John Hamilton and Singwhat Tee
Four learning modes, interacting through students as different learning systems, are mapped into a cone-of-learning continuum that allows tertiary institutions to visually…
Abstract
Purpose
Four learning modes, interacting through students as different learning systems, are mapped into a cone-of-learning continuum that allows tertiary institutions to visually re-consider where within their cone-of-learning, they choose to position their learning approaches. Two forms of blended learning are also distinguished. The paper aims to discuss these issues.
Design/methodology/approach
Undergraduate law, business, IT, and creative arts student perceptions are structural equation modelled (SEM) into traditional, blended-enabled, blended-enhanced, and flexible learning systems.
Findings
Within the SEM derived learning cone-of-learning continuum, a migration from traditional learning systems towards blended and flexible learning systems typically offers higher-net levels of undergraduate student learning experiences and outcomes.
Research limitations/implications
The authors do not capture learning system feedback loops, but the cone-of-learning approaches can position against chosen competitors. The authors recognise benchmark, positioning, and transferability differences may exist between different tertiary institutions; different learning areas; and different countries of operation. Cone-of-learning studies can expand to capture student perceptions of their value acquisitions, overall satisfaction, plus trust, and loyalty considerations.
Practical implications
The cone-of-learning shows shifts towards flexibility as generating higher student learning experiences, higher student learning outcomes, and as flexible technologies mature this demands higher student inputs. These interactive experiential systems approaches can readily incorporate new technologies, gamifications, and engagements which are testable for additional student deep-learning contributions. Experiential deep-learning systems also have wide industrial applications.
Social implications
Understanding the continuum of transitioning between and across deeper-learning systems offers general social benefit.
Originality/value
Learning system studies remain complex, variable systems, dependent on instructors, students, and their shared experiential engagements environments. This cone-of-learning continuum approach is useful for educators, business, and societal life-long learners who seek to gauge learning and outcomes.
Details
Keywords
John R. Hamilton, Singwhat Tee and Murray C. Prideaux
The inbound event tourists drawn to an Australian destination to participate in one of 14 annual international auto racing (AR) events can be sectioned to release each group’s…
Abstract
Purpose
The inbound event tourists drawn to an Australian destination to participate in one of 14 annual international auto racing (AR) events can be sectioned to release each group’s behavioural perspectives around their tourism-related impacts on the destination. The paper aims to discuss these issues.
Design/methodology/approach
Inbound event tourists attending the destination are surveyed during the three-day major event. Each respondent displays non-uniform, personally driven agendas and varying degrees of local tourism acceptance.
Findings
Inbound event tourists self-select into one of six psychologically framed AR sport groupings, and exhibit micro-differences that can then be used to align local tourism around future.
Research limitations/implications
The authors do not consider locals attending this international series AR event, but project their destination tourism and event impacts to be less than those of inbound event tourists. Totally, 90 per cent of inbound AR event tourists each fit one of six motive groups and each group exhibits behaviours, decision-making and spending patterns which can be later optimized in preparation for the destination’s next major event.
Practical implications
AR attendees self-select into just one behavioural attendance motive. Group approaches unlock new understanding of event attendees and their behaviours. Inbound event tourists spend 2 to 1 on the destination’s tourism vs its major event. Destinations targeting inbound event tourists should grow their spend ratio by bundling local tourism offerings into short length-of-stay requirements offering conservatively priced (under $100/activity), adventure focused, tourism options.
Originality/value
This study links inbound event tourist groupings; acquisitions; stay patterns and spending. It captures the economic components and their relative impact on the destination. By combining all the sub-groups of inbound (and local) AR event attendees, a better representation of their economic impact on the destination can be determined.
Details
Keywords
I Made Sukresna, John Hamilton and Singwhat Tee
Paired channel relationship constructs are used to conjointly compare the perspectives of Indonesian manufacturers and their connecting distributors when engaging and relating…
Abstract
Purpose
Paired channel relationship constructs are used to conjointly compare the perspectives of Indonesian manufacturers and their connecting distributors when engaging and relating across each shared marketing channel. The purpose of this paper is to hypothesize long-term orientation (LTO) and role-performance as joint drivers that positively influence dependence, satisfaction, and trust constructs for each manufacturer and distributor domain.
Design/methodology/approach
A structural equation modelling-comparative model is developed, tested, and validated for the Indonesian manufacturing sector. The sample size is 140 pairs of medium-to-large-sized manufacturers and their connecting distributors. The respondent is individual who is responsible and knowledgeable in dealing with his/her company’s manufacturer or distributor.
Findings
Both the manufacturer-distributor LTO and their role-performance jointly drive the outcomes of the shared marketing channel relationship, and both parties’ behaving similarly (except for the influence of their role-performance onto their partner’s satisfaction).
Research limitations/implications
This study have not investigated possible two-way interactions between constructs across the channel. Combined, paired, manufacturer and distributor dataset questions can expose the connectivities relationships between the partners. The insignificant influence of role-performance on economic satisfaction within the manufacturer domain requires further research on the possible presence of mediating construct(s) between those constructs, and on the broadening of the definition of satisfaction. Past channel research revealed that trust interacts with satisfaction, yet this study does not find significant interactions between the outcomes constructs.
Practical implications
In Indonesia each marketing channel’s manufacturer and distributor management team should jointly enhance both their shared long-term relationship, and their respective role-performance. This long-term view is implementable through long-term marketing channel contracts.
Originality/value
This study contributes to marketing channel theory with the LTO and the role-performance of a channel partner jointly driving the other partner’s economic satisfaction, trust, and their dependence specifically within the Indonesian context. The benchmarking of a marketing channel’s performance within a trusting and satisfying channel relationship sets the framework for the development of future optimization studies (of at least the five connectivities constructs used herein).