motivation impact both resilience and costs due to geographical spread, network location and other network properties.

This study extends general supply chain resilience knowledge to a new setting (i.e. CI) and shows how existing insights apply in this context. More specifically, it is shown that even in engineered supply networks there is a need to consider the effect of human agency on resilience as the creation and exploitation of tacit knowledge are of immense importance in managing the network. In addition, the relationship between normal accidents theory and high reliability theory (HRT) is revisited as findings indicate that HRT is also important after a disruption has taken place.

Social media platforms, although often vilified in popular media, carry several potential benefits for expatriate training. This study set out to discuss in some depth whether social media platforms can be employed to enhance expatriate training outcomes, such as performance, adjustment and cultural integration.

Drawing on insights from experiential learning theory, this study develops propositions and a conceptual model relating to the incorporation of social media platforms into expatriate training.

Joining insights from the expatriate training literature with experiential learning theory, this study proposes several potential avenues for social media platforms as training tools. While social media use is not likely to be efficacious in itself, this study argues that social media platforms can be leveraged to enhance expatriate language training, acculturation and professional networking. These mediating relationships enhance social media’s effects on expatriate performance and adjustment.

This study paves the way for future empirical works regarding the implementation of novel tools in the pursuit of expatriate excellence. This paper develops a comprehensive model illustrating how social media platforms can positively impact expatriate training outcomes.

Consumers often prefer sustainable goods and services but fail to follow through with purchases that reflect these espoused values. The green intention–outcome gap is studied in many contexts but has yet to inform deathcare decisions. Industry reports suggest that most Americans prefer sustainable deathcare options, yet unsustainable corpse dispositions dominate the market. The purpose of this paper is to understand how history informs this phenonea.

This study looks to the past – using historical narrative analysis of deathcare trends and influential intermediaries – to understand the future of sustainable deathcare and the prospective role that marketers can play in bridging the gap between decedents’ preferences and survivors’ purchase outcomes.

Historical ritualization, medicalization and commercialization have resulted in the monopolization of traditional deathcare services. Mortuary professionals remain unresponsive to consumer preferences for sustainable alternatives.

Socioeconomic shocks can allow humanity to reflect and transition from consumerism to sustainability. COVID-19 has led to greater awareness of self-mortality, and death has become less taboo. The slow market penetration of sustainable deathcare services suggests a lack of communication between a decedent and their survivors. Marketing scholars need to help marketing practitioners bridge the preference-outcome gap.

To the best of the authors’ knowledge, this study is amongst the first to examine how history informs the sustainable action–outcome gap for deathcare preferences in a post-COVID environment and the role that marketers can play in perpetuating change.

The purpose of this paper is to identify the catalyzing factors team managers of previously successful European football clubs could capitalize on in order to build or rebuild the brand identity of their respective team via the Europa League.

The authors followed a case analysis method. The authors selected teams that have had a history of good performance in European competitions in the 1960s, 1970s, 1980s and early 1990s, before falling off the radar. A total of 19 teams, representing 15 countries, accepted the invitation.

The managers underlined eight major catalyzing factors. The managers specifically emphasize the importance of branding and how it can crystallize the promise these teams articulate to their fans, on and off the football pitch. Moreover, the values that a team encapsulates and communicates through its daily actions seem to represent the essence of the brand.

One risk relates to the respondents who could very well know what a brand is and how a brand should be managed in theory, but it does not necessarily mean that they know how to do it at all.

The paper highlighted the importance of shrewd management, especially when resources are scarce. A competition such as the Europa League might provide some room to maneuver but, above all, the organization must deliver the brand promise to its fans.

This is one of the first studies looking at the leverage a European football competition could provide to previously successful clubs.

Contextual changes in communications, social activism and perceptions of commercialization have changed the dynamics in sponsorship. This paper investigated the patterns in sponsorship and social justice within the context of a major sports event.

The European Football Championship serves as an impactful platform for sponsors due to its global reach. The sponsorship activations of the twelve official sponsors were investigated by analysing sponsorship expressions on the LED boarding during every match of the tournament. Furthermore, additional data on sponsorship characteristics and brand positioning was collected for every sponsor to define relevant factors to understand the differences in sponsorship communications.

During UEFA EURO 2020, five official sponsors changed their sponsorship activations. Adjustments were made in sponsorship expressions to position the brand on diversity and inclusion. The analyses of over 90,000 press photos and 51 official match videos clarified the dynamics of brand positioning, sponsorship characteristics in perspective of globalization patterns and different sponsorship approaches in different geographical, social and political contexts.

Decision makers in the global sports industry are challenged in their brand management and sponsorship approaches for the social good. This study supports to understand the sponsorship approaches and factors affecting these different strategies.

Despite the growing attention to social justice issues in sports, there is a need to understand inclusive marketing strategies in sponsorship relationships. Using data triangulation, the findings enabled to clarify differences in sponsor approaches to social justice and illustrate the complex dynamics of brand positioning on diversity and inclusion in the sponsorship ecosystem.