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Article
Publication date: 19 October 2018

Sima Hamadeh and Marie Marquis

The purpose of this paper is to explore the pertinence of using an integrated conceptual framework based on several theories and models to guide interviews with adults and youth…

229

Abstract

Purpose

The purpose of this paper is to explore the pertinence of using an integrated conceptual framework based on several theories and models to guide interviews with adults and youth as a prelude to school nutrition policy (SNP) deployment.

Design/methodology/approach

Appropriate socio-behavioral and communication theories and models within a social marketing approach were used to build the integrated conceptual framework of this study. The target population consists of 115 multidisciplinary key stakeholders in Lebanon. Directed and semi-structured individual interviews and focus groups were conducted by using questionnaires associated with the variables of the framework. Collected data have been submitted to a thematic qualitative analysis.

Findings

Combining theories and models increases the potential for understanding the broader determinants of SNP deployment. It is important to choose a holistic theoretical perspective: to study key stakeholders’ perceptions of the facilitators and barriers of SNP development and implementation, to emphasize the active participation of communities and to guide the work of policy and decision makers.

Practical implications

This research offers perspectives on determinants factors envisaged in the deployment of SNP that help key stakeholders in their promotion and communication practices.

Social implications

For public policy makers, this research suggests a need to address communities perceptions’ of an eventual SNP deployment.

Originality/value

The comprehensive integrated conceptual framework proposed in this study amalgamates several variables involved in the process of health promotion under various categories to facilitate SNP deployment.

Details

British Food Journal, vol. 121 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 8 February 2008

Sima Hamadeh and Marie Marquis

The purpose of this study is to explore the continuity and/or rupture in food motivations as revealed from documents issued from Châtelaine in 1960‐1961, 1970, 1980 and 1990.

1334

Abstract

Purpose

The purpose of this study is to explore the continuity and/or rupture in food motivations as revealed from documents issued from Châtelaine in 1960‐1961, 1970, 1980 and 1990.

Design/methodology/approach

A historical content analysis was used to explore the food motivations in Châtelaine. A total of 51 issues were read and all documents referring to food and nutrition were photocopied except for advertisements. Variables associated with each document were grouped into four themes: health and diseases, food and nutrition, body and society. Descriptive statistics were conducted using SPSS (version 10.1, 1999).

Findings

Overall, the content analysis has indicated that food and nutrition is the dominant motivation (n  =  430) followed by health and disease (n  =  292), society (n  =  71) and body concerns (n  =  70). Each decade was associated with major sub‐themes. In brief, 1960 was the year of food, family and tradition; 1970 was the transition year; 1980 was the year of knowledge, culpability and environment; 1990 was the nutritional education year.

Research limitations/implications

Study done using the first year of each decade and in a single magazine cannot be generalized. Moreover, these results are specific to a French‐Canadian context. Further research on other media could provide more insight into some of the relationships explored in this study.

Originality/value

The findings suggest that the dominant motivations are projecting in a different way from one year to another. These results support the need to take into consideration the role of media in shaping women's food preferences and the evolution of these motivations over time.

Details

Nutrition & Food Science, vol. 38 no. 1
Type: Research Article
ISSN: 0034-6659

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