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Short-term rental option enabled via accommodation sharing platforms is an attractive alternative to conventional long-term rental. The purpose of this study is to compare rental strategies (short-term vs long-term) and explore the main determinants for strategy selection.

Using logistic regression, this study predicts the rental strategy with the highest rate of return for a given property in the City of Philadelphia. The modeling result is then compared with the applied machine learning methods, including random forest, k-nearest neighbor, support vector machine, naïve Bayes and neural networks. The best model is finally selected based on different performance metrics that determine the prediction strength of underlying models.

By analyzing 2,163 properties, the results show that properties with more bedrooms, closer to the historic attractions, in neighborhoods with lower minority rates and higher nightlife vibe are more likely to have a higher return if they are rented out through short-term rental contract. Additionally, the property location is found out to have a significant impact on the selection of the rental strategy, which emphasizes the widely known term of “location, location, location” in the real estate market.

The findings of this study contribute to the literature by determining the neighborhood and property characteristics that make a property more suitable for the short-term rental vs the long-term one. This contribution is extremely important as it facilitates differentiating the short-term rentals from the long-term rentals and would help better understanding the supply-side in the sharing economy-based accommodation market.

Given the growing emphasis on environmental consciousness and sustainability as core principles within most companies, product-service systems are recognized as strategic approaches to achieving sustainability objectives. Consequently, understanding consumer acceptance of these systems is of paramount importance. This study seeks to explore users' perspectives on the barriers that impede the adoption of product-service systems, intending to prioritize these obstacles.

This study utilizes a social media-based approach, specifically analyzing tweets related to Zipcar, an American car rental company that exemplifies a usage-oriented product-service system. The analysis identifies the factors influencing the acceptance of this system. The study utilizes topic modeling and sentiment analysis techniques to analyze the tweets. The opportunity value of each topic is determined, aiding in the identification of topics that require improvement. Furthermore, the interrelation between topics is explored, followed by correlation analysis to assess their significance.

Eight topics strongly related to the keywords are identified. Among them, “responsiveness”, “responsibility”, and “trust” hold the highest opportunity values. The findings emphasize the importance of service providers proactively addressing the obstacles that impede consumers' willingness to adopt product-service systems. Prioritization should be given to topics with higher opportunity values.

This research uncovers the primary obstacles to adopting the product-service system by directly considering consumer opinions and providing a prioritized list of these obstacles.

This study uses the resource-based view (RBV) and isomorphism to investigate the influence of data-based resources (i.e. bigness of data, data accessibility (DA) and data completeness (DC)) on big data analytics (BDA) use under the moderation effect of organizational culture (i.e. IT proactive climate). It also analyzes the possible relationship between BDA implementation and value creation.

The empirical validation of the research model was performed through a cross-sectional procedure to gather survey-based responses. The data obtained from a sample of 190 IT executives having relevant educational backgrounds and experienced in the field of big data and business analytics were analyzed using structural equation modeling.

BDA usage can generate significant value if supported by proper levels of DA and DC, which are benefits obtained from the bigness of data (high volume, variety and velocity of data). In addition, data-driven benefits have stronger impacts on BDA usage in firms with higher levels of IT proactive climate.

The present paper has extended the existing literature as it demonstrates facilitating characteristic of data-based resources (i.e. DA and DC) on BDA implementation which can be intensified with an established IT proactive climate in the firm. Additionally, it provides further theoretical and practical insights which are illustrated ahead.

Collaborative Logistics (CL) and merging operations are crucial strategies for reducing costs and improving service in transportation companies. This study proposes a model for optimizing efficiency in supply chain networks through inbound and outbound Collaborative Logistics implementation among the carriers in centralized, coordinated networks with cross-docking.

A mixed-integer non-linear programming model is developed to determine the optimal truck-goods assignment while gaining economies of scale through mixing multiple less-than-truckload (LTL) products with different weight-to-volume ratios. Unlike the previous studies that have considered Collaborative Logistics from the cost and profit-sharing perspective, the proposed model seeks to determine an appropriate form of Collaborative Logistics in the VRP.

This article shows that in a three-echelon supply chain consisting of a set of suppliers, a set of customers and a cross-docking terminal, partial collaboration among the inbound carriers and outbound carriers outperforms no/complete collaboration. This approach enhances the supply chain efficiency by minimizing the total transportation costs, the total transportation miles and the total number of trucks and maximizing fleet utilization. While addressing the four points, the role of collaborative logistics among the carriers was discussed. In a three-echelon SC consisting of a set of suppliers, a set of customers and a cross-docking terminal, partial collaboration among the inbound carriers and outbound carriers outperforms no/complete collaboration. Using a combination of experimental analysis and optimization process, it was recommended that managers be cautious that too much (full or complete) or no collaboration can result in SC performance deterioration.

The suggested approach enhances the supply chain efficiency by minimizing the total transportation costs, the total transportation miles and the total number of trucks and maximizing fleet utilization. While addressing the four points, the role of Collaborative Logistics among the carriers was discussed.

This study explores the sustainable supply chain trade-offs in the electronics industry.

The study employs a social media analytics approach and analyses Twitter posts from August 2017 to December 2021. Thematic analysis is applied to discover the pattern in sustainable supply chain trade-offs based on the consumers' perceptions. In addition, a chi-square test was used to measure whether a relationship exists between product groups and sustainable supply chain perceptions.

The results indicate that environmental practices are the most frequent topic among consumers on social media. Further, although basic sustainable supply chain practices are prioritised in the environmental aspect, advanced sustainable supply chain practices take precedence over basic ones in the social dimension. The result from the chi-square independence test reveals that there is no significant relationship between different products and perceptions of consumers except for economically advanced sustainable supply chain practices.

The main implications of the present study are to offer a fast and efficient method to marketers and companies for discovering customer perceptions. In a way, they can identify where the quality of practices needs to improve in their supply chains to gain customer satisfaction. Additionally, the authors suggest industries declare their trade-off preferences between sustainable supply chain practices transparently.

The findings extend the abundance of sustainable supply chain literature by identifying the sustainable supply chain trade-offs among consumer electronics. Also, the reason for customers' dissatisfaction is provided. In the end, six propositions are presented based on the explorations.

This study examines opinion leadership's personal and social characteristics to see which one is more effective in opinion leadership in four different industries: fashion, travel and tourism, wellness and book and literature. The specific subject of this investigation is how largely openness, exhibitionism and competence in interpersonal relationships and status and attitude homophily affect the opinion leadership and the decision-making of opinion leaders' followers.

The proposed model was tested with the questionnaire shared via stories featured on Instagram among followers of four micro-influencers in different industries. For the purpose of testing the offered hypotheses of this study, the partial least squares method was used.

The findings show that openness, exhibitionism and competence in interpersonal relationships have a substantial effect on opinion leadership. It was also evident that status and attitude homophily impact opinion leadership. The model supports the effect of both personal and social characteristics on opinion leadership; however, based on the results, the effect of personal characteristics on opinion leadership is more remarkable, both in a direct relationship and through the mediating role of para-social interaction.

This study is novel in categorizing opinion leaders' attributes in two different extents of personal and social characteristics. The authors defined a model of the effectiveness of each personal and social characteristic on opinion leaders. The model investigates whether the personal or social characteristics have the most effect on opinion leadership, particularly with the mediating role of para-social interaction.

Warranty service plays a critical role in sustainability and service continuity and influences customer satisfaction. Considering the role of social networks in customer feedback channels, one of the essential sources to examine the reflection of a product/service is social media mining. This paper aims to identify the frequent product failures through social network mining. Focusing on social media data as a comprehensive and online source to detect warranty issues reveals opportunities for improvement, such as user problems and necessities. This model will detect the causes of defects and prioritize improving components in a product-service system based on FMEA results.

Ontology-based methods, text mining and sentiment analysis with machine learning methods are performed on social media data to investigate product defects, symptoms and the relationship between warranty plans and customer behaviour. Also, the authors have incorporated multi-source data collection to cover all the possibilities. Then the authors promote a decision support system to help the decision-makers using the FMEA process have a more comprehensive insight through customer feedback. Finally, to validate the accuracy and reliability of the results, the authors used the operational data of a LENOVO laptop from a warranty service centre and classifier performance metrics to compare the authors’ results.

This study confirms the validity of social media data in detecting customer sentiments and discovering the most defective components and failures of the products/services. In other words, the informative threads are derived through a data preparation process and then are based on analyzing the different features of a failure (issues, symptoms, causes, components, solutions). Using social media data helps gain more accurate online information due to the limitation of warranty periods. In other words, using social media data broadens the scope of data gathering and lets in all feedback from different sources to recognize improvement opportunities.

This work contributes a DSS model using multi-channel social media mining through supervised machine learning for warranty-service improvement based on defect-related discovery to unravel the potential aspects of social networks analysis to predict the most vulnerable components of a product and the main causes of failures that lead to the inputs for the FMEA process and then, a cost optimization. The authors have used social media channels like Twitter, Facebook, Reddit, LENOVO Forums, GitHub, Quora and XDA-Developers to gather data about the LENOVO laptop failures as a case study.

This paper aims to investigate how commercial influencers retain their followers and successfully persuade them to consider purchasing newly recommended products and services within the food industry. We explored the impact of followers’ purchase satisfaction upon their repurchase intention for newly promoted food products and services, directly and by the mediating roles of followers’ affective commitment and loyalty toward commercial food influencers.

Our conceptual model design was supported by the tricomponent attitude model, which helps explain followers’ emotional attachment to the influencers. We validated the proposed model using a sample of 200 followers of renowned commercial food influencers in Iran. We used partial least squares structural equation modeling for data analysis, with the assistance of Warp PLS (version 8.0) software.

We found that followers’ purchase satisfaction exerts a positive influence upon their repurchase intention, both directly and through the mediating roles of affective commitment and loyalty toward commercial food influencers.

This study elucidates the role of followers’ satisfaction with their previous purchases in influencing their intention to buy newly recommended products. There is a multiplicity of important implications for restauranteur’s business models, as this marketing approach rewards a digital equivalent of a strong customer relationship and an honest, high-quality product. Our results also suggest that food influencers can operate effectively in the affiliate marketing sphere by operating and sustaining enduring relationships.

This work addresses how the influencer–follower relationship, followers’ purchase satisfaction and emotional attachment toward influencers, shape both follower retention and future repurchase intentions. This is from the perspective of the tricomponent attitude model within the food industry.