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Housing is one of the basic necessities of humankind for survival and purchasing a home is often a substantial milestone. Individuals exhibit complex behaviour influenced by various factors while making decisions related to the purchase of residential properties. While most of the earlier studies have focused on understanding the purchasing behaviour of home buyers’ in developed countries, the research is limited on this topic in developing countries such as India. The booming information technology industry has rapidly increased the demand for residential properties among the migrant population in Bengaluru, India’s largest technology hub. Real estate developers strive to meet the requirements of prospective customers through innovative ways but face challenges in a competitive market.

It is essential to understand the factors influencing home buyers’ purchase attitudes for increasing property sales. However, a lack of research on this subject is identified in the emerging city of Bengaluru. This study aims to analyse the determinants of home buying decisions for potential investors in Bengaluru through structural equation modelling to provide insights for the real estate industry to construct houses as per their customers’ needs.

It was found that housing amenities, financial aspects, location conveniences and marketing services significantly influenced home buyers’ purchase decisions, whereas housing features do not.

The findings of this study offer valuable insights for governmental bodies to implement appropriate policies and for builders to design properties with features that cater to the target population, thereby promoting sustainable growth in the real estate industry.

Primary and secondary data.

This case is set in the year 1987 when many parts in India were milk deficient. Seasonal and cyclical shortages were more of a norm. There were however early signals that the cooperative dairying model across the country was gaining momentum and the milk production in the country was poised for a sharp upswing.

Masuum baby food is a winning brand in Shalanda Milk Foods portfolio with a top-line revenue of Rs 300m per annum, contributing to 60% of the firm’s revenue and registering a healthy 14% annual growth.

The brand was used as an additive for tea and coffee, a purpose for which it was not intended, apart from it being used as a baby food, which of course was the intended purpose.

The World Health Organisation had proposed a code which among other things proscribed brand advertisement and promotion of baby food with a view to promote mother’s milk for infants.

Though the brand sales seemed to continue to grow, thanks to demand operating above supply, there was a realization that the brand could head into an identity crisis and the fact that it cannot speak for itself could be damning.

The protagonist in the case came up with a strategy to launch a new brand with the same composition as Masuum and in a controlled manner transfer volume from Masuum to new brand. Even while appreciating the protagonist’s recommendation, the Managing Director exhorts him to come up with a stronger rationale for launching a new product and review whether it constitutes a comprehensive solution.

This case can be used at the Master’s in business administration level in the Marketing Management course. This case should be scheduled after covering topics on segmentation, targeting, positioning and brand.

This case can also be used to introduce case methodology as it follows the framework of sharply defining a problem, explaining the relationships amongst variables, identifying and evaluating solution choices, and recommending the most effective.

Scatter in the outcome of repeated experiments is unavoidable due to measurement errors in addition to the non-linear nature of the output responses with unknown influential input parameters. It is a standard practice to select an orthogonal array in the Taguchi approach for tracing optimum input parameters by conducting a few number of experiments and confirm them through additional experimentation (if necessary). The purpose of this paper is to present a simple methodology and its validation with existing test results in finding the expected range of the output response by suggesting modifications in the Taguchi method.

The modified Taguchi approach is proposed to find the optimum process parameters and the expected range of the output response.

This paper presents a simple methodology and its validation with existing test results in finding the expected range of the output response by suggesting modifications in the Taguchi method.

Adequacy of this methodology should be examined by considering the test data on different materials and structures.

The introduction of Chauvenet’s criterion and opposing the signal-to-noise ratio transformation on repeated experiments of each test run will provide fruitful results and less computation burden.

The study aims to explore how Soret and Dufour diffusions, thermal radiation, joule heating and magnetohydrodynamics (MHD) affect the flow of hybrid nanofluid (Al₂O₃-SiO₂/water) over a porous medium using a mobile slender needle.

To streamline the analysis, the authors apply appropriate transformations to change the governing model of partial differential equations into a group of ordinary differential equations. Following this, the authors analyze the transformed equations using the homotopy analysis method within Mathematica software, leading to the derivation of analytical solutions. This study investigates how changing values for porous medium, MHD, Soret and Dufour numbers and thermal radiation influence concentration, temperature and velocity profiles. In addition, the research assesses the effects on local Sherwood number, skin friction and Nusselt number.

In this investigation, the authors explore the movement of a needle away from its origin ( ε > 0). As the magnetic and porous medium parameters increase, there is a correspondence decrease in the velocity profile. Simultaneously, an increase in the Dufour number and thermal radiation parameter yields to a higher temperature profile, whereas arise in the Soret number results in an enhanced concentration profile. Furthermore, growth in the magnetic field parameter is correlated with a reduction in skin friction, Nusselt and Sherwood numbers. In addition, an examination of the data reveals that an escalation in the thermal radiation parameter is associated with an elevation in the Nusselt number. Moreover, an elevation in the Dufour number results in an augmentation in the Nusselt number.

These results have practical applications across diverse fields, including heat transfer enhancement, energy conversion systems, advanced manufacturing and material processing.

This study is distinctive in its investigation of the flow of hybrid nanofluid (Al₂O₃-SiO₂/water) over a slender, moving needle. The analysis includes joule heating, MHD, porous medium, thermal radiation and considering the effects of Soret and Dufour.

Metal matrix composites (MMC) has been a section which gives an overview of composite materials and owing to those exceptional physical and mechanical properties, particulate-reinforced aluminum MMCs have gained increasing interest in particular engineering applications. Owing to the toughness and abrasive quality of reinforcement components such as silicon carbide (SiC) and titanium carbide (TiC), such materials are categorized as difficult materials for machining. The work aims to develop the model for evaluating the machinability of the materials via the response surface technique by machining three distinct types of hybrid MMCs.

The combined effects of three machining parameters, namely “cutting speed” (s), “feed rate” (f) and “depth of cut” (d), together with three separate composite materials, were evaluated with the help of three performance characteristics, i.e. material removal rate (MRR), cutting force (CF) and surface roughness (SR). Response surface methodology and analysis of variance (ANOVA) both were initially used for analyzing the machining parameters results.

The contours were developed to observe the combined process parameters along with their correlations. The process variables were concurrently configured using grey relational analysis (GRA) and the composite desirability methodology. Both the GRA and composite desirability approach obtained similar results.

The results obtained in the present paper will be helpful for decision-makers in manufacturing industries, who work on metal cutting area especially composites, to select the suitable solution by implementing the Grey Taguchi and modeling techniques.

The originality of this research is to identify the suitability of process parameters combination based on the obtained research results. The optimization of machining parameters in turning of hybrid metal matrix composites is carried out with two different methods such as Grey Taguchi and composite desirability approach.

The purpose of this paper is to examine the antecedents of customer satisfaction during mortgage purchases. Mortgage demand in the USA has reached an all-time high because of an increase in housing demand after COVID-19. Nonetheless, several customers are dissatisfied with their service providers. Customers who actively search the market gain more information about mortgage providers and use this information to define expectations for lenders. The only way there will be customer satisfaction is if lenders meet these expectations. Therefore, it is economically significant for mortgage lenders to discover the antecedents of mortgage satisfaction.

In this study, the partial least squares approach was used to test the hypothesis that satisfaction was influenced by objective knowledge, familiarity and search intensity among a sample of customers (n = 4,512) from the National Survey of Mortgage Originations who had purchased a mortgage in the USA between 2019 and 2020.

The results of structural modelling showed that familiarity (β = 0.23 and p = 0.01) with and knowledge (β = 0.16 and p = 0.01) of mortgages significantly affected consumer satisfaction during mortgage purchase. Search intensity (p = 0.01) mediated the relationship between knowledge, familiarity and satisfaction.

The primary implication is that mortgage service providers should prioritise educating customers about the mortgage buying process on their websites and in person. So managers must actively assist clients in having realistic expectations. Second, mortgage companies should establish a presence on third-party mortgage comparison websites to ensure that customers actively consider alternatives, thereby increasing customer satisfaction.

This study is unique in being an exploratory study to examine the antecedents of mortgage satisfaction using a public data set. This study uniquely examines the National Survey of Mortgage Originations data set with partial least squares approach to examine underlying customer attitudes.

The purpose of this paper is to consider a two-dimensional unsteady Casson magneto-nanfluid flow over an inclined plate embedded in a porous medium. The novelty of the present study is to investigate the effects of Soret–Dufour on unsteady magneto-nanofluid flow.

Appropriate similarity transformations are used to convert the governing non-linear partial differential equations into coupled non-linear dimensionless partial differential equations. The transformed equations are then solved using spectral relaxation method.

The effects of controlling parameters on flow profiles is discussed and depicted with the aid of graphs. Results show that as the non-Newtonian Casson nanofluid parameter increases, the fluid velocity decreases. It is found that the Soret parameter enhance the temperature profile, while Dufour parameter decreases the concentration profile close to the wall.

The novelty of this paper is to consider the combined effects of both Soret and Dufour on unsteady Casson magneto-nanofluid flow. The present model is in an inclined plate embedded in a porous medium which to the best of our knowledge has not been considered in the past. The applied magnetic field gives rise to an opposing force which slows the motion of the fluid. A newly developed spectral method known as spectral relaxation method (SRM) is used in solving the modeled equations. SRM is an iterative method that employ the Gauss–Seidel approach in solving both linear and non-linear differential equations. SRM is found to be effective and accurate.

A study on convective aspects was carried out on a Couette flow in an irregular channel by applying a constant uniform magnetic field parallel to the channel flow.

The dynamic study of such a flow resulted in highly nonlinear coupled partial differential equations. To solve these partial differential equations analytically, regular perturbation method was invoked for velocity, temperature and concentration with a combined parameter of Soret and Forchheimer. The numerical computational results have been extracted for various nondimensional parameters with regard to fluid and particle flow as well as for temperature and solute concentration.

The current article presents a novel approach to assess the effects of drag force as well as the diffusion-based interactions between the velocity, temperature and concentrations with the aid of Soret and Dufour on two-dimensional MHD mixed with a dusty viscoelastic fluid.

The results found are in good agreement with the earlier studies in the absence of nonlinear effect of Forchheimer model.

In the present investigation, hydromagnetic boundary layer flow of Walters’-B fluid over a vertical porous surface implanted in a porous material under the action of a strong external applied magnetic field and rotation is presented. In several industrial applications, the external applied magnetic field is strong enough to produce Hall and ion-slip currents. Thus, the influence of Hall and ion-slip currents is also considered in this analysis. The flow through configuration is generated because of time varying motion of the free-stream and buoyancy action.

Regular perturbation scheme is used to obtain the solution of the system of coupled partial differential equations representing the mathematical model of the problem. Numerical computation has been performed to notice the change in flow behavior and the numerical results for velocity field, temperature field, species concentration, skin friction, rate of heat and mass transfer are presented through graphs and tables.

An important fact noticed that the exponential time varying motion of the free-stream induces reverse flow in the direction perpendicular to the main flow. Rising values of the strength of the applied magnetic field give increment in the fluid velocity in the neighbourhood of the vertical surface, this may cause because of the exponential motion of the free-stream. The behaviour of the Darcian drag force is similar as magnetic field on fluid flow.

In literature, very less research works are available on Walters’-B fluid where unsteadiness in the system occurs because of time varying motion of the free-stream. In this paper, the authors have made an attempt to study the action of Hall and ion-slip currents, rotation and external applied magnetic field on hydromagnetic boundary layer flow of Walters’-B fluid over a vertical surface implanted in a porous material.

corporate policy and strategy – mergers and acquisitions.

Post graduation (MBA and other management degrees). It includes courses on Strategic Management, Business Environment and International Business.

Markets are becoming highly connective, accessible and communicative and reaching maturity at a very high phase. Acquisition is a choice to enhance the emerging and diversified markets. This case paper presents insights on Vedanta – Cairn India cross-border acquisition deal in Indian oil and exploration industry. This case synchronizes the gap between strategic planning and outcome of actions. The study exclusively evidences the reaction of stocks of all attached parties against acquisition announcement and compares with market performance.

Strategic mapping of business negotiations, while in-organic choices, further the impact of economic, political, legal and regulatory factors on cross-border mergers and acquisitions (M&A), deliberate deal financing mechanism and leadership diplomacy. It proposes from the viewpoint of corporate in-organic alternatives and to strengthen the upcoming research field of strategy & policy.

Global M&A market, shareholding pattern, income statement and balance sheet of Cairn India Ltd, financial figures of Vedanta Resources, tabular data on stock and index performance, deal structure and teaching note.