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Article
Publication date: 3 June 2024

Zafer Adiguzel, Fatma Sonmez Cakir, Songul Yesilot Zehir and Cemal Zehir

In today’s economic conditions, businesses face great challenges related to competitiveness. The effort to respond flexibly to the changing business environment and customers’…

193

Abstract

Purpose

In today’s economic conditions, businesses face great challenges related to competitiveness. The effort to respond flexibly to the changing business environment and customers’ demands constantly puts pressure on innovation. For this reason, research purpose to examine the effects of learning capabilities and market orientation in logistics companies during the pandemic.

Design/methodology/approach

In this research, a quantitative method was adopted and partial least squares structural equation modeling (PLS-SEM) was applied. The research is based on four variables. A conceptual research model was established through literature review and the model was tested. Within the scope of this research, A sample of 544 participants was taken to construct and test the model, and a 39-statement scale was presented to them. After presenting the reliability and validity values on the model, hypotheses were tested. Analyses were conducted using Smart-PLS 3.3 software.

Findings

As a result of the research conducted in logistics companies, the positive effects of learning orientation on performance outputs and the positive effects of market orientation as both a mediator and an independent variable show that these concepts are important for company management.

Research limitations/implications

Considering the limitations of the research, it would be wrong to generalize the results of the analysis for different sectors because the data were collected from experts working in logistics companies. Therefore, it is necessary to make evaluations taking into account the limitations of the research. In future studies, it is recommended to make comparisons with research in different sectors, taking into account the limitations, and to enrich the literature with more research in this area.

Practical implications

Because of the importance of logistics activities seen in all countries with the pandemic period, it can be explained as a result of the analyses that the performance outputs are positively affected by the learning orientation, the companies’ adaptation to continuous change and development and their emphasis on market orientation at the same time.

Originality/value

The research is an original study as it analyzes the effects of learning orientations of logistics companies on the problems and opportunities experienced in the supply and distribution channel along with the pandemic process.

Details

Industrial and Commercial Training, vol. 56 no. 3
Type: Research Article
ISSN: 0019-7858

Keywords

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Article
Publication date: 10 December 2024

Zafer Adiguzel, Fatma Sonmez Cakir, Songul Yesilot Zehir and Cemal Zehir

In order to make a difference in a globally competitive environment, companies should analyze their competitors, which is one of the factors around them, well, do research…

42

Abstract

Purpose

In order to make a difference in a globally competitive environment, companies should analyze their competitors, which is one of the factors around them, well, do research, observe the environment and know how to adapt. For this purpose, the research examines the effects of competitive intensity and marketing and sales capabilities, together with the global capabilities of logistics companies operating internationally (third-party logistics companies (3PL)), which are examined.

Design/methodology/approach

To establish and test the model, a sample of 504 participants working at senior levels in internationally operating logistics companies (third-party logistics companies (3PL)) with their headquarters in Istanbul was taken and a scale consisting of a total of 32 statements was presented to them. Analyses were performed using Jamovi and SmartPLS 3.3.5. This program was used because, in addition to estimating path models with latent variables, it also calculated standard results evaluation criteria. First, the results of factor analysis are given. After these analyses were completed, the hypotheses were tested.

Findings

This research is supported by hypotheses as a result of the analysis that global capabilities are an important factor for logistics companies at the international level, and that the competitive intensity also affects the performance outputs and that marketing and sales capabilities also have an impact.

Research limitations/implications

Since data are collected from logistics companies operating globally, it is necessary to pay attention when the analysis results are compared with different sectors. Because the intensity of competition may vary depending on the sector and market in which companies operate. At the same time, the data were collected from authorized white-collar employees working at a senior level in logistics companies. Because, in terms of the level of being able to answer the questions about the variables examined in the research model, data were collected from high-level officials.

Practical implications

It is getting harder and harder to compete on a global scale by going beyond national borders. The results of the analysis show how important the global capabilities of logistics companies are, especially the increasing importance of logistics activities for countries. For this reason, logistics companies operating on an international scale need to attach importance to the competitive intensity and develop their marketing and sales capabilities.

Originality/value

The research is original in that it examines the global capabilities of logistics companies in their international activities and the effects of competition intensity. In addition, it is important for companies in this sector to examine the effects of marketing and sales capabilities so that logistics companies can reach more customers in their international activities and be more effective in the market compared to their competitors.

Details

International Journal of Productivity and Performance Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0401

Keywords

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Article
Publication date: 24 October 2022

Fatma Sonmez Cakir, Zafer Adiguzel, Songul Yesilot Zehir and Cemal Zehir

The purpose of this study is to examine the effects of production capabilities, competition intensity and marketing and sales capabilities on the export and production…

322

Abstract

Purpose

The purpose of this study is to examine the effects of production capabilities, competition intensity and marketing and sales capabilities on the export and production performances of textile companies engaged in export-oriented production return to normal life from the pandemic.

Design/methodology/approach

Within the scope of the research, a sample of 683 white-collar expert participants was taken and a scale consisting of 29 statements in total was presented to them. The structural equation modeling (SEM) model was analyzed with the study SmartPLS. At the first stage, the relations between the scale expressions and the variables were given with factor loads and weights, validity/reliability analyzes were made for the model, and finally, the research model was tested.

Findings

As a result of the analysis in the research, it can be explained that the production capabilities and marketing and sales capabilities are important for the performance of the companies, at the same time the intensity of competition keeps the companies in a dynamic structure and the intensity of competition is also important for the companies to develop themselves.

Research limitations/implications

Considering the limitations of the research, data were collected from white-collar employees working in export-oriented textile companies in Istanbul. Because in order to answer the questions about the variables representing the research model, expert and authorized employees were required.

Practical implications

It can be explained that the performance of companies in the production sector is positively affected if they discover opportunities in risky environments so that they can gain an advantageous position over their competitors in an intense competitive environment. Because it can be assumed as a result of the analysis that textile companies want to evaluate the opportunities in the competitive environment by using their production, marketing and sales abilities during the pandemic process.

Originality/value

The research is unique in that it sets an example for future studies by examining the effects of production capabilities, competitive intensity and marketing and sales capabilities, which are likely to affect the performance of textile companies in the return of normal life from pandemic conditions.

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