Alistair Moir, Eve Read and Sophie Towne
This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.
Abstract
Purpose
This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.
Findings
This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.
Originality/value
The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.