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Article
Publication date: 11 July 2017

Alexander Edeling, Stefan Hattula and Torsten Bornemann

This study aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship.

817

Abstract

Purpose

This study aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship.

Design/methodology/approach

Primary (n = 1,146) and secondary data from German professional soccer build the empirical base for this research. Multilevel logistic regression is used for data analysis.

Findings

The results show that retroactive interferences in the form of replacement sponsors for the same object reduce the recall of a former sponsorship, while the mere passage of time does not have a significant main effect. To counteract such forgetting, the empirical analysis shows that sponsor managers can influence recall of a former sponsorship positively after sponsorship termination by switching to a lower-level sponsorship for the same object or by engaging in subsequent sponsorships with other congruent objects in the same context.

Research limitations/implications

The focus on one type of sponsorship (sport sponsorship) in one country (Germany) is the main limitation of this research.

Practical implications

The findings of this paper should encourage managers to consider the long-term consequences of sponsorship engagements beyond the duration of the sponsorship contract. Managers can influence the recall of a sponsorship not only prior to and during an engagement, but also after the loss of sponsorship rights.

Originality/value

Previous research on former sponsorships has mainly focused on the phenomenon of former sponsor recall per se, without considering the determinants of the construct. This paper contributes to sponsorship literature by showing that the number of replacement sponsorships, a construct unique to the former sponsorship context, dominates the time since sponsorship ending as the main driver of forgetting. Moreover, it provides managers with new post-sponsorship strategies that help maintaining the recall of a former sponsorship at a high level.

Details

European Journal of Marketing, vol. 51 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 17 October 2016

Carmen-Maria Albrecht, Stefan Hattula, Torsten Bornemann and Wayne D. Hoyer

The purpose of this paper is to examine causal attribution in interactional service experiences. The paper investigates how triggers in the environment of a customer-employee…

3320

Abstract

Purpose

The purpose of this paper is to examine causal attribution in interactional service experiences. The paper investigates how triggers in the environment of a customer-employee interaction influence customer behavioral response to employees’ negative and positive affect. Additionally, it studies the role of sympathy and authenticity as underlying mechanisms of this relationship.

Design/methodology/approach

Two scenario-based experimental designs (N1=162; N2=138) were used. Videotaped scenarios served as stimulus material for the manipulation of two focal variables: the employee’s emotional display as either negative or positive and the availability of an emotion trigger in the interaction environment to convey the attribution dimension of cause uncontrollability. The emotion trigger’s visibility was varied in the two studies. Customer response was captured by buying intentions.

Findings

Customer responses are more favorable for both positive and negative interactional experiences when customers have access to information on cause uncontrollability (i.e. notice triggers in the interaction environment). Analyses reveal that these effects stem from feelings of sympathy for negative experiences and authenticity for positive experiences.

Originality/value

This research supports the relevance of causal attribution research on interactional service experiences, which have high-profit impact. Moreover, the findings underline the importance of the experience of fact in service interactions and thereby provide a more nuanced view on the discussion of whether service providers should use impression management strategies to engender customer satisfaction even when this behavior is “faked.”

Details

Journal of Service Management, vol. 27 no. 5
Type: Research Article
ISSN: 1757-5818

Keywords

Available. Content available
Book part
Publication date: 31 October 2022

Free Access. Free Access

Abstract

Details

Business in the 21st Century
Type: Book
ISBN: 978-1-80382-788-9

Available. Open Access. Open Access
Article
Publication date: 30 September 2022

James Olaonipekun Toyin and Modupe Cecilia Mewomo

The utilisation of building information modelling (BIM) technology is rapidly increasing among construction professionals across the world. Notwithstanding, recent studies…

3146

Abstract

Purpose

The utilisation of building information modelling (BIM) technology is rapidly increasing among construction professionals across the world. Notwithstanding, recent studies revealed a low level of BIM implementation in the context of the Nigerian construction sector. Moreover, previous studies have established that BIM application comes with its share of various barriers. Therefore, this study aims to carry out an on-site survey on barriers to the application of BIM on construction sites in the Nigerian construction industry.

Design/methodology/approach

An extensive review of literature on BIM barriers was conducted, from where 33 factors were identified as significant BIM barriers peculiar to the developing countries. A questionnaire was developed and distributed to the targeted respondents, who are practicing professionals in the Nigerian construction industry, based on the identified barriers. The data collected were analysed by using both descriptive and inferential statistics.

Findings

The principal component analysis revealed that 27 barriers were peculiar to the Nigerian construction industry. The “lack of familiarity with BIM capacity, habitual resistance to change from the traditional style of design and build, and poor awareness of BIM benefit” were identified as the three most critical barriers hindering BIM application on construction sites in the Nigerian construction industry.

Practical implications

This study reveals key information on the peculiar barriers to BIM application in the Nigerian construction industry. The avoidance of these barriers will not only assist various construction stakeholders in the successful implementation of BIM application on a construction project but also promote information management systems and productivity within the construction industry to a great extent. These will further improve post-construction activities.

Originality/value

This study provides a substantial understanding of BIM state of the art in the context of barriers hindering BIM application on construction sites in the Nigerian construction industry.

Details

Journal of Engineering, Design and Technology , vol. 21 no. 2
Type: Research Article
ISSN: 1726-0531

Keywords

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