Andreas Christoph Weber, Veerle De Bosscher, Simon Shibli and Hippolyt Kempf
This paper aims to propose the concept of market potential analysis, which is commonly applied in economics, as a method to enable these investment decisions to be based on sound…
Abstract
Purpose
This paper aims to propose the concept of market potential analysis, which is commonly applied in economics, as a method to enable these investment decisions to be based on sound evidence.
Design/methodology/approach
The markets for Olympic awards, i.e. medals (top three places) and diplomas (i.e. top eight places) are compared in alpine skiing, biathlon, cross country, speed skating, freestyle skiing, short track and snowboarding from 1992 to 2018.
Findings
The most notable changes are identified in cross country (2002), biathlon (2006), freestyle skiing (2014), snowboarding (2006 and 2014) and speed skating (2018).
Originality/value
In spite of the evidence of nations investing strategically in their elite sport systems to produce Olympic success, there is a lack of knowledge on how national-level decision makers can use a strategy to analyse the competitive environment concerning sports contested in the Olympic Winter Games.
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Olga Polyakova and Mohammed T Mirza
The purpose of this paper is to review the concept of perceived service quality in the fitness industry by considering the service-dominant logic (Vargo and Lusch, 2004) and…
Abstract
Purpose
The purpose of this paper is to review the concept of perceived service quality in the fitness industry by considering the service-dominant logic (Vargo and Lusch, 2004) and examining existing service quality models in the context of sport and fitness.
Design/methodology/approach
The paper critically reviews generic and industry-specific models of service quality in the fitness industry. The examination of the models is intended to identify the role that the perspective of customers and the dynamics of service co-creation play in these models.
Findings
Consideration of the context in a particular industry plays an important role in the development of service quality models. If underestimated, it can result in a model being inadequate or having limited explanatory potential. The review shows that both generic and fitness industry-specific models have methodological and conceptual limitations. This requires researchers to consider developing new contextual models that acknowledge service as co-creation of experience/value between suppliers and customers; and the goal of this co-creation as fulfilment of customers’ aspirations. Such an approach brings a new light to the meaning of “a customer’s perspective” and emphasises the dynamics of service co-creation in the fitness industry.
Practical implications
The study provides an agenda for future research to consider perceived service quality models from the customers’ perspective. It suggests researchers to take into account various factors of consumer behaviour (e.g. motivation) which are unique to sport and fitness services. Also, managers of fitness facilities need to revisit their tools for capturing customers’ perceptions and to update the areas included in customer satisfaction surveys.
Originality/value
The paper provides an insight into the role of co-creation for service quality in fitness services. It contributes towards establishing revised relations between service quality in fitness and contextual industry-specific factors suggested by numerous studies previously.
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Jasper Truyens and Marc Theeboom
In 2008, Paul De Knop (Vrije Universiteit Brussels) stated that “in spite of the social value of sport and its role as a policy tool, human sport sciences still lack a fulfilling…
Abstract
In 2008, Paul De Knop (Vrije Universiteit Brussels) stated that “in spite of the social value of sport and its role as a policy tool, human sport sciences still lack a fulfilling position in the academic world.” In Belgium and in Flanders (the northern and Dutch-speaking part of the country), the sociology of sport is still a small field of research among the sport sciences. The discipline is institutionalized within the institutes of physical education of the three universities (University of Ghent; Katholieke Universiteit Leuven; Vrije Universiteit Brussels). The scarcity of academic funding streams resulted in a focus on more applied, policy-based research in Flanders. Additionally, all institutes emphasize increasingly an interdisciplinary cooperation to connect with stronger research fields (e.g., health sciences, social studies, or international studies on sport participation). Even though each university has its own research tradition, the universities and the government cooperate in a longitudinal study on sport participation in Flanders. De Knop, who became rector of the Vrije Universiteit Brussels (VUB) in 2008, was the first lecturer of the course sociology of sport at his university. He graduated in 1975 as licentiate in physical education and his career at the university converged with the development of the discipline. Together with Roland Renson and Bart Vanreusel (KU Leuven), he was one of the academic pioneers for the sociology of sport in Flanders.
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Shubhomoy Banerjee and S. Sreejesh
This research seeks to establish the roles of marketer-driven relationship-building strategies – relationship-marketing orientation and knowledge sharing with customers on…
Abstract
Purpose
This research seeks to establish the roles of marketer-driven relationship-building strategies – relationship-marketing orientation and knowledge sharing with customers on intrinsic customer motivation and the continued usage of mobile banking apps.
Design/methodology/approach
An online survey was conducted among 342 m-banking users in India. Data were analyzed and the hypotheses were tested using structural equation modeling.
Findings
Relationship-marketing orientation was found to have a positive and significant influence on customer intrinsic motivation and knowledge sharing with customers. Customer intrinsic motivation was found to play a dual role as a driver of continued mobile banking usage and as an intervening mechanism between relationship-marketing orientation and continued usage of mobile banking.
Research limitations/implications
This research was conducted only in one country. It was therefore not possible to consider varying regulations across markets and their effects on continued usage of mobile banking.
Originality/value
First time in the m-banking literature, this research establishes the pivotal role of intrinsic customer motivation in the continued usage of mobile banking. While evaluating drivers of continued usage of m-banking, most studies considered various aspects of the technology itself. This research instead evaluates consumer-centric and marketer-led antecedents in driving the continued usage of mobile banking.
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Yarhands Dissou Arthur, Courage Simon Kofi Dogbe and Samuel Kwesi Asiedu-Addo
This study explored the effect of mathematics teaching quality on mathematics achievement among undergraduate students, using the SERVQUAL model.
Abstract
Purpose
This study explored the effect of mathematics teaching quality on mathematics achievement among undergraduate students, using the SERVQUAL model.
Design/methodology/approach
The sample comprised of 320 first-year undergraduate students of a public university in Ghana. Structural equation modeling (SEM) was run in Amos (v.23) to test the various hypotheses.
Findings
The study concluded that the tangible aspect of the SERVQUAL model (service quality), which is very instrument in some service industries such as the airline, had no significant effect on mathematics achievement. Mathematics teaching reliability, responsiveness, assurance and empathy, however, had significant positive effects on mathematics achievement among undergraduate students.
Research limitations/implications
The study assessed the effects of the individual dimensions of SERVQUAL on mathematics achievement, and it was realized that the tangible dimension had no significant effect. Tangibles may however compliment the other dimensions and is therefore imperative to also assess the effect of service quality (as a higher/second order variable) with the five dimensions as its first-order variables.
Practical implications
Human resources (lecturers) were seen as a strategic tool in enhancing students' academic performance and mathematics performance to be specific. Management of universities is therefore expected to invest in building, training and developing their human resources for an enhanced academic performance of students, especially in mathematics.
Originality/value
Although some past studies have applied SERVQUAL to teaching and learning researches, attention was largely focused on the measurement or assessment of teaching quality using SERVQUAL, with little attention on the effect of SERVQUAL on an outcome variable.
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Simon Adamtey and Lameck Onsarigo
Civil utility projects, both open-trench and trenchless, are subject to risk. These risks have both direct and indirect effect on project cost, schedule, quality and safety. It is…
Abstract
Purpose
Civil utility projects, both open-trench and trenchless, are subject to risk. These risks have both direct and indirect effect on project cost, schedule, quality and safety. It is therefore critical for the project management team to include risk management as an integral part of their project planning and execution. The purpose of this study is to identify the pipe-bursting construction risks and determine their probability of occurrence and cost impact and provide the appropriate responses to mitigate the identified risks.
Design/methodology/approach
This is an exploratory design using an industry-wide questionnaire survey to collect data on the probability of occurrence and impact of risks on cost of pipe-bursting projects. A probability-impact model was used to categorize the risks to determine their criticality and the appropriate risk responses.
Findings
The model revealed that majority of the analyzed risks have low impact-low probability of occurrence and high impact-low probability of occurrence. Undocumented repairs to host pipe was the only risk identified as having high probability of occurrence and high impact on cost. The risk responses suggest a combination of risk transfer, reduction and acceptance to be appropriately applied to mitigate the risks. A discussion on the good practices indicates that most pipe-bursting operations can be done safely and successfully if site and project conditions are known before bursting and the appropriate measures are taken to address those conditions.
Research limitations/implications
Although the identified risks may apply to other utility construction methods, the focus of this research is limited to risks that occur during the construction phase of a pipe-bursting construction project.
Practical implications
Risk management is very critical to the success of any construction project. Identification and assessment of risks alone will not serve the purpose of risk management unless meaningful ways to mitigate those risks in a structured way are planned. The probability-impact model for the pipe-bursting construction risks with the mitigation strategies will help owners, engineers and contractors plan for and adequately respond to these risks. Additionally, a logical assessment of the risks will aid in effective decision-making regarding the management of the project.
Originality/value
Extensive literature review indicates that there is no existing literature on the probability of occurrence and impact on cost of risks in pipe-bursting projects. This paper presents the results of a wide-ranging analysis on construction risks in pipe-bursting projects. This is the first analysis incorporating the use of the probability-impact model to determine the criticality of various pipe-bursting construction risks.
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Rugby union’s late move to professionalism in 1995 has led to concerns about the financial development of the game. The purpose of this paper is to extend the knowledge base on…
Abstract
Purpose
Rugby union’s late move to professionalism in 1995 has led to concerns about the financial development of the game. The purpose of this paper is to extend the knowledge base on professional team sports in the UK by analysing the financial and sporting performance of rugby union clubs.
Design/methodology/approach
Data were obtained by dissecting the annual accounts of nine English Premiership rugby clubs between 2006 and 2015. Analysis was performed using the performance assessment model, which analyses both financial and sporting areas of performance and is devised through statistical analysis procedures to provide a holistic measure of overall performance for each club.
Findings
There is financial disparity amongst clubs that has widened over the period of the study. In terms of sporting performance, the data suggest that competition is more equal, something that is less evident in other UK professional team sports such as football and rugby league. Correlation analysis reveals that overall performance varies over time in cycles.
Research limitations/implications
The study has implications for the clubs competing in the English Premiership and for the league organisers themselves, particularly with reference to regulatory procedures such as raising the salary cap and increased broadcasting deals.
Originality/value
The paper has demonstrated the importance of balancing multiple performance objectives in professional team sports and has expanded the academic discussion on the financial health of professional team sports in the UK, particularly with reference to the financial health of rugby union where research has historically been scarce.