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Online grocery service (OGS) has significantly grown in recent years, particularly during the Covid-19 pandemic. This surge has attracted significant scholarly attention and resulted in many scientific articles in the last five years. Adopting a bibliometric review approach, this study attempts to comprehensively and systematically analyse the academic literature on OGS.

A Scopus search using pertinent keywords followed by PRISMA screening identified 384 relevant articles. Articles were analysed using VOSviewer and Biblioshiny, which employed citation and thematic analysis.

The study identifies the significantly impactful authors, articles, and journals. While the analysis reveals the evolution across four time-frames, it also highlights the clusters representing the literature strands. Six major themes are identified in the literature, and potential future research enquiries are suggested.

As the first study to include over 350 articles, it comprehensively represents the current state of the OGS literature, utilising performance and thematic analysis techniques. The article contributes significantly to the academic discourse surrounding OGS by synthesising and presenting diverse themes. Further, the future research questions provide a foundation for advancing the literature and guiding future scholarly work in the OGS domain.

The Indonesian Government demanded that all beverages and food products, including rice, be halal-certified. Farmers play a crucial role in the rice halal certification procedures. The purpose of this study is to investigate the factors influencing farmers’ intentions and behaviours towards halal rice production.

Partial least squares–structural equation modelling was used to analyse survey data collected from 278 rice farmers in Indonesia.

This study indicates that farmers’ intentions and perceived behavioural control have a favourable and significant impact on their behaviours towards halal rice farming. Importantly, halal certification awareness can operate as a moderator to improve the effects of attitude on farmers’ intentions to comply with halal requirements in rice production.

This study’s results hold significant practical implications for stakeholders interested in encouraging farmers to purchase halal-certified rice seeds and sell paddy to halal-certified rice milling companies. Efforts to improve farmers’ knowledge and awareness of halal certification include organising halal certification courses, creating a supportive social environment, sharing farmers’ success stories and establishing support mechanisms to assist farmers in incorporating halal concepts into their businesses.

Research on halal certification from producers’ perspectives, particularly among farmers, remains limited. This study addresses this gap by exploring farmers’ behaviours towards halal rice production and contributing insights for stakeholders interested in promoting halal rice certification.