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Article
Publication date: 6 September 2011

Alan Branthwaite and Simon Patterson

The electronic social media such as Twitter, Facebook, MySpace, etc. have become a major form of communication, and the expression of attitudes and opinions, for the general…

20219

Abstract

Purpose

The electronic social media such as Twitter, Facebook, MySpace, etc. have become a major form of communication, and the expression of attitudes and opinions, for the general public. Recently, they have also become a source of data for market researchers. This paper aims to provide a critical look at the advantages and limitations of such an approach to understanding brand perceptions and attitudes in the market place. Although the social media provide a wealth of data for automated content analyses, this review questions the validity and reliability of this research approach, and concludes that social media monitoring (SMM) is a poor substitute for in‐depth qualitative research which has many advantages and benefits.

Design/methodology/approach

The paper presents a detailed, systematic comparison of various research approaches. These include well‐established methods and recent inventions which are in use to explore and understand consumer behaviour and attitudes. Particular attention is given to the analysis of spontaneous consumer attitudes as expressed through the social media and also in qualitative research interviews.

Findings

This analysis concludes that there are three critical features which differentiate qualitative research (as practised in IDIs and group discussions) from SMM. These are: the direct, interactive dialogue or conversation between consumers and researchers; the facility to “listen” and attend to the (sometimes unspoken) underlying narrative which connects consumers' needs and aspirations, personal goals and driving forces to behaviour and brand choice; and the dynamic, interactive characteristics of the interview that achieve a meeting of minds to produce a shared understanding. Philosophically, it is this “conversation” that gives qualitative research its validity and authenticity which makes it superior to SMM.

Originality/value

This review questions the validity and reliability of the SMM, and concludes that it is a poor substitute for in‐depth qualitative research which has many advantages and benefits.

Details

Qualitative Market Research: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1352-2752

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Book part
Publication date: 14 August 2023

Shem Wambugu Maingi and Vanessa G. B. Gowreesunkar

Family events have unique significance on children as well as long-lasting impacts on them during their adulthood. A review of conceptual and theoretical literature on the subject…

Abstract

Family events have unique significance on children as well as long-lasting impacts on them during their adulthood. A review of conceptual and theoretical literature on the subject was conducted to identify underlying trends and best practices in engaging children in the events industry. Societies are in transition from industrialised societies into risk societies and are increasingly becoming eco-socialised. Family events are integral towards developing inclusive and integrated societies and in realising Sustainable Development Goal 16 (SDG 16). Childhood is always eco-socialised, i.e. socially, economically and ecologically integrated with other forms of life. To the extent that childhood nostalgia forms the basis for future sustainable events and tourism choices. Family events are, therefore, increasingly becoming fundamental towards developing sustainability discourse. This viewpoint chapter provides conceptual and theoretical perspective on the roles and impacts of childhood research in sustainability discourse.

Details

Events Management for the Infant and Youth Market
Type: Book
ISBN: 978-1-80455-691-7

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Article
Publication date: 12 January 2023

Basharat Raza, Sylvie St-Onge and Muhammad Ali

Based upon social exchange theory, this study investigates the mediating effect of consumers' trust in banking industry frontline employees on two relationships: (1) the relation…

889

Abstract

Purpose

Based upon social exchange theory, this study investigates the mediating effect of consumers' trust in banking industry frontline employees on two relationships: (1) the relation between consumers' perceptions of frontline employees' empathy and consumers' perceptions of frontline employees' performance, and (2) the relation between consumers' perception of frontline employees' customer orientation and consumers' perceptions of frontline employees' performance.

Design/methodology/approach

The authors used a time-lag research design to collect data through online questionnaires distributed in two waves. The sample comprises 375 respondents having experience and interaction with banking frontline employees.

Findings

Results confirm the mediating effect of consumers' trust in the banking industry on the relationships between their perceptions of frontline employees' empathy and consumer orientation on the one hand and their perceptions of frontline employees' performance on the other hand.

Practical implications

Results may be helpful to policymakers and managers in the service industries, prompting them to adopt approaches and strategies designed to build strong relationships with consumers, thus increasing consumers' trust and frontline employees' performance.

Originality/value

This study confirms the relevance of social exchange theory in understanding the role of consumers' trust and perceptions of frontline employees' empathy and consumer orientation in understanding their perception of frontline employee performance in the banking industry.

Details

International Journal of Bank Marketing, vol. 41 no. 3
Type: Research Article
ISSN: 0265-2323

Keywords

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Article
Publication date: 6 September 2011

Len Tiu Wright

336

Abstract

Details

Qualitative Market Research: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1352-2752

Available. Content available
Article
Publication date: 5 September 2008

Sheila Keegan

93

Abstract

Details

Qualitative Market Research: An International Journal, vol. 11 no. 4
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 1 February 2001

Caroline Piaster and Sven Arn

What is it about Chupa Chups which makes it so fascinating to kids and teenagers around the world? This paper will look at how Chupa Chups has developed itself as a ‘discovery…

346

Abstract

What is it about Chupa Chups which makes it so fascinating to kids and teenagers around the world? This paper will look at how Chupa Chups has developed itself as a ‘discovery brand’, always offering something new about itself to be discovered. Like people, brands live and mature in real time, and their communication with their public must also feel real and not appear to be trying too hard to attract attention to themselves. One way of achieving this is by allowing the brand to have contradictions. Chupa Chups is a brand which will not commit to a clear and uniform brand strategy — and this is what makes it so interesting to consumers (and researchers). But even a contradictory brand needs a strategy — and one of the challenges of understanding the brand is identifying where the tensions within it lie — in order that they can be developed and built upon in the future. The methods of researching the contradictory components of Chupa Chups will be discussed.

Details

International Journal of Advertising and Marketing to Children, vol. 3 no. 1
Type: Research Article
ISSN: 1464-6676

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Available. Content available
Article
Publication date: 1 September 2000

Clive Nancarrow

256

Abstract

Details

Qualitative Market Research: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 1352-2752

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Details

Histories of Economic Thought
Type: Book
ISBN: 978-0-76230-997-9

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Article
Publication date: 10 January 2023

Stephen J. Perkins and Susan Shortland

Drawing on institutional theory, this study aims to analyse the regulation of executive remuneration as espoused in the United Kingdom (UK) codified corporate governance…

264

Abstract

Purpose

Drawing on institutional theory, this study aims to analyse the regulation of executive remuneration as espoused in the United Kingdom (UK) codified corporate governance principles, focussing on sources of advice to decision-makers, the nature of the advice sought and given, and interaction of those involved in the process.

Design/methodology/approach

A qualitative research design was used. Data were assembled from interviewing non-executive board/remuneration committee members; institutional investors; external remuneration consultants and internal human resources (HR)/reward specialists. Results were analysed in accordance with the Gioia technique.

Findings

Tensions inherent in the interpretation of corporate governance codes are illustrated. Emphasis on independent advice combined with constraints on decision-makers' capacity to navigate the nuances of a complex field and reputational concerns risks standardised instead of bespoke remuneration approaches aligned with corporate contexts.

Practical implications

There is a role for internal HR advisors to add value through their potential to reduce the gap within remuneration committees between institutional contexts and independent decision-making, facilitating more strategic human resource management inspired executive remuneration.

Originality/value

Application of institutional theory indicates the relevance of balancing external with internal sources to secure advice that is horizontally and vertically aligned within an organisation to meet the letter and spirit of corporate governance norms. Extending the explanatory power of institutional theory, care is needed though not to overlook the normative underpinnings of professional advisors' own value sets.

Details

Journal of Organizational Effectiveness: People and Performance, vol. 10 no. 3
Type: Research Article
ISSN: 2051-6614

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Article
Publication date: 8 July 2022

Stephen J. Perkins and Susan Shortland

The purpose of this paper is to explore the social construction of executive pay in the UK via an examination of narratives drawn from the social actors on the front-line of Key…

246

Abstract

Purpose

The purpose of this paper is to explore the social construction of executive pay in the UK via an examination of narratives drawn from the social actors on the front-line of Key Management Personnel (KMP) pay determination.

Design/methodology/approach

The authors' qualitative research draws upon in-depth interviews with non-executive directors (NEDs) serving on remuneration committees, institutional investors, and independent pay consultants.

Findings

Regulation, market pricing and risk mitigation together with the social processes inherent within discharging corporate governance responsibilities create a status-quo-preserving isomorphic effect, restricting context-sensitive approaches to KMP pay determination.

Practical implications

The paper informs action by company directors, investors and policy makers to address KMP pay controversies, building shared accountability amongst decision-makers focussed on more strategic context-aligned processes and outcomes.

Originality/value

The authors' analysis illustrates how institutional isomorphism can be applied to analyse social actors' interpretations within KMP pay decision-making. The authors show that normative, coercive and mimetic isomorphic forces must be applied in dynamic interaction to extend the explanatory power of institutional isomorphism through the creation of a “No-Come-In” effect in respect of contemporary KMP pay determination settings.

Details

Journal of Organizational Effectiveness: People and Performance, vol. 9 no. 4
Type: Research Article
ISSN: 2051-6614

Keywords

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