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The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand – design of a new chocolate bar.

The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building.

The paper suggests a structural model as a possible expanded framework for future Kansei/affective engineering research studies. According to the model profound affection is a result of the following six enabler factors: sensing experience; emotional experiences (Kansei); behavioural experiences/action; social experiences/interactions and relations; spiritual experiences/moral, ethics; intellectual experiences/cognition.

The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences.

The research in this paper aims to investigate the perception created by clothing style and semantic space to describe this perception. The results of study could be applied to establish relation between customers' feelings and design elements.

Women's overcoats were chosen as research objects. The technique of sensory engineering was applied to investigate the customers' feelings and demands related to product images. Card system, shape analytical method, and regression analysis were applied in this research.

Six word‐pair were selected to establish the semantic space. The product elements space with seven items and 25 categories was established. The relation between two spaces could be quantified according to the principle of sensory engineering.

The findings can be applied to women's overcoat and similar clothing for customer‐orientated design.

The theory of sensory engineering was applied for practical application purposes. Some useful parameters were obtained to explain the reliability of the research results and influences of design elements on perception judgment.

This chapter explores the implications of patrimonial politics in the Dutch East India Company empire in the context of establishing a settlement at the Cape of Good Hope in southern Africa in the mid-seventeenth century. The Cape extended the reach of Company patrimonial networks with elite Company officials circulating throughout the Indian Ocean empire and consolidating their familial ties through marriage both within the colonies and in the United Provinces. These patrimonial networks extended to the Cape as elite Company officials created families locally or married Cape-born women. As the colony grew, the Company created a class of free-burghers some the wealthiest of whom were tied directly into elite Company patrimonial networks. But from the early eighteenth century onwards these elite Company networks came into conflict with the evolving free-burgher patrimonial networks with which they were in direct competition. This paper argues that local patrimonial networks can evolve in a settler colony that challenge the elite patrimonial networks of the imperial elite.

Scholars and practitioners in the OB literature nowadays appreciate that emotions and emotional regulation constitute an inseparable part of work life, but the HRM literature has lagged in addressing the emotional dimensions of life at work. In this chapter therefore, beginning with a multi-level perspective taken from the OB literature, we introduce the roles played by emotions and emotional regulation in the workplace and discuss their implications for HRM. We do so by considering five levels of analysis: (1) within-person temporal variations, (2) between persons (individual differences), (3) interpersonal processes; (4) groups and teams, and (5) the organization as a whole. We focus especially on processes of emotional regulation in both self and others, including discussion of emotional labor and emotional intelligence. In the opening sections of the chapter, we discuss the nature of emotions and emotional regulation from an OB perspective by introducing the five-level model, and explaining in particular how emotions and emotional regulation play a role at each of the levels. We then apply these ideas to four major domains of concern to HR managers: (1) recruitment, selection, and socialization; (2) performance management; (3) training and development; and (4) compensation and benefits. In concluding, we stress the interconnectedness of emotions and emotional regulation across the five levels of the model, arguing that emotions and emotional regulation at each level can influence effects at other levels, ultimately culminating in the organization’s affective climate.

Small- and medium-sized enterprises (SMEs) are seldom the focus of corporate communication research. However, they are the heart of the European economy and, as such, of utmost importance for communication science and practice. This chapter contributes to the body of knowledge by investigating how corporate communication is practised and by understanding how communication prevails in small and medium firms in Germany. The chapter starts with a clarification of current definitions of such organisations, which are very heterogeneous. Special features of SMEs – like the strong position of founder and their proximity to the company – have to be taken into account when analysing communication structures and activities. Empirical insights based on a survey of 572 respondents show that most SMEs understand corporate communication as dialogue and their governance structure for communication is oriented towards the top management. The most important communication instruments used by SMEs are websites, media relations, personal communication and events/trade fairs. Findings are presented and linked to an overarching perspective of strategic communication.

This chapter investigates the role Regional Headquarters (RHQs) play in large multinationals and probes to what degree the establishment of RHQs provides hierarchy benefits according to the M-form principles. Nine large multinational corporations (MNCs) provided the empirical setting for 55 in-depth interviews with decision-makers at corporate, regional and local levels. Case reports were developed for each MNC and the industries they operated in. Observations, company documents, detailed workshops with managers and a follow-up survey within one of the MNCs complemented the data. We find evidence for benefits of hierarchy when RHQs are introduced very much along the lines of the classic M-form organisation with product divisions. However, M-form principles are taken ad absurdum by the fact that there seems to be constant reorganisation regarding the mandates and the geographic scope of the regions. The practical implications of the chapter show that MNCs need to be aware that RHQs and the regional divisions they manage seem to be more difficult to manage in a stable way than product divisions. A clear rationale needs to underlie regional groupings to minimise instability, dissatisfaction among subsidiaries and, hence, ruptures of the M-form principles. Further research is needed to compare the stability of product versus regional divisionalisation. Future research on organisational structures should focus on firm-specific definitions of regional scope.

Channels of distribution are basic to the marketing strategies of firms, and have been shown to be a key element in the marketing mix. The author here undertakes a comprehensive review of channels literature, primarily to identify and assess the adequacy of the various mainstream conceptual schemes which have emerged. Economic‐based arguments have largely been at the core of channels literature, although these have been partially offset by the concepts of the organisational and behavioural schools. The author concludes that whereas every conceptual approach reviewed has added something to our cumulative knowledge, no single approach has yet reached a point of adequate conceptualisation based on his own basic criteria. As yet channels literature is mainly descriptive, and has virtually no predictive power.

Introduction: Artificial intelligence (AI) and digitisation offer substantial human potential and profit margins, making them promising retail solutions. Retail leaders have successfully integrated comprehensive uses into their daily operations, while competitors heavily invest in new projects. The Indian retail sector is undergoing a significant transformation, which can be attributed to factors such as growing income, demographic characteristics, and enhanced consumerism, as well as the rapid development of new technologies such as digitisation and AI, which is changing both consumers’ and retailers’ buying behaviour.

Purpose: This study aims to determine the influence of AI on elements that drive digitisation in the retailing sector, as well as the factors that lead to organised retailers adopting digitisation and its impact on their business.

Methodology: The study employs a standardised questionnaire distributed to organised stores via an online link, and the data are analysed with SmartPLS software 3.0.

Finding: The retail sector is driven by elements that promote digitalisation in food and groceries retailing, such as simplicity of operation, adoption of digital payment, quicker internet connection, retailer consumer interface, and the involvement of AI.

Research implication: AI has significant consequences for retailing, which serves as the interface between marketers and customers.

Theoretical implication: The study’s findings reflect the perspectives of retailers, store managers, and entrepreneurs on how digitalisation and AI are crucial for the creation and growth of long-term competitive advantages in retail.

This chapter seeks to investigate the role of student emotional intelligence (EI) in countering in-class cyberloafing behaviour by students, by exploring the mediating role of boredom proneness through a quantitative approach. A sample of 163 postgraduate university students in India was selected. The authors assessed the mediation model using PROCESS macro. The authors found that students who are more aware of their emotions are better equipped to handle internal and external distractions and work towards a desired goal or outcome and therefore are less likely to experience boredom. Results from this study revealed a significant direct and indirect negative relationship between students’ EI and cyberloafing behaviour. This chapter contributes to the body of literature by highlighting the positive effects of EI as an important antidote to student cyberloafing behaviour. On the practical front, the findings of this study can be used by academicians who are charged with the responsibility of understanding and enhancing student learning by diminishing cyberloafing behaviour among them. The proposed framework could provide a foundation for countering cyberloafing behaviour in educational settings.