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In this paper we present a model‐based approach for the development of physical hypermedia applications, i.e. those mobile (Web) applications in which physical and digital objects are related and explored using the hypermedia paradigm. We describe an extension of the Object‐Oriented Hypermedia Design Method (OOHDM) and present an improvement of the popular Model‐View‐Controller (MVC) metaphor to incorporate the concept of located object we illustrate the idea with a framework implementation using Jakarta Struts. We first review the state of the art of this kind of software systems, stressing the need of a systematic design and implementation approach we briefly present a light extension to the OOHDM design approach, incorporating physical objects and “walkable” links. We next present a Web application framework for deploying physical hypermedia software and show an example of use. We evaluate our approach and finally we discuss some further work we are pursuing.

The purpose of this paper is to provide a model for recognition and measurement of intellectual capital (IC) in Spanish universities.

In this study the authors developed a questionnaire which was sent to members of the social councils of Spanish public universities in order to identify which intangible elements university stakeholders demand most. The study results served as a basis to develop a model of IC measurement for Spanish universities.

–The results of the empirical study are used to identify which intangible elements need to be measured and to define a battery of indicators.

This paper aims to provide a set of IC indicators to help universities on the path to presenting useful information to their stakeholders, contributing to a greater transparency, accountability and comparability in the higher education sector.

Although the scientific and professional literature has provided numerous proposals for measuring and reporting a firm's IC, further research is still needed since there are few empirically supported models for the measurement and reporting of IC in universities. This need is especially relevant when considering empirical supported IC models.

Influencer marketing is a significant element in modern marketing. Both influencer marketing and college athletics are billion-dollar industries. As the two collide in the wake of college name, image or likeness (NIL) regulations, allowing for NIL athletes to monetize themselves and their personal brands, it is important to evaluate the implications of NIL influencers. This paper specifically examines whether sports-themed posts differ from lifestyle posts in terms of consumer perceptions.

Experimental design was used to explore the impact that NIL influencer source attributes have on audiences’ consumer attitudes. Participants (N = 222) viewed Instagram posts of four of the top NIL-earning athletes (two men and two women athletes) from 2023. Perceptions of the posts were examined under two collapsed conditions: sports-themed posts focusing on athletic pursuits and lifestyle posts that focused on lifestyle. Participants answered questions concerning credibility, wishful identification, homophily and behavioral intention.

Sports-themed content was regarded as more credible and linked to greater behavioral intentions, including intent to engage on social media and intent to purchase an endorsed product when compared with more traditional lifestyle posts. Both homophily and wishful identification play an important mediating role in the processing of influencer content.

Given the recency of NIL regulations, this research focuses on the underexplored topic of college athletes as endorsers. Understanding the type of posts that elicit greater behavioral intentions has marketing implications for a wide variety of organizations interested in partnership opportunities with NIL athletes.

This paper explores how exaptive innovation process might be considered a useful innovation model in constraint-based environments. Through an in-depth case study, it illustrates clearly the antecedents of exaptation processes, which are particularly relevant in rapidly changing environments requiring new solutions under time and resource constraints.

The authors adopt a single case study approach that is particularly suitable in case of an inductive research design, which is required because of the novelty of the topic. The research is inspired by the use of the snorkeling mask EASYBREATH, commercialized by the giant Decathlon, as a medical device, a respirator to treat patients affected by coronavirus in Italy. The authors organized the evidence according to a novel taxonomy grounded in the literature.

The case study stimulates reflections on the existence of some antecedents to the exaptive innovation process in constraint-based environments: (1) the availability of specific actors in the innovation process; (2) the creation of platforms of interaction between people with different competences, nurtured by collective bottom-up financing systems; (3) the role of the community of makers, in particular, and of the 4th industrial revolution, in general, for creating enabling technologies; (4) multidisciplinary individual background of key actors in the innovation process is crucial to ensure the exaptive path to be in place.

This work has some limitations, due to the choice of limiting the analysis to a single case, nevertheless, it offers a first glance on a new technological trajectory available in constraint-based environments.

The case study results underline the importance of new digital collaboration platforms as knowledge multipliers, and illuminate on the potential of the fourth manufacturing revolution, which, through new technologies, creates opportunities for distributed forms of innovation that cross long distances.

What difference, if any, does it make to appeal to the ordinary and the everyday, the situated and always-already-in-relation, the emergent and the quasi-event (Povinelli, 2011), as simultaneously sites, objects and frames? The paper aims to discuss these issues.

Through a focus on epistemological and methodological reflection, this paper asks: what is the relation between the biopolitical and necropolitical terrain in and through which experience unravels and the conceptual apparatuses which hold the promise of analysis and critique? What analytics, methods and ethics do contemporary life and death formations and intersecting precarious modes of existence elicit?

In this paper, I approach these questions ethnographically, with reference to debates in social and cultural theory and drawing on long-term anthropological research in Guatemala.

This paper aims to make contribution to debates on biopolitical and necropolitical processes and dynamics, by reflecting on the implications for epistemologies, methods and infrastructures.

The article focuses on varying protest intensities of social movement activists in an authoritarian political environment. Drawing on a sample of participants in El Salvador's El movimiento popular, the paper examines how structural location in the resistance movement's multi-sectoral organizational infrastructure shapes the level of participation. Those motivated by state repression and maintaining multiple or cross-sectoral organizational ties exhibited higher levels of protest participation. The findings suggest that more attention be given to how the multi-sectoral network structure of opposition coalitions induces micro-mobilization processes of individual participation in high-risk collective action.

The purpose of this study is to estimate and analyze the production and export viability of organic cape gooseberry to Spain, cultivated by indigenous communities in post-conflict areas.

Based on interviews with indigenous people who grow organic cape gooseberry in post-conflict areas and information from official platforms, the data are systematized, and a matrix of costs, expenses, productivity and income from the production and export of Cape gooseberry is calculated. Financial indicators of profitability are calculated: net profit, net present value (NPV) and internal rate of return (IRR). Finally, with a regression model, the trend of the behavior of the quantity and cost of Cape gooseberry exports from Colombia to Europe and Spain is estimated.

The production and export of organic cape gooseberry is profitable for indigenous communities in post-conflict areas, favored by a special price on the European market and by the use of family labor in cultivation, which improves the profitability of the product. Because of these factors, it is likely to become an alternative to partially replace illicit crops in post-conflict areas.

This research was carried out in conflict areas, so conducting interviews in that territory put the integrity of the researchers at risk.

Studies known about organic cape gooseberry production reveal the benefits of the fruit for human health, but not the viability of production and export to Spain. This study demonstrates the financial viability of the production and export of cape gooseberry grown by indigenous people and therefore constitutes an alternative for substituting illicit crops.

The prevalence of celiac disease is increasing alarmingly. The only and effective treatment for this disease is a strict gluten-free diet Efforts have been made by industrialists to produce gluten-free products (GFPs); however, their low availability and high cost, compared to gluten-containing products (GCPs) still remain among the factors that cause gluten-free adherence failure. The objective of this survey is to compare the availability and cost of GFPs in supermarkets in two Moroccan cities, Marrakech and Casablanca, and on e-commerce platforms and see how they compare to GCPs.

This is a cross-sectional study that targets supermarkets and e-commerce websites that sell GFPs food and their GCPs equivalents. The price of each product is recorded per 100 g.

The study surveys 271 GFPs and their 579 GCPs equivalents that were subsequently divided into six categories. The “GF Cookie and Cakes” category came on top of the list of products. GFPs were more available on e-commerce websites than at supermarkets in two Moroccan cities (p = 0.003). The GFPs are 364% (115–1309%) more expensive than their GCPs counterparts. Also, the authors recorded a significant price difference between GFPs sold in supermarkets and those sold on online.

This study reveals that labeled GFPs are less available and more expensive than their equivalents GCPs in Morocco. This affects GF diet adherence and quality of life of celiac patients. The patients who use GFPs need financial compensation from the national government.