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This paper aims to focus on the basic principle of WO₃ gas sensors to achieve high gas-sensing performance with good stability and repeatability. Metal oxide-based gas sensors are widely used for monitoring toxic gas leakages in the environment, industries and households. For better livelihood and a healthy environment, it is extremely helpful to have sensors with higher accuracy and improved sensing features.

In the present review, the authors focus on recent synthesis methods of WO₃-based gas sensors to enhance sensing features towards toxic gases.

This work has proved that the synthesis method led to provide different morphologies of nanostructured WO₃-based material in turn to improve gas sensing performance along with its sensing mechanism.

In this work, the authors reviewed challenges and possibilities associated with the nanostructured WO₃-based gas sensors to trace toxic gases such as ammonia, H₂S and NO₂ for future research.

This work addresses how consumer perceptions of quality may be influenced by the composition of competition. I develop a theoretical framework that explains how consumer evaluations of quality can be negatively impacted by a product's stylistic similarity to popular competitors. These issues are examined empirically using more than 75,000 online consumer evaluations, from the evaluation aggregator Rotten Tomatoes, of 123 feature films released in the United States during 2007. Results suggest that during a movie's opening week, movies that are stylistically similar to the top-performing box office movie are evaluated less favorably. Additional analyses indicate that this negative effect may persist in later periods due to social conformity pressures, and that there is reduced demand for those movies that are stylistically similar to the top box office performer. This article contributes to the broader literature in strategic management by depicting how stylistic features of competitors can affect consumer behaviour and perceptions of quality in markets. This work also suggests managerial implications for entry-timing decisions and positioning choices.