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1 – 2 of 2Collins Kankam-Kwarteng, George Nana Agyekum Donkor and Solomon Kwarteng Forkuoh
The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile…
Abstract
Purpose
The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana. Particularly, the study estimated the moderating effect of marketing capability on the relationship between CSR and consumer behavioral responses.
Design/methodology/approach
Both customers and employees of three major mobile telecommunication companies were sampled for this work. A mixed linear regression technique was used to examine the relationship between corporate responsibility, marketing capability and customer behavioral responses.
Findings
The empirical results revealed that marketing capabilities moderate the relationship between CSR and consumer responses in the telecommunication industry.
Research limitations/implications
The study proposes practical dimensions to the mobile telecommunication companies that the extensive development of strong marketing capabilities serves a conduit for CSR to achieve favorable consumer responses.
Originality/value
The results have opened up rather a limitation studies on the moderation role marketing capabilities in relationship between CSR and consumer behavioral responses in the telecommunication industry.
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Emmanuel Affum-Osei, Henry Kofi Mensah, Eric Adom Asante and Solomon Kwarteng Forkuoh
The purpose of this study is to examine the (1) psychometric properties of Crossley and Highhouse's job search strategy scale and (2) the predictive utility of the scale on fit…
Abstract
Purpose
The purpose of this study is to examine the (1) psychometric properties of Crossley and Highhouse's job search strategy scale and (2) the predictive utility of the scale on fit perceptions.
Design/methodology/approach
Data were collected from unemployed job seekers in Ghana (nT1 = 720; nT2 = 418). Exploratory and confirmatory factor analyses were conducted to examine the data.
Findings
Exploratory factor analysis on the first random sub-sample (n = 362) supported a three-factor model. Confirmatory factor analysis on the second random sub-sample (n = 358) confirmed the three-factor structure and was invariant across job search contexts and genders. Moreover, structural path results showed that the use of focussed and exploratory job search strategies facilitated positive fit perceptions and the use of haphazard job search resulted in poor job fit perceptions.
Originality/value
This study is the first to examine the dimensionality of job search strategies based on different job search context by linking it to fit perceptions. Moreover, the authors provide evidence that the job search strategy scale has a valid psychometric property and a promising instrument to assess job search behaviour across job search contexts and genders in an understudied population.
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