Silvia Steinicke, Carl Marcus Wallenburg and Christina Schmoltzi
The purpose of this study is to provide insights into the role of governance mechanisms in fostering innovativeness in horizontal service cooperations.
Abstract
Purpose
The purpose of this study is to provide insights into the role of governance mechanisms in fostering innovativeness in horizontal service cooperations.
Design/methodology/approach
Data were collected from 225 horizontal service cooperations in the logistics industry via an online survey. Structural equation modeling was used to analyze the empirical data.
Findings
The choice of governance measures helps to improve the innovativeness of service cooperations. The use of formalization and balanced mutual influence, combined with cultural similarity provides the basis for the development of new or enhanced services within the cooperation. In contexts that build on equity‐based contracts, innovativeness is driven by the degree of mutual influence among partners.
Research limitations/implications
Empirical data were collected in a single industry (logistics) and in a single country (Germany). A confirmation of the results in different service settings is therefore encouraged.
Practical implications
This research emphasizes the importance of governance in facilitating innovation in service cooperations. By applying the right governance mechanisms in possible settings of co‐opetition, managers can foster coordination and the exchange of knowledge and diminish opportunistic behavior among parties.
Originality/value
The research is extended by developing a model based on the knowledge of service innovation, cooperation performance and governance mechanisms and by empirically testing this model.
Details
Keywords
Silvia Bellingkrodt and Carl Marcus Wallenburg
The purpose of this paper is to provide insights into commonalities and differences of service innovation across industries. The compared sectors are logistics service providers…
Abstract
Purpose
The purpose of this paper is to provide insights into commonalities and differences of service innovation across industries. The compared sectors are logistics service providers and IT service providers (SPs).
Design/methodology/approach
Data were collected from 778 SPs via an online survey. Structural equation modelling was used to analyse the empirical data.
Findings
Both types of SPs benefit from close customer relations in terms of innovativeness and customer satisfaction. However, ITSPs rely more on a large number of customers to be innovative than logistics service providers (LSPs), further, LSPs can evoke a higher level of customer satisfaction when being innovative.
Research limitations/implications
Empirical data were collected in a single country (Germany) and at one point in time. A confirmation of the results in different service settings is therefore encouraged.
Practical implications
The results help managers with regard to their strategic decisions. The differentiating effects influencing innovativeness and customer satisfaction have been revealed.
Originality/value
The research is extended by developing a model based on the knowledge of service innovation, social exchange theory and industry characteristics and by empirically testing this model.
Details
Keywords
Through the lens of self-perception theory, this paper investigates how avatar design (i.e. avatar user similarity) affects users' self-awareness and shapes their task engagement…
Abstract
Purpose
Through the lens of self-perception theory, this paper investigates how avatar design (i.e. avatar user similarity) affects users' self-awareness and shapes their task engagement and performance in the Metaverse.
Design/methodology/approach
The authors conducted a 2 (avatar user similarity: high vs low) × 2 (task type: procedural vs creative) lab experiment and collected data from questionnaires, the recording of users' behavior during tasks and their actual task performance.
Findings
The results show that higher avatar user similarity leads to higher task engagement in general. Furthermore, while a similar avatar promotes users to regulate their behaviors and achieve better performance in a procedural task, high similarity also inhibits users' creativity by invoking habitual thinking, resulting in worse performance in generating original ideas in a creative task.
Originality/value
This study is expected to contribute to the information systems literature by revealing the value of avatar design and providing new perspectives on improving users' experiences in the Metaverse.