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Waste in the marine environment has become a serious task to be managed. Uncontrolled dumping creates large amounts of methane gas contributing to greenhouse gas emissions. This conceptual paper focuses on the role of community in waste management activities to reduce carbon emissions in the marine environment. Hence, this paper aims to examine using literature, the various roles of community, types of marine waste and its impact on carbon emissions and climate change.

The paper is based on evaluation and criticism from previous studies and provides a hypothetical understanding of the human contribution to climate change, and its impacts which will increasingly affect climate change and sustainable tourism.

The results from this study can be used as a guide for policy makers to help improve community participation and public engagement in efforts to reduce the levels of waste in the marine environment. This is especially critical in rural tourism destinations where the impact of uncontrolled marine waste has serious consequences for the tourism industry.

The paper contributes to a better understanding of the role of community in mitigating waste to attain a higher quality of tourism experience and environmental benefits from emission level reductions.

The aim of this paper is to examine the various indicators of marine waste management and its adaptability to the tourism industry in Semporna District, Sabah. Marine waste management was identified as a serious concern in Semporna, specifically the increase in general and hazardous waste and the lack of waste reduction activities. Selected waste management indicators can help to support information‐based decision making in many levels of tourism planning and management.

The paper is a critical review of previous studies. It provides a theoretical understanding for readers to recognize the indicators used in marine waste management in the context of managing the environment in tourism destinations.

This paper provides an overview of the environmental indicators widely used in waste management of marine and island destinations and identifies indicators with potential for application in Semporna and islands off the coast of Semporna.

The paper provides vital information to assist the local government select suitable indicators to alleviate marine waste management in Semporna, Sabah.

The paper contributes to a better understanding of marine waste available management indicators in the tourism environment. The use of these dependable measurements should serve as a “report card” for each marine tourism site in the country.

This article aims to provide a case study of rural tourism in the island of Labuan, Malaysia from the broadcasting and business perspectives. It explores the collective social responsibilities of the local stakeholders and the related local authorities.

The study uses a mixed mode of quantitative and qualitative methodologies, and a framework of the five dimensions of sustainable rural tourism and corporate social responsibility to explain how radio broadcasting and the business communities' initiatives are socially responsible towards tourism.

The research reveals that locals and stakeholders receive sufficient information from the media, especially Labuanfm, but stakeholders could be more responsible and efficient in channeling the required information for the continued sustenance of rural homestay tourism as a viable economic activity.

The study recommends that stakeholders offer additional commitment as formal assistance for homestay entrepreneurs is not a healthy option in the face of competitive development of modern hotel accommodation.

For the first time, an evaluation of stakeholders' CSR has been undertaken. This study should raise government awareness of Labuan's rural livelihood and the need for a communication strategy that disseminates an actionable communication plan.

This study aims to assess the possibility of adapting evidence-based policies in the daily operations of tour operators in Semporna, Sabah, Malaysia. This intervention is important, as on-site investigations reveal that operators are operating their businesses with little reference to the ecotourism policy guidelines.

This study adopted a full qualitative approach. In-depth interviews were conducted on tour operators in Semporna, while text mining was used to elicit data from the Malaysian National Ecotourism Plan. Thematic analysis was used to analyse the data from the primary sources.

Gaps were evident between best practices guidelines from the National Ecotourism Plan and the day-to-day practices of tour operators in Semporna, Sabah. This was due to the limitations of the National Ecotourism Plan and the limitations of the operators in identifying and adhering to best practices; the impracticality of best practices in site-specific scenarios; and the benefit of adapting evidence-based practices (ECP) in Semporna, Sabah.

The implications of this study include a plan to bring forth a non-parochial and innovative approach in rural tourism policymaking process and to advocate evidence-based intervention through the inclusion and participation of stakeholders.

This study contributes towards the requisite of evidence-based intervention for rural tourism policies to meet site-specific needs.

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and enhancing responsible rural tourism practices in Malaysia.

Based on the theme issue, a critical content analysis of the papers selected for the issue was undertaken.

The summary paper generally highlights all emerging and innovative approaches from various case studies in rural tourism destinations in Malaysia.

The complex and dynamic realities of rural tourism are both a challenge and an opportunity for responsible governance of rural tourism destinations.

The current theme issue explores emerging models from stakeholders' perspectives to enhance the concept of rural tourism sustainability in the context of the economy, social and environment.

The study aims to conduct a critical analysis of available economic tools to value non‐market rural tourism products and services, and assess the strengths and weaknesses of these tools.

The paper reviews existing valuation methods to better understand how estimates of rural tourism products and services are conducted. The paper also critically evaluates the applicability of these methods.

The study concludes that the selection of a method is mainly based on applicability of the approach. In assessing the non‐market value of rural tourism products and services, a method is selected by identifying its strengths and weaknesses. A review of previous studies suggests the evaluation of the practicality of each method according to the topic studied.

The paper contributes to a better understanding of available valuation approaches that give reliable estimates on non‐market rural tourism products and services.

The aim of this article is to explore wildlife value orientation (WVO) beliefs of community members involved in the Miso Walai Homestay program in Lower Kinabatangan, Sabah.

The researcher utilized the qualitative method of thematic analysis and the sampling technique of purposive/judgemental method which reached saturation point at 16 respondents, who were all local community employees of the Miso Walai Homestay program. A total of 13 semi‐structured questions were posed to all interviewees in their native Bahasa Melayu language or English.

Interviewees expressed preference for viewing wild species not in enclosed structures but in their natural habitat. This was also the view of tourists in the homestay program. This community recognizes that community‐based ecotourism can be a means of habitat protection and income for both wildlife protection and the local community.

This case study may not only contribute to an increased satisfaction level of tourists with the overall experience, but also to the attraction of new tourists, searching for a participatory role by simply choosing a homestay accommodation or physically contributing to conservation activities.

It has been acknowledged that tourism can play a role in employment creation and in raising the rural community's standard of living. This paper aims to examine the economic benefits emanating from tourism development for a local community in the area of Kinabalu National Park, Sabah.

Qualitative data was used to provide an in‐depth analysis of the findings on willingness of residents to participate in tourism activities.

The local community of Kinabalu National Park perceive the tourism sector to have greatly contributed to their economic growth. However, the community has raised other issues in ensuring the sustainability of the park, especially in terms of the provision of facilities.

The relevant stakeholders need to carefully plan appropriate policies and regulations to ensure maximum economic benefit is gained by local community participation in tourism development within the limited carrying capacity of Kinabalu National Park.

This study provides an understanding of the economic impact of tourism on the local community in Kinabalu National Park. It calls for government action to look into the carrying capacity of the Kinabalu National Park in the near future.

This study aims to examine the relationship between recreation specialization and diver's underwater behavior in Perhentian Island.

Data were collected using a pilot survey on 50 divers in Perhentian Island. In‐depth interviews with several dive operators were also conducted to support the findings.

Specialized divers tend to recognize unacceptable behavior rather than less specialized divers. Skilled specialized divers tend not to touch the reefs and not to collect dead pieces of the corals compared to less skilled divers.

Specialization and skills of divers can be used as an input to study diver underwater behavior while simultaneously providing insights on coral preservation.

It is important to manage diver behavior as there are now several diving operators who offer unlimited diving packages catering to day and night diving from shore. Divers can minimize their impacts by practicing responsible diving behavior. Measures emanating from this study on diver underwater behavior may be implemented to encourage responsible scuba diving activity among divers and ensure longevity of the coral reefs.