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This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute measures. The study integrated competitive context and customer vs non-customer perceptions to better understand marketing strategies and the impact on customer value.

A conceptual framework is provided with marketing strategy, 7Ps, value positioning and outcomes. A survey instrument to assess perceptions of QSR marketing mix dimensions and leading QSR brands as referents was used. The study used exploratory factor analysis, ANOVA and logistic regression to address research questions.

The five QSR brands were differentiated by three marketing mix dimensions: quality, convenience and price. Subway and Starbucks customers perceived higher quality than McDonald’s and Burger King. Price separated Starbucks and McDonald’s customers. Overall, QSR customers perceived higher quality and convenience than non-customers. Age group was a predictor of customer membership of QSR overall and McDonald’s.

The study used participants in Germany and had more respondents identified as McDonald’s customers or referent.

The quality bundle represents unique resources for each QSR brand. Management teams should use a holistic mindset in considering the quality bundle reputation and how the various attributes support each other.

Consumers look to three factors for QSR rather than 7Ps: quality, convenience and price. Relative comparisons of perceptions among brands and between customers vs non-customers provided important contributions for QSR marketing mix factors.

Purpose: The global financial services business has been transformed by Blockchain technology, making it safer and more efficient. Keeping this fact in mind, the authors will study how Blockchain technology improves financial services, including the banking and insurance sectors. The risks and roadblocks in the path of Blockchain adoption in financial services will also be discussed.

Need of the Study: Blockchain operates without any central authority. Instead, it could be understood as a transaction-containing ledger shared among many users. The adoption of Blockchain is gaining traction in every field, but still, a sense of doubt about its reliability can be observed among ordinary people. Thus, an investigation of the operational intricacies and technicalities could assist in clarifying the confusion associated with this technology.

Methodology: To achieve the aims mentioned above, an exploratory research design involving a review of the secondary data linked with the implementation and impact of Blockchain technology in the domain of finance is conducted.

Findings: The mode of operation of Blockchain technology is thoroughly explained, along with the influence it has exercised in the financial domain in recent years.

Practical Implications: The findings of this study can mainly assist global investors and users worldwide by clarifying the concept and operations of Blockchain technology. Also, it could guide future studies assessing the role of Blockchain in the financial domain.

This study examines the effects of firm-level collective bargaining agreements (CBAs) on workers’ welfare within Spanish firms, focusing on the trade-off between wage inequality and mean wage levels within firms. Results indicate that while firm-level CBAs contribute to increased intra-firm wage inequality, they also significantly enhance intra-firm average wage levels, with these positive effects being consistently observed across firm types and employee skill levels. Most notably, the increase in mean wages tends to offset the adverse effects associated with wage disparities, thereby leading to an overall improvement in workers’ welfare within firms. These findings provide crucial policy implications, advocating for tailored approaches in supporting effective collective bargaining practices that can foster equitable wage growth and enhance workers’ welfare, particularly in smaller firms and those employing low-skilled workers. Our results underscore the importance of firm-level negotiations in shaping equitable and prosperous labour market outcomes in contemporary economic settings.

A literature review or review article is an integral part of a scientific body of research which synthesizes prior knowledge and provides a holistic overview of a subject domain. While several studies emphasize the significance of literature reviews and include the guidelines for conducting a review, limited studies demonstrated different types of literature review methodologies in a comprehensive way. Accordingly, this chapter presents various types of review methodologies which includes narrative, descriptive, systematic, meta-analysis, hybrid, umbrella, scoping, theoretical, and critical reviews. In addition, the authors' skills including logical reasoning, content analysis, literature mapping, critical writing, and ethical consideration are presented. Further, quality aspects of the literature review are discussed such as the rigor and relevance of the selected studies. Overall, this chapter provides implications for researchers in understanding types of literature review methodologies along with their objectives, strengths, and weaknesses which can assist them in selecting a suitable methodology while conducting a review.

The purpose of this paper is to identify the antecedents of perceived customer value, such as the perceived quality and perceived sacrifices, and the effects on customer satisfaction and customer loyalty (CL) in the restaurant industry.

Based on an extensive literature review, a research model and questionnaire were designed. To assess the hypothesised relationships, data were collected in a field survey. Partial least squares regression (a variance-based regression analysis of SEM) was selected to analyse the relationships within the research model.

The findings of this study indicate that the perceived monetary sacrifice (PMS) and perceived service quality were found to be antecedents of perceived value (PV), whereas PMS was the major precursor of PV. Further, PV was found to have a substantial influence on customer satisfaction and CL.

The study provides a better understanding of the price–value–satisfaction–loyalty relationships in the restaurant context in a more holistic sense and recommendations to move this research stream forward.

Hematopoietic stem cell transplant (HSCT) patients can suffer from long-term transplant-related complications that affect their quality of life and daily activities. This study, a narrative review, aims to report the impact of HCT complications, the benefits of rehabilitation intervention, the need for long-term care and highlights the research gap in clinical trials involving rehabilitation.

A comprehensive search strategy was performed on several databases to look for relevant articles published from 1998 to 2018. Articles published in English with the following terms were used: hematopoietic stem cell transplant, chronic graft-versus-host disease, rehabilitation, exercise, physical therapy, occupational therapy. A patient/population, intervention, comparison, and outcomes (PICO) framework was employed to ensure that the search strategies were structured and precise. Study year, design, outcome, intervention, sample demographics, setting and study results were extracted.

Of the 1,411 records identified, 51 studies underwent title/abstract screening for appropriateness, 30 were reviewed in full, and 19 studies were included in the review. The review found that, for the majority of patients who underwent HSCT and developed treatment-related complications, rehabilitation exercises had a positive impact on their overall quality of life. However, exercise prescription in this patient group has not always reflected the scientific approach; there is a lack of high-quality clinical trials in general. The review also highlights the need to educate healthcare policymakers and insurance companies responsible for rationing services to recognise the importance of offering long-term follow-up care for this patient group, including rehabilitation services.

A large number of HSCT patients require long-term follow-up from a multidisciplinary team, including rehabilitation specialists. It is important for healthcare policymakers and insurance companies to recognise this need and take the necessary steps to ensure that HSCT patients receive adequate long-term care. This paper also highlights the urgent need for high-quality rehabilitation trials to demonstrate the feasibility and importance of rehabilitation teams.

Healthcare policymakers and insurance companies need to recognise that transplant patients need ongoing physiotherapy for early identification of any functional impairments and appropriate timely intervention.